Mobile Recruiting

•

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Recruiting Trends

Business Technologie

The Secrets to Effective Mobile Recruiting
- How to enhance your social media and
engagement campaigns

October 25, 2011

Sponsored by:

1

Tips for using your Control Panel

• Audio Mode
• How to ask a Question
• Grab Tab
• #recruittrends
• A copy of this presentation and
session recording will be available on
www.RecruitingTrends.com within 2 working days

2

Our Panelist

Jessica Miller-Merrell Rayanne Thorn
@blogging4jobs @ray_anne

#hrsolutions

Jessica Miller-Merrell,
@blogging4jobs

Jessica Miller-Merrell, @blogging4jobs

#hrsolutions

What is Mobile?

Term used to describe the
various types of mobile
technology.

#hrsolutions

Mobile Is . . .
• Mobile website
• Mobile App(s)
• Text Messaging
• Location
• QR Codes
• Mobile Advertising

#hrsolutions

Mobile Travels Well

• Nearly 11 billion apps downloaded in
2010
• Mobile internet usage will surpass PC
by 2013
• 94% of text messages are read vs. 3%
read for email & direct mail

#hrsolutions

Mobile Messaging
• Text or SMS vs. Mobile Push
• Used for quick bursts of
communication
• Mutlimedia Messaging (MMS)

#hrsolutions

SMS Makes Sense
• The US sends over 187.7 billion text
messages each month
• 36% respond to ads within text alerts
• Only 11 percent responded to display
ads on mobile Web sites

#hrsolutions

The Case for Text Messaging

#hrsolutions

Optimizing Internal Communication

• Corporate/Department
Announcements
• Job Openings
• Real-time Engagement

#hrsolutions

Rayanne Thorn, @ray_anne

Rayanne Thorn
@ray_anne

#hrsolutions

Recruiting is Where It’s App

#hrsolutions

Mobile Is. . .
• Not going away
• The future of employee as well as
candidate engagement
• Should support your recruitment & HR
strategies

#hrsolutions

Integrating Social into Mobile

•And even Foursquare & other
location based games & tools

#hrsolutions

Mobile Do’s
• Push notifications sent to your phone
• Consistent message across platforms
• Easy click apply
• Go where the job seekers are
• Make it easy
• Focus on engagement
• Research FTC requirements with SMS

#hrsolutions

Text to Join the Community

#hrsolutions

Learn more about . . .

• Jessica Miller-Merrell at
www.blogging4jobs.com
• Rayanne Thorn at
www.linkedin.com/in/rayannethorn

*2010 Mobile Recruiting Survey provided by the Job Doctor & All the Top Bananas at
http://b4j.co/mobilerecruit

#hrsolutions

Time for MetricsQuestionsAnalytics?
your are Easy! –
Now We’re
April 29, 2009
SHRM Staffing Management Conference & Exposition

Sponsored by:

25

Thank you for joining us!
We also invite you to join us at The Recruiting Conference Nov 1-3, 2011 at the
InterContinental Chicago O’Hare, for a face-to-face exchange of knowledge and
learning among peers, and networking in a creative, professional environment.

www.TheRecruitingConference.com

26

Thank you for joining us!
A copy of this presentation’s slide deck and session recording will be available on
www.RecruitingTrends.com within 2 working days. You can visit our previously recorded
event library at any time:

http://www.recruitingtrends.com/category/events/webinars/webinars-previous

Please send your questions, comments and feedback to: tarsuswebinar@gmail.com.

27

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It is absolutely critical that we are always out in front of the latest trends in recruiting because recruitment strategies are ever-changing, whether it’s a new job board, mobile app or new category of technology. One thing that Cam has recognized over the past 11 years is how Recruitment & HR is typically 3 years behind marketing innovations. If you want to understand where recruitment is going in the next 2-3 years, simply look at the latest in marketing technologies and approaches that are being deployed today. In this session Cam will cover what he believes the major current (and future) trends will be in Talent Acquisition. You will leave the session with 2-3 takeaways that you can deploy tomorrow in you organization.

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Mobile Recruiting

1. The Secrets to Effective Mobile Recruiting - How to enhance your social media and engagement campaigns October 25, 2011 Sponsored by: 1

2. Tips for using your Control Panel • Audio Mode • How to ask a Question • Grab Tab • #recruittrends • A copy of this presentation and session recording will be available on www.RecruitingTrends.com within 2 working days 2

3. #hrsolutions

4. Our Panelist Jessica Miller-Merrell Rayanne Thorn @blogging4jobs @ray_anne #hrsolutions

5. Jessica Miller-Merrell, @blogging4jobs Jessica Miller-Merrell, @blogging4jobs #hrsolutions

6. What is Mobile? Term used to describe the various types of mobile technology. #hrsolutions

7. Mobile Is . . . • Mobile website • Mobile App(s) • Text Messaging • Location • QR Codes • Mobile Advertising #hrsolutions

8. Why Mobile? #hrsolutions

9. Mobile Travels Well • Nearly 11 billion apps downloaded in 2010 • Mobile internet usage will surpass PC by 2013 • 94% of text messages are read vs. 3% read for email & direct mail #hrsolutions

10. Mobile Messaging • Text or SMS vs. Mobile Push • Used for quick bursts of communication • Mutlimedia Messaging (MMS) #hrsolutions

11. SMS Makes Sense • The US sends over 187.7 billion text messages each month • 36% respond to ads within text alerts • Only 11 percent responded to display ads on mobile Web sites #hrsolutions

12. The Case for Text Messaging #hrsolutions

13. Optimizing Internal Communication • Corporate/Department Announcements • Job Openings • Real-time Engagement #hrsolutions

14. Rayanne Thorn, @ray_anne Rayanne Thorn @ray_anne #hrsolutions

15. QR Codes #hrsolutions

16. QR Codes #hrsolutions

17. Recruiting is Where It’s App #hrsolutions

18. Mobile Is. . . • Not going away • The future of employee as well as candidate engagement • Should support your recruitment & HR strategies #hrsolutions

19. The Mobile Job Search •The iPad sold one million devices in less than two weeks •Jobseekers are running searches, using key words, and browsing on mobile •The App Store is a Marketing/Employment Brand channel #hrsolutions

20. Integrating Social into Mobile •And even Foursquare & other location based games & tools #hrsolutions

21. Mobile Do’s • Push notifications sent to your phone • Consistent message across platforms • Easy click apply • Go where the job seekers are • Make it easy • Focus on engagement • Research FTC requirements with SMS #hrsolutions

22. Questions? #hrsolutions

23. Text to Join the Community #hrsolutions

24. Learn more about . . . • Jessica Miller-Merrell at www.blogging4jobs.com • Rayanne Thorn at www.linkedin.com/in/rayannethorn *2010 Mobile Recruiting Survey provided by the Job Doctor & All the Top Bananas at http://b4j.co/mobilerecruit #hrsolutions

25. Time for MetricsQuestionsAnalytics? your are Easy! – Now We’re April 29, 2009 SHRM Staffing Management Conference & Exposition Sponsored by: 25

26. Thank you for joining us! We also invite you to join us at The Recruiting Conference Nov 1-3, 2011 at the InterContinental Chicago O’Hare, for a face-to-face exchange of knowledge and learning among peers, and networking in a creative, professional environment. www.TheRecruitingConference.com 26

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Mobile Recruiting

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