20110329 Startsummit Sustainovation

STARTSUMMIT
SUSTAINOVATION
WORKSHOP

Photo by: Vujàdé Ltd. – Jasper Bouwsma
ST. GALLEN | 20110329
© Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |

TIME
TO LEAVE
YOUR

FOOTPRINT
© Vujàdé Ltd. – Supporting Forward Thinking Slide |

TIME
TO ERASE
YOUR

CARBON
FOOTPRINT

Dear Participants
Vujàdé Ltd. is convinced that sustainability will become an issue of global
relevance in future. Whereas in former times, being green was only an issue
for a small group of people, the sustainability movement has reached a
critical mass. Today, being sustainable has not only an ecological but also an
economic, social and cultural dimension. We believe, in order to stay
competitive, corporations have to adapt to this demand.
But: How must companies adapt? Which innovations are required for
carrying out these changes? What is necessary for different stakeholders to
collaborate in efficient ways? To summarize: How should we sustainovate?
After presenting our perspective as well as our provocation, we would like
to engage with the participants by both listening to their point of views and
discussing their reactions. By doing so, we will cover the entire room with
post-its. We will use different models in order to structure and visualize our
results. During the second part of the workshop, we would like to develop a
generic action plan that should support corporations in their effort to
achieve sustainovation.
Cheers,

Jasper Bouwsma
© Vujàdé Ltd. – Supporting Forward Thinking Ltd.
Founder Vujàdé Slide | 5

Solution

A team’s
activity
dashboard and
homepage

Fjord, Swisscom, Jokko Korhonen © 2007 - Confidential Page 6

Hi!
Introduction Why are you
About
This WS is not here?
Vujàdé Ltd.
about Japan Why you are
here?

Definition
What do you What others
Sustainability
think it is? think it is?
Define & Discuss

Let’s look at:
Apple Models
Action Nespresso Value Chain
Sustainovation
Case Studies Migros TBL
McDonalds (triple bottom line)
Swisscom

# GAME RULES

Photo by: Vujàdé Supporting Forward Thinking
© Vujàdé Ltd. – Ltd. – Jasper Bouwsma Slide | 8

Hi!
About
Vujàdé Ltd.
here?

Definition
Sustainability
Define & Discuss

Let’s look at:
Apple Models
Sustainovation
Swisscom

WHY
ARE YOU
HERE

WHY
YOU ARE
HERE

# GOAL / OBJECTIVE
Vujàdé Ltd. wants to expand its activities* in the field of
sustainability, since we see how companies from large
to small are having difficulties in dealing with the
complexity of the topic.
We would like to make use of this StartSummit to
discuss sustainability and the importance of innovation
as the sole tool for achieving a better world.
Vujàdé Ltd. calls this combination “sustainovation” and
would like to explore, together with you, the
opportunities this domain contains.
* Vujàdé Ltd.’s activities:
- Consulting
- Startup Support
- Incubation

Hi!
About
Vujàdé Ltd.
here?

Definition
Sustainability
Define & Discuss

Let’s look at:
Apple Models
Sustainovation
Swisscom

#
2011
03 SUSTAINABILITY
11


WE WILL PUBLISH THE
SLIDES ABOUT JAPAN AND THE
NUCLEAR DISASTER ON
SLIDESHARE IN OUR A
SPECIAL 201103
PRESENTATION.
STAY TUNED TO BE INFORMED
http://www.slideshare.net/vujade/


Hi!
About
Vujàdé Ltd.
here?

Definition
Sustainability
Define & Discuss

Let’s look at:
Apple Models
Sustainovation
Swisscom

WHAT WE DO
WHO WE ARE

© Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |

Vu-jà-dé
Vujàdé is the opposite of déjà-vu and refers to something that
has not yet taken place or has not yet existed.
Looking for new solutions.
Critically questioning existing structures and behavior.
Looking at something from a different or an unusual point of view.
In other words: Vujàdé stands for innovation.
© Vujàdé Ltd. – Ltd – Jasper Bouwsma Slide | 18

À PROPOS
1. CORPORATE CONSULTING
2. STARTUP SUPORT
3. INCUBATION

OUR PARTNERS:


“ In times of change
learners inherit the earth;
while the learned find themselves
beautifully equipped to deal with a

”
world that no longer exists.

Eric Hoffer, (July 25, 1902 – May 21, 1983)
American social writer and philosopher

THIS PRESENTATION IS
LICENSED ACCORDING TO A CC-BY-SA LICENSE

This license lets you remix, tweak, and build upon our work
even for commercial reasons, as long as you credit us and
license your new creations under these identical terms.

© Vujàdé Ltd. – Ltd – Jasper Bouwsma Slide |

Vujàdé Ltd.
Postal Address
P.O. Box 4
CH-3257 Grossaffolterm

Visiting Address

Photo by: Vujàdé Ltd – Jasper Bouwsma
Gutenbergstrasse 9
CH-3011 Bern
+41 (0)31 381 50 80

Online
www.vujade.com
contact@vujade.com

VujadeLtd

Hi!
About
Vujàdé Ltd.
here?

Definition
Sustainability
Define & Discuss

Let’s look at:
Apple Models
Sustainovation
Swisscom

WHAT
DO YOU THINK


Hi!
About
Vujàdé Ltd.
here?

