Building Digital Enterprises is a COMPLEX Journey. It is beyond few digital technologies like Social, Mobile, Analytics, Cloud etc., It is my view that 12 business building blocks to be assessed to make a company Digital. This deck provides high level information on 12 building blocks to build a digital enterprise.
14. Digital has to be the way we can tell our
story, build our brand and have a
relationship with our customer
Adam Brotman, Chief
Digital Officer, Starbucks
The digital world multiplies the ways our
brands can create an emotion-filled
relationship with their customers.”
L’Oreal
EXAMPLES OF DIGITAL BUSINESS VISION
1
15. Superior Customer Experience
Connected Employees
Crowd Sourced Product Innovation
Smarter Operations
Predictable Business
Pillars of
Excellence
ILLUSTRATIVE STRATEGIC THEMES
1
20. #HealthAlert,
involves developing a
local map of cases of
Dengue fever, the
potentially deadly
mosquito-borne
illness that tends to
occur in tropical
regions during their
rainy seasons.
20
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22. REAL TIME
TRANSACTION (ATOM)
REAL TIME
FORESIGHT/INSIG
HT
CONNECTING
WITH THINGS
REAL TIME
COMMUNICATION
REAL TIME
COLLABORATION
DIGITALIZATION OF ATOMS
3
23. 1. Enter Retail Store
2. Grab Self Scanner
3. Get Discounts/ Coupons over mobile
4. Get Recommendations on Items
5. Conversation in Social Media with Friends
6. Scan & Shop the Items
7. Reach Self Service Kiosk
8. Mobile Payment with NFC
9. Exit Retail Store
SMAC++
Technologies are
EMBEDDED Into
the Process
3
Digital Store
Experience
24. Hyper Connected Organization
Crowdsourcing based functions
Data Driven Decisions
Business Process Platforms
Instrumented Operations
BYOD, Social, Content Policies
OUTSIDE IN
PERSPECTIVE
4
27. 5
• Design Customer experience
• Ability to offer services anywhere, anytime & any device
• Crowd sourcing Innovation for products / services
• Social Media based Brand & Customer Service
• Insight and foresight driven decisions
• Ability to build digital products & services
28. NEW ROLES
NEW SKILLS
NEW BEHAVIORS
• Chief Digital Officer
• Chief Customer Experience Officer
• Chief Digital Security Officer
• Digital Savvy Business Users
5
Business technology Leadership
29. Do It Yourself
Data based decisions
Hyper collaborative
Millennial Aligned
6
34. Connecting People & Things
Release Apps in hours / days
Infrastructure Provision in hours
Digitalize Existing Applications
Digitalize Existing Infrastructure
9
35. NEW ROLES
NEW SKILLS
NEW BEHAVIORS
• Chief Mobility Officer
• Chief Analytics Officer
• Chief Data Officer
• SMAC++ Specialists & Developers
9
Business technology Leadership
36. Flexible User Experience
Omni Channel
Multiple Data Sources
Variety of Data
Unified Datawarehouse
Visual Analytics
Varied Analytics Models
Heterogeneous & Elastic Networks
Elastic Computing Power
Elastic Storage
Devices, Apps, Infrastructure Integration
Clouds Integration
Unified Security
UNIFIED
ARCHITECTURE
DRIVERS
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