2. Prepared by Vaughn Berkeley, MBA
OWN YOUR
RELATION WITH
YOUR AUDIENCE
Instead of renting your audience
relationship from social media platforms
(twitter, facebook, pinterest, etc.) where
you have little control, your focus in 2016
should be to build your own community of
audience members on your blog.
3. Prepared by Vaughn Berkeley, MBA
FIND ONE SM
PLATFORM, FOCUS
ON IT AND BUILD IT!
Don’t try to be a master of all social media
platforms. Pick one. Work it like crazy and
build it out to the maximum potential.
Don’t try to be a JACK of all social media
platforms and MASTER of NONE.
4. Prepared by Vaughn Berkeley, MBA
FEED YOUR
AUDIENCE WHAT
THEY WANT
If you are doing a food blog, then make the
best recipes you can. If it’s on needlepoint,
then make it the most interesting blog.
Give your audience the kind of content they
expect from you so they will be happy to
return for more, and more, and more.
5. Prepared by Vaughn Berkeley, MBA
INSPIRE OTHERS
WITH YOUR
CREATIVITY
Make use of photos, videos, works of art,
and content that showcases your
uniqueness and creativity. Readers want to
connect with you because you are different
from everyone else. Be different.
6. Prepared by Vaughn Berkeley, MBA
BE CONSISTENT
AND REGULAR
Even a drop of water falling on a rock
regularly can eventually cut the rock. Even
if your content is not super-duper, just
keep at it regularly. Your relationship with
your audience depends on your being there
regularly in 2016.
7. Prepared by Vaughn Berkeley, MBA
LISTEN TO MY
PODCAST ON
ITUNES
If you have enjoyed these five points for
bloggers in 2016, please go to my podcast,
The Berkeley Life-BIZ Podcast on iTunes
for interviews, business tips, life tips and
more.
Thank you for enjoying this presentation.