Mobiz Infotech Pvt Ltd provides social media marketing services including developing Facebook applications, online reputation management, blog and tweet management. The document discusses the benefits of social media marketing such as lead generation, brand reputation, SEO, customer loyalty, and feedback. It outlines Mobiz's social media monitoring, marketing and brand monitoring services including tools like Radian6. The company's social media marketing plan includes services for corporate Twitter accounts, Facebook pages, social media press releases, YouTube channels and WordPress blogsites. Mobiz aims to fully integrate clients' social media platforms to drive traffic to their website.
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Mobiz Infotech Pvt Ltd.
SOCIAL MEDIA MARKETING
2. VALUE
EXPERTISE
•Facebook Application development : stores on Facebook.
•Online reputation management : track all the related activity on web and prevent
odd rumors or comments.
•Daily tweet management.
•Blog management : update daily activity blog and other related information.
3. VALUE SOCIAL MEDIA MARKETING
Benefits of Social Media Marketing
Achieving Your Business Goals & More…
• Lead Generation / New Customer Acquisition
• Brand Reputation
• SEO, SEO, SEO (Google page rank & inbound links)
• Customer Loyalty
• Brand Awareness
• Customer Service
• Feedback & New Product Development
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4. VALUE SOCIAL MEDIA MONITORING
Benefits of Social Media Monitoring
• Elevate Positive Branding on Google
• Push any Negative Site(s) Down on Google
• Find Brand Evangelists
• Join Conversations with Prospects
• Correct Misinformation
• Find Opportunities for Free Publicity
• Police your Trademark
• Create customer loyalty
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5. PLAN SOCIAL MEDIA MARKETING
Mobiz SMM Services
Brand Monitoring
• Radian6
• Proprietary Mix of Paid/Free Monitoring Tools
Corporate Twitter Accounts
• Comprehensive Twitter Training Workshops
• Branded Twitter Account Implementation & Daily Maintenance
Facebook Public Fan Page & Social Ads
• Branded Implementation & Daily Maintenance
Social Media Press Releases
YouTube Channel
WordPress Blogsite
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Proprietary and Confidential
6. PLAN SOCIAL MEDIA MARKETING
Mobiz SMM Services
Mobiz is Immersed in Social Media
Marketing Culture
We know the appropriate plug ins,
apps and tools to sync up all of your
social media marketing platforms to
work together resulting in powerful
cross promotion creating additional
viral inbound links to your website.
Your blog will tweet, your tweets will
update your Facebook page, your
blogs will import into Facebook, your
tweets will show up on your blog,
YouTube will import into your
Facebook and they all link back to
your website!
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Proprietary and Confidential
7. VALUE BRAND MONITORING
Listen, Evaluate, Engage
Three phases of an end to end program:
Listen: Discovering real-time, relevant, impactful conversations.
Evaluate: Harp provides daily conversation analysis, tagging and tracking of the
relevant conversations.
Engage: Active Dialog with Customers (Twitter, Facebook, Comments).
Listening Measuring Engaging
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Proprietary and Confidential
8. VALUE BRAND MONITORING
Reputation Management
Most Self-serve, Real- Online
Social Media Engagement
comprehensive Globalized time, Intuitive
Metrics Workflow
data coverage Interface
Management
• All blogs • Support for • Comments, • Users can setup • Participation
(over 100 million) English, Spanish, views, topics to track and assignments,
• Forums French, Italian, engagement, be tracking, audit
(tens of German, topical in-bound viewing/analysing trails, workflow
thousands) Japanese, links, results in a matter management
• Online simplified • di.licio.us of a couple of • Source tags,
mainstream Chinese, Korean, bookmarks, digg minutes added to the
news (over 20 Russian votes, • Data delivered to system, can
thousand) keywords, • twitter metrics, the dashboard in now be used to
• Top rich media content and forum thread real-time as it is slice and dice in
sites (over 450) sources size, discovered and the UI
• Microblogging • Ability to easily • Compete.com indexed • Segmenting is
• Linkedin Answer filter content by site traffic • Configurable, multi-level.
language and metrics Transparent
country of origin Influence Model
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9. TWITTER SOCIAL MEDIA MARKETING
Exponentially Grow Your Business
Twitter Quick Stats
• Fastest growing online community site for consumers & corporations
• Largest user age group is 35-49
• A golden opportunity to talk with people about your brand who are
already talking about your brand!
“Twittering is like hugging. Just because it's hard to measure the return on
investment doesn't mean there isn't value there”.
- Tony Hsieh CEO of Zappos.com,@Zappos
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10. TWITTER SOCIAL MEDIA MARKETING
Mobiz – Immersed in the Twitter Culture
Conversations are happening right now about your Business!
Mobiz is an industry leader in creating custom-branded twitter
accounts for businesses.
• Custom branded twitter account(s)
• Harp “grows” your Twitter account with daily interaction.
