4. a food that is considered to be very good for your health and that may even help some medical conditions Superfood definition Macmillan Publishers Limited. (2011). Retrieved from http://www.macmillandictionary.com/dictionary/american/superfood
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6. U. S. functional foods sales reached $37.4 Billion in 2009. 6 out of 10 consumers bought functional foods in 2009. Sloane, A. E. (2010). The top 10 functional foods trends. Food Technology.
7. Superfoods Sales Skyrocket Top U.S. Sales representing 21,000 individual U.S. retail stores LaRoche, J. (2011). Super foods. Retrieved from http://www.cnbc.com/id/43005831/Top_Selling_Superfoods_In_The_U_S USDA AMS. (2011). National fruit & vegetable retail report. Retrieved from http://www.ams.usda.gov/mnreports/fvwretail.pdf Superfood Category Average Weekly Sales (Retail) Avocado $17.7M Blueberries $15.6M Broccoli $10.6M Pineapples $4.1M Almonds $3.3M Mangoes $3.2M Papaya $1.1M Pomegranate $966,000 Kale $462,000
10. What Drives Superfoods Purchasing? Biltekoff, C. (2011). Consumer response: the paradoxes of food and health. Ann. N.Y. Acad. Sci., 1190. 174-178. doi:10.1111/j.1749-6632.2009.05268.x
11. Make Healthy Eating Easy! Photo Credit: http://www.healthyrevelations.com/blog/wp-content/uploads/2009/12/eating-healthy.jpg
12. Urala, N., Schultz, H., & Spinks, J. (2011). Consumer perceptions of “functional foods” in the United States. J. of Food Products Marketing, 17, 407-419. doi:10.1080/10454446.2011.583181
16. heart disease, cancer, stroke Frazao, E. (1999). America’s eating habits: Changes and consequences. Retrieved from http://www.ers.usda.gov/Publications/AIB750/
17. Processed Food Dependency Photo Credit: http://www.qcap.org/files/lunchtime%20at%20HS(1).jpg Balch, P. A. (2003). Prescription for dietary wellness. (Second ed.). New York, NY: Avery
18. Advertisers spent $7B on food marketing. Selling processed foods is a priority! Gallo, A. E. (1999). Food advertising in the US. Retrieved from http://www.ers.usda.gov/publications/aib750/aib750i.pdf Product Advertising % Prepared Convenience 23.5% Sugar Based Snacks 13.2% Cooking Products/Seasoning 10.3% Food Beverages 8.8% Soft Drinks 8.6% Dairy & Eggs 7.5% Meats & Fish 4.0% Produce 1.9% Bakery Goods 5.5% Processed Foods 64.4% Superfoods 18.9%
19. Photo Credit: http://0.tqn.com/d/healthinsurance/1/0/q/-/-/-/obesity_1.jpg Sloane, A. E. (2008, 2010). The top 10 functional foods trends. Food Technology.
23. Nyholm, C. B. (2007).European countries ban marketing of "Superfoods.” Retrieved from http://www.associatedcontent.com/article/291732/european_countries_ban_marketing_of.html?cat=5
28. Medical Related Diets Dairy-free Gluten-free Low Fat Low Sodium Soy Sugar Conscious Vegetarian Wheat-free
29. Sell Sloane, A. E. (2010). The top 10 functional foods trends. Food Technology. Retrieved from http://sloantrend.com/Documents/2010-04%20IFTFunctional%20Food%20Trends.pdf
30. Sell By Nutralite Health Insitute. (2010). America’s phytonutrient report: Heart health by color. Retrieved from http://thecoloringbook.opportunityzone.com/
37. Sell with Photo Credits: http://www.ubbcentral.com/store/item/img-large/old-vintage-tin-sign-drink-milk-farm-dairy-original_260813538901.jpg http://greenrightnow.com/wp-content/uploads/2007/09/tomatoes-with-signs.jpg, dianejulia.com/WholeFoods.html Eat Your Vitamins! Rich in Vitamin C! Keep Simple!
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40. Photo Credit: http://www.zerofrictionfatlossx.net/images/eating.jpg Start Selling Superfoods! Theresa J. Nartea Marketing & Agribusiness Extension Specialist, Virginia State University Petersburg, VA 804-524-5491 [email_address] Be Healthy & Thank You for Listening!