Definition
Sustainability
Define & Discuss

Let’s look at:
Apple Models
Sustainovation
Swisscom

WHAT
OTHERS THINK


# #
Sustainability Innovation

#
Technology

#
Society
#
Economy

# TOPICS
#
Politics


#
1986
04 SUSTAINABILITY
26

Photo by:
svabo

Birkenstock Etage


# SUSTAINABILITY

Die Schweizer sind Weltmeister im konsequenten
Recycling: 2003 wurden 47% aller Haushaltabfälle
rezykliert: 96% Glas, 90% Aluminium, 77% Papier, 76% PET,
85%Vujàdé Ltd. –Aludosen sowie 75 % Stahl- oder Weissblech
©
– 90% Supporting Forward Thinking Slide | 31

# SUSTAINABILITY



#
2011
03 SOCIETY
27

自粛
@NYTimes: Post-Tsunami Japan Turns Away From Excess -
http://nyti.ms/e0IsXL #jishuku

#
2011
02 TECHNOLOGY
11

Weapons of Mass Communication: internet and mobile
phones, facebook, youtube, smartphones & Twitter are
the Vujàdé Ltd. – Supporting Forward Thinking
© new weapons of Revolution Slide | 34

#
2011
02 POLITICS
08

Photo by:
magharebia

A picture that will always be remembered as the Egyptian
revolution at Tahrir Square

#
2011
03 ECONOMY
28

@TheGuardian Campaign via social media networks blocks
Dutch bankers' bonuses bit.ly/eejO3M An online campaign
overturned ING'sForward Thinking pay policy…
© Vujàdé Ltd. – Supporting executive Slide | 36

#
2010
04 SUSTAINABILITY
20

Beyond Petroleum... 13 dead, 4.9M barrels spilled in 89
days polluting 68k sq mi of sea and marshland
http://bit.ly/gsYfKt Thinking
© Vujàdé Ltd. – Supporting Forward Slide | 37

#
2010
05 SUSTAINABILITY
20

Photo by:
Tumbenhaur

Tesla buys former Toyota factory in Fremont to build their
Model S car for 2012. http://bit.ly/fOc63p

#
2011
03 SUSTAINABILITY
15


E10 Germany: a wonderful example of a “sustainable”
product gone wrong.

# SUSTAINABILITY

Photo by:
Oliver Raupach

Wind energy, many people are against obstructions in the
landscape

# SUSTAINABILITY

Photo by:
Oliver Raupach

Solar slowly reaches scalability and prices are decreasing
as a consequence.

#
2011
03 SUSTAINABILITY
15

E10 Germany: a wonderful example of a “sustainable”
product gone wrong.

#
2010
12 SUSTAINABILITY
02

#COP16: Cancun or Can’t Cun? After COP15 again a meager
result. When single nations can veto an outcome nothing
willVujàdé Ltd.happen. Thinking
© ever – Supporting Forward Slide | 54

#
2011
01 SUSTAINABILITY
21

Swiss government’s Doris Leuthard launches a new
“Raumplanungskonzept”

#
2011
02 SUSTAINABILITY
10

Photo by:
svabo

Hmm this is not the way ski slopes should look like in
February... Lots of ski-regions already suffer financially
from the bad season.Thinking
© Vujàdé Ltd. – Supporting Forward Slide | 56

ARE WE RIGHT
WHEN WE THINK
TO OBSERVE A

PARADIGM SHIFT
?

The Blueprint of a better kind of business

1. Step One: Loss Advantage
From Value Chains to Value Cycles
2. Step two: Responsiveness
From Value Propositions to Value Conversations
3. Step three: Resilience
From Strategy to Philosophy
4. Step four: Creativity
From Protecting a Marketplace
to Completing a Marketplace
5. Step five: Difference
From Goods to Betters
6. Step six: Constructive Strategy
From Dumb Growth to Smart Growth.


ARE WE GOING
MAINSTREAM
WITH
SUSTAINABILITY
?

Hi!
About
Vujàdé Ltd.
here?

Definition
Sustainability
Define & Discuss

Let’s look at:
Apple Models
Sustainovation
Swisscom

Hi!
About
This workshop is here?
Vujàdé Ltd.
not about Japan Why you are
here?

Definition
Sustainability
Define & Discuss

Let’s look at:
Apple Models
Sustainovation
Swisscom

Let’s look at a number of different companies:

1. Do you find these companies sustainable or not?
2. How does sustainability differ among industries?
3. (How) Can these companies create a value cycle?
4. Where lies the main opportunities for sustainability
for these companies?


Hi!
About
Vujàdé Ltd.
here?

Definition
Sustainability
Define & Discuss

Let’s look at:
Apple Models
Sustainovation
Swisscom

BUT MORE IMPORTANT:
WHICH
OPPORTUNITIES
LEAVES THIS FOR

ENTREPRENEURS
?

“ Because you can't do today's job
with yesterday's methods
and be in business tomorrow.

© Vujàdé Ltd. – Ltd – Jasper Bouwsma
”
Slide | 70

“ Nothing endures but change.

© Vujàdé Ltd. – Supporting Forward Thinking
Heraclitus, c.535 BC - 475 BC
Greek philosopher
”
Slide |

“ It is not the strongest of the species that
survive, nor the most intelligent,
but the one most responsive to change.

© Vujàdé Ltd. – Supporting Forward Thinking
Charles Darwin (1809-1882)
English Naturalist
”
Slide |

BACKUP

*


http://www.greenpeace.org/international/en/news/features/Greener-electronics-guide-updated/


# SUSTAINABILITY


20110329 Startsummit Sustainovation

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