9. TOWS Matrix Weaknesses: 1. 2. 3. Strengths: 1. 2. 3. WO Strategies Use Opportunities to overcome weaknesses SO Strategies Use strengths to take advantage of opportunities Opportunities: 1. 2. 3. WT Strategies Defensive strategies to minimize weaknesses and avoid threats ST Strategies Take advantage of Strengths to avoid threats Threats: 1. 2. 3. From Internal Analysis (IFAS) From External Analysis (EFAS) Source: Weihrich