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The Present and Future of E-Books




       Veronica Rutter Reynolds
    Web and Collection Development
      New City Library, New York
      vrutter@rcls.org/@harahel
The Book is Not Doomed!
History of the E-Book
 1971- Project Gutenberg begins. All text was entered manually until 1989.
1985-mid90s- Many publishers offer books on CD-Rom
1995- Amazon starts selling physical books on the internet.
1998- The first two e-readers appear on the market: Rocket ebook and SoftBook.
2002- Major publishing houses start offering their works in a digital form.
2006- Sony Reader released with e-ink.
2007- Amazon creates the first Kindle.
2008- Sony and Adobe agree to share
technoligies.
2008- The first e-books appear for iPhone.
2009- Barnes and Noble releases the Nook.
2010- Bookboon.com announces 10 million downloads of their free e-books in one
year.
In comparison, iTunes sold their 10 billionth song this February.
The Present
• Technological convergence is a long way away for e-books.
• The devices are still almost prohibitively expensive for most.
• A new competitor Kobo has one of the lowest prices at
  $149. The price of about 7 hardcover books or 21
  paperbacks.
• Unifying devices are in the vogue.
• Phones that also play games and act as GPS > GPS,
  Nintendo DS and a phone.
What's Available?
E-reader only:
Kindle, Sony Reader, Nook (Barnes and Nobles),
Kobo

Devices that can be e-readers :
iPhone, iPod Touch , iPad, Droid, Blackberry
Windows Mobile Smartphones
What are the major formats?
.txt - The original plain text format, neat and simple and can be
created using WordPad or NotePad which come with most
computers.
.html- Another simple, accessible format that can be read on all
computers.
.pdf- Familar and useful format that can be used with most e-
readers. Used by Overdrive.
.azw - Kindle's format.
.opf- Open eBook is based on XML and is open for all use.
.mobi- Formatted for reading on a cellphone. Used by
Overdrive
.ePub- Created by the International Digital Publishing Forum
(IDPF) to complly with DRM. Used by Overdrive.
iPad: The Kindle Killer...or not
• Far from the first tablet computer on the market. The
  others never caught on.
• Too heavy for comfortable use while standing.
• Many people dislike that it won't work with Flash.
• It does not multitask as well as it should for a device
  being sold on that premise.
• No easy to read e-ink display that makes Kindle popular.
Libraries are Stuck Thanks to DRM
DRM (Digital Rights Management) was meant to ensure that
authors got money and credit for their work. Instead, it's
crippling the use of e-books in libraries.

We use technology to increase ease of use. How easy is it to
get an e-book onto an e-reader for the first time using
Overdrive? Has anyone here tried?
Steps to Getting Your First Overdrive E-Book
 1.Find a book. (1 of 2000 titles held on
   Overdrive.)
 2.Add to cart.
 3.Download Software.
 4.Activate Software.
 5.Check Out Book.
 6.Read...unless you run into one of the many
   technological glitches experienced by average
   users.
Getting Your First E-book on the Gutenberg Project


1.Find a book. (1 of 30,000 titles).
2.Download.
3.Drop into e-reader.
4.Read.
Who Owns an E-reader?
According to Techcrunchies.com:
Gender ratio : 56.3% men and 43.7% women
Average age : 35-54 years
Average household income : $100K+
Average minimum education : Bachelors’ or Post Graduate
Who Owns a Smartphone?
According to Nielsen Wire:
Gender Ratio: 58% men and 41% women
Average Age: 25-34 years
2x as likely than the average cellphone user to have a
$100,000+ yearly income.
Smartphones are still predominantly for business use only.
Average Income in Rockland County
In 2008, the U.S. Census
Board reported the average
median household income in
Rockland County to be $84,076.
In New York overall, it was
$55,980.
However, prices drop.
The first commercial cellphone emerged in 1983 and cost
$3,995.
In 1985, it was estimated that 91,600 people owned a cell
phone.

In 2007, 250 million people have a cell phone. That's 82% of
the population!

According to the Pew Internet Survey, in 6-9% of household in
2006, owned ONLY a cell phone.
Libraries Must be Early Adapters
• E-books may fizzle like betamax or boom like
  VHS.
• They're cost effective.
• They will lead us to shape the next generation
  of library users.
Future
• Flexible screens.
• Some convergence.
• Best Guess?
   o People will choose to read on their phones,
     not e-readers.
• Hybrid books with some streaming
  information. Think CNN.
• Books as social media.
X-Library: The Best Mutant Ever?
• Form larger, more powerful consortiums to negotiate
  directly with publishers.
• Exist both virtually and physically. Service larger areas
  with a single physical site.
• For every copy of a physical book purchased, an e-book
  blinks into existence.
• Bring in your super-combined, multitasking device and
  get an instant download of what's going on at the library
  that week, when your books are due and a follow up on
  your last reference question.
What Can We Do Right Now?
• Try new devices as they come out.
• Read technology blogs like Gizmado and Wired.
• Ask your users what if what devices they read
  on.
• Give them printed instructions on how to use
  Overdrive with their device.
• Investigate ways of engaging mobile users with
  things like Foursquare.
• Expand our online libraries in any way possible.
  Limited collections have limited interest.

