This purpose of this presentation is to demonstrate low cost ways for farmers to create attractive farmers market displays. Brief discussion on pricing strategies.

1. Theresa J. Nartea Marketing & Agribusiness Extension Specialist Virginia State University Virginia Cooperative Extension Graphic Credit: http://www.psdgraphics.com/wp-content/uploads/2009/03/green-blank-blackboard.jpg Creating Eye-Catching Market Displays & Pricing Strategies

5. Photo Credit: http://farm4.static.flickr.com/3147/2761690170_182b17bcf2.jpg Search: EZ Up Tent Your Farm Banner

8. Signage * Read from 3-5’ away * Education & Price * Secure & Durable

10. Photo Credit: http://tinyfarmblog.com/wp-content/uploads/2008/10/fal08_early_at_the_farmers_market_2.jpg

11. Photo Credit: ttp://www.specialtyproduce.com/blog/wp-content/uploads/2009/04/organic-broccoli-sign1-1024x624.jpg

12. Photo Credit: http://farm1.static.flickr.com/226/515242885_2c780f0006.jpg?v=0

13. Photo Credit: http://www.helloseattle.com/media/articles/large/384_image3_large.jpg

14. Photo Credit: http://www.treehugger.com/farmers-market-sign.jpg

15. Photo Credit: http://houndstoothgourmet.com/wp-content/uploads/2009/04/market-signs-collage-500.jpg

16. Photo Credit: http://houndstoothgourmet.com/wp-content/uploads/2009/04/market-signs-collage-500.jpg

17. Photo Credit: http://houndstoothgourmet.com/wp-content/uploads/2009/04/market-signs-collage-500.jpg Photo Credit: http://adventuresinshaw.files.wordpress.com/2008/05/welcome-sign.jpg Chalkboard Signage is preferred over white board in local food marketing trends.

19. Packaging * Open Stock * Pre-Pack (Weighed & Priced) * Bundles (Salsa, Soup, Stir Fry)

20. Photo Credit: http://www.ecosalon.com/wp-content/uploads/2009/01/farmers-market-bell-peppers.jpg

21. Three Dimension Display * Think Levels * Shop from the Hip * 3’ Reach Comfort

22. Customers shop from the Hip Up Add Interest with Different Levels

28. Photo Credit: http://static.open.salon.com/files/farmers_market_71249994358.jpg

29. Color Basics * Mood Enhancing * Mix Colors * Yellow in front

32. Sense of Abundance * Use Baskets, Vary Sizes * Keep Full Looking * Re-Stock & Re-Arrange

38. Photo Credit: http://www.blogcdn.com/www.slashfood.com/media/2009/09/farmers-market-425mb091609.jpg

41. Your Display Matters! * Everyone Can Shine * Increase Product Value

42. Pricing Strategies

43. Trial and Error Pricing Too Low You run out of product before customers, no complaints; Too High Lots of lookers, and lots of complaints.

44. “ Cheap Food” is not You Focus on Freshness, Picked at Peak, Flavor, Quality, Customer Service. Customers choose produce based on QUALITY, then PRICE. Lowest Price ~ Low Quality Higher Price ~ High Quality

45. Price in Odd Cents Increments (49¢, 99¢, $1.79) means discount, or economy sale.

46. Price in Five Cents Increments (25¢, 50¢, 75¢, $1.00) means high quality, and premium value.

47. Volume Reduction ($8 per peck; or $4.50 per half peck) encourages buying larger sizes.

49. Dual Pricing First Quality-$1.99 per pound Second Quality $1.50 per quart

50. Bundle Packages Stop Light Peppers $6.99 each or $4.66 per pound

51. Thank You & Questions Theresa J. Nartea Marketing & Agribusiness Extension Specialist Virginia State University Virginia Cooperative Extension [email_address]