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PR and Social - Increasing Interdependency
1.
Beginner track:
PR & SOCIAL – INCREASING INTERDEPENDENCY
2.
Hi, there. I’m Nicole
Ravlin from PMG Public Relations. nicole@PeopleMakingGood.com @pmgNicole © pmg public relations 2012
3.
Public Relations is…
© pmg public relations 2012
4.
“Public relations is
a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” As defined by the Public Relations Society of America (PRSA) © pmg public relations 2012
5.
Social Media is…
© pmg public relations 2012
6.
“Forms of electronic
communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)” As defined by Merriam-Webster © pmg public relations 2012
7.
PR used to
look like this… © pmg public relations 2012
8.
Today it’s more
like this… © pmg public relations 2012
9.
What’s your strategy?
© pmg public relations 2012
10.
© pmg public
relations 2012
11.
© pmg public
relations 2012
12.
What is the
GOAL? © pmg public relations 2012
13.
Don’t discount TRADITIONAL
media. © pmg public relations 2012
14.
Host the conversation
© pmg public relations 2012
15.
Real time PR
and customer service © pmg public relations 2012
16.
Bloggers =
© pmg public relations 2012
17.
© pmg public
relations 2012
18.
Understand the worth
of the blogger, just like you would weight a media outlet. © pmg public relations 2012
19.
Conversation – and
good PR – can happen easily within a blog’s comment section. This is an under used arena. © pmg public relations 2012
20.
Its all about
the REVENUE © pmg public relations 2012
21.
B+B: Work with
bloggers in ways that can be meaningful to the brand and the blog © pmg public relations 2012
22.
Good PR takes
a mix of approaches. © pmg public relations 2012
23.
thanks for your
time. nicole@PeopleMakingGood.com @pmgNicole © pmg public relations 2012
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