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The Present and Future of E-books

  • 1. The Present and Future of E-Books Veronica Rutter Reynolds Web and Collection Development New City Library, New York vrutter@rcls.org/@harahel
  • 2. The Book is Not Doomed!
  • 3. History of the E-Book 1971- Project Gutenberg begins. All text was entered manually until 1989. 1985-mid90s- Many publishers offer books on CD-Rom 1995- Amazon starts selling physical books on the internet. 1998- The first two e-readers appear on the market: Rocket ebook and SoftBook. 2002- Major publishing houses start offering their works in a digital form. 2006- Sony Reader released with e-ink. 2007- Amazon creates the first Kindle. 2008- Sony and Adobe agree to share technoligies. 2008- The first e-books appear for iPhone. 2009- Barnes and Noble releases the Nook. 2010- Bookboon.com announces 10 million downloads of their free e-books in one year. In comparison, iTunes sold their 10 billionth song this February.
  • 4. The Present • Technological convergence is a long way away for e-books. • The devices are still almost prohibitively expensive for most. • A new competitor Kobo has one of the lowest prices at $149. The price of about 7 hardcover books or 21 paperbacks. • Unifying devices are in the vogue. • Phones that also play games and act as GPS > GPS, Nintendo DS and a phone.
  • 5. What's Available? E-reader only: Kindle, Sony Reader, Nook (Barnes and Nobles), Kobo Devices that can be e-readers : iPhone, iPod Touch , iPad, Droid, Blackberry Windows Mobile Smartphones
  • 6. What are the major formats? .txt - The original plain text format, neat and simple and can be created using WordPad or NotePad which come with most computers. .html- Another simple, accessible format that can be read on all computers. .pdf- Familar and useful format that can be used with most e- readers. Used by Overdrive. .azw - Kindle's format. .opf- Open eBook is based on XML and is open for all use. .mobi- Formatted for reading on a cellphone. Used by Overdrive .ePub- Created by the International Digital Publishing Forum (IDPF) to complly with DRM. Used by Overdrive.
  • 7. iPad: The Kindle Killer...or not • Far from the first tablet computer on the market. The others never caught on. • Too heavy for comfortable use while standing. • Many people dislike that it won't work with Flash. • It does not multitask as well as it should for a device being sold on that premise. • No easy to read e-ink display that makes Kindle popular.
  • 8. Libraries are Stuck Thanks to DRM DRM (Digital Rights Management) was meant to ensure that authors got money and credit for their work. Instead, it's crippling the use of e-books in libraries. We use technology to increase ease of use. How easy is it to get an e-book onto an e-reader for the first time using Overdrive? Has anyone here tried?
  • 9. Steps to Getting Your First Overdrive E-Book 1.Find a book. (1 of 2000 titles held on Overdrive.) 2.Add to cart. 3.Download Software. 4.Activate Software. 5.Check Out Book. 6.Read...unless you run into one of the many technological glitches experienced by average users.
  • 10. Getting Your First E-book on the Gutenberg Project 1.Find a book. (1 of 30,000 titles). 2.Download. 3.Drop into e-reader. 4.Read.
  • 11. Who Owns an E-reader? According to Techcrunchies.com: Gender ratio : 56.3% men and 43.7% women Average age : 35-54 years Average household income : $100K+ Average minimum education : Bachelors’ or Post Graduate
  • 12. Who Owns a Smartphone? According to Nielsen Wire: Gender Ratio: 58% men and 41% women Average Age: 25-34 years 2x as likely than the average cellphone user to have a $100,000+ yearly income. Smartphones are still predominantly for business use only.
  • 13. Average Income in Rockland County In 2008, the U.S. Census Board reported the average median household income in Rockland County to be $84,076. In New York overall, it was $55,980.
  • 14. However, prices drop. The first commercial cellphone emerged in 1983 and cost $3,995. In 1985, it was estimated that 91,600 people owned a cell phone. In 2007, 250 million people have a cell phone. That's 82% of the population! According to the Pew Internet Survey, in 6-9% of household in 2006, owned ONLY a cell phone.
  • 15. Libraries Must be Early Adapters • E-books may fizzle like betamax or boom like VHS. • They're cost effective. • They will lead us to shape the next generation of library users.
  • 16. Future • Flexible screens. • Some convergence. • Best Guess? o People will choose to read on their phones, not e-readers. • Hybrid books with some streaming information. Think CNN. • Books as social media.
  • 17. X-Library: The Best Mutant Ever? • Form larger, more powerful consortiums to negotiate directly with publishers. • Exist both virtually and physically. Service larger areas with a single physical site. • For every copy of a physical book purchased, an e-book blinks into existence. • Bring in your super-combined, multitasking device and get an instant download of what's going on at the library that week, when your books are due and a follow up on your last reference question.
  • 18. What Can We Do Right Now? • Try new devices as they come out. • Read technology blogs like Gizmado and Wired. • Ask your users what if what devices they read on. • Give them printed instructions on how to use Overdrive with their device. • Investigate ways of engaging mobile users with things like Foursquare. • Expand our online libraries in any way possible. Limited collections have limited interest.