• Harp understands the Twitter culture, the tools and apps to
leverage this platform to your advantage.
• Client receives weekly activity reports electronically.
Let us help you grow your business/brand on Twitter!
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Proprietary and Confidential
11. Tutorials Twitter Workshops
Comprehensive Twitter Workshop:
• Create a custom Twitter Background
• Writing an effective Bio
• Linking Information
• How to Tweet, Re-tweet, DM, and Respond to @
• The 80/20 Rule
• Following/Followers
• Tools & Tweet Scheduling
• Setting up email Alerts
• Twitter Lingo
• The Complete Guide to Twitter PDF
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Proprietary and Confidential
12. FACEBOOK SOCIAL MEDIA MARKETING
Exponentially Grow Your Business
Facebook Quick Stats
• 200+ million active users
• Fastest growing demographic is 35-55 years
old and is doubling in size roughly every 2
months
• 6 million users become FANS of pages every day
• Typical user has 120+ friends
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13. FACEBOOK SOCIAL MEDIA MARKETING
Why Your Business Needs to be on Facebook
Top 10 Reasons to have your business on Facebook!
1. Meet your Peers
2. Create New Business Contacts
3. Virtual Handshake – Open Doors
4. Build New Relationships
5. Increase Visibility/Brand Awareness
6. Your Competitors are on Facebook
7. Target your Niche
8. SEO, SEO, SEO!! Rapid top Google Rank
9. Targeted, Interactive ‘Social Ads’
10. Cost Effective Marketing
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Proprietary and Confidential
14. Facebook SOCIAL MEDIA MARKETING
Exponentially Grow Your Business
Facebook Public Fan Page
Create a presence to connect and engage with your customers
and amplify your business’s voice to their friends.
Facebook Fan Page Advantage:
• Fully Indexed by Google (SEO/Brand Rep)
• Able to Customize with HTML
• Unlimited Number of Fans
• Each Tab has a Unique URL (SEO)
• Message Fans Without Fear
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15. PLAN SOCIAL MEDIA MARKETING
Exponentially Grow Your Business
Facebook Public Fan Page Services:
• Build out of Branded Fan Page
• Add Relevant Applications
• Sync with Other Social Media and Websites
(import blog, html, twitter, YouTube & more)
• Grow Fan Base with Daily Updates
• Create Discussions & Events
• Gather Testimonials
• Create a Social Ad Campaign
• Provide weekly activity reports electronically
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16. SMPR Share the News Virally
Social Media Press Release
Encouraging the
Sharing of News Via:
• Social Bookmarks
• Social News
• Image and Video
Sharing
• Subscribing Via RSS
Targets:
• Bloggers
• Consumers
• Press
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Proprietary and Confidential
17. PLAN SOCIAL MEDIA MARKETING
Expanding the Positive Branding in SERP
YouTube Channel
• Custom-brand YouTube
Channel Build Out
• Integrate with Facebook
• Tweet about it!
• Link Back to Website (SEO)
• Provides Additional Link(s) for Google to Index
(Positive SEO)
• Brand Awareness
• Brand Reputation
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Proprietary and Confidential
18. PLAN SOCIAL MEDIA MARKETING
Expanding the Positive Branding in SERP
WordPress Blogsite Services
• Obtain vanity URL for hosting of blog
• Add Relevant Plug-ins & Sync-up with Social Media Accounts
• Import into Facebook
• Integrate with Twitter
• Can House the Social Media Press Releases
Value:
• Additional Inbound Links to Website (SEO)
• Indexed by Google (SEO)
• Brand Reputation
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Proprietary and Confidential
19. PLAN SOCIAL MEDIA MARKETING
Expanding the Positive Branding in SERP
Measuring Social Media Marketing -
Monthly
• Facebook Fans & Page Views
• Twitter Followers & Re-Tweets
• YouTube Video Views and Subscribers
• Del.icio.us Bookmarks of your Website
• Rank in Search Engines
Both Branded and Generic Terms
• Google Analytics
(Website Traffic – Referring Sites)
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20. FULL SERVICE SOCIAL MEDIA MARKETING
Monetize Social Media Platforms
Mobiz is Full Service
• Lead by Certified Social Media Marketing Specialist.
• Build, Brand, Grow, Maintain
Founded in Brand Strategy with 20+ years of
marketing experience behind us.
• Strategy
• Custom Branded Implementation
• Growth Plans
• Account Maintenance
• Monitoring
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21. FULL SERVICE SOCIAL MEDIA MARKETING
Optimize Social Media Platforms 21
SocialCheck
A Social Media Marketing Audit and
Recommendations for Your Business
• SocialCheck is our unique social media marketing
auditing service that analyzes
• What you have, how effective it is, and how your
Social Media Marketing platforms could work
better for you
• SocialCheck is NOT automated software, but a team
of Social Media Marketing Specialists
22. PLAN SOCIAL MEDIA MARKETING
Immersed in the SMM Culture
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Proprietary and Confidential