Who should be managing social media - the brand or the agency? As social media grows, brands are left with an unexpected and growing amount of work to be done inside the marketing team and the question of who this work should be delegated to. Here, we take a quick look at some of the ways you can manage social media and how this might affect your levels of success. We will also, from our experience, indicate the approach we feel works best.

1. Social media is
hard work!
(so who should be doing it?)
we can’t stop moving
@w3hausuk

2. 
Passing the buck around
Who should be managing social media - the brand or the agency?
As social media grows, brands are left with an unexpected and growing
amount of work to be done inside the marketing team and the question
of who this work should be delegated to.
?
Do you delegate all of your social media
Question: presence to a digital agency or PR
company or do you do this in-house?
Here, we take a quick look at some of
the ways you can manage social media
and how this might affect your levels
of success.
We will also, from our experience,
indicate the approach we feel works
best.

3. 
Daily routine
Social media seems simple, but simple tasks quickly add up when you
are interacting in many different places at the same time:
a day in the life of a social media campaign
Update picture gallery, product launches, interact with fans 1 hour
Update image gallery and interact with users 30 minutes
Send links, images and important messages - Respond to
tweet replies and direct messages 45 minutes
Use a URL shortener service to track links 15 minutes
Get in touch with bloggers and influential digital personas
about news and launches
30 minutes
Upload videos to Youtube, manage channel 30 minutes
Track success of social media presence and report 30 minutes
*Example services and timings - will vary greatly from brand to brand
( 4 hours )

4. 
And that’s not all
As your social media presence grows in effectiveness and interaction
(a great indication of success) your are faced with the question of will
do all this additional work?
and we haven’t even touched
on the new services that are
released daily and could be
the next big thing!

5. 
the brand &
marketing manager
Brand and Marketing Managers already have a busy and diversified role
within the team. So what role are they required to play in social media?
• Work with the agency consumermedia
strategy and focus on
on social
behaviour
• Evaluation developmentmedia activity and
continued
of the social
of the programme
• Manage the live, dayregular blogs andwith
updates, responses,
to day coverage
thought leadership...BUT SHOULD THEY BE
DOING THIS?

6. 
in-house
or
outsource?
Let’s explore the advantages and
disadvantages of both models

7. Social Media
in-house

8. 
straight to the source
In this model, the company behind the brand gets its own employees to do all of
the social media interactions, in effect, having this resource in-house:
In-house
team
( ) Consumers
pros cons
Knowledgeable of products, x Not specialist in Social media or
services and consumers digital
lower costs (employee with multiple x miss new trends opportunities
functions)
x brand managers committed to daily
faster responses (horizontal grind rather than thinking strategy
hierarchy)

9. Social Media
outsource

10. 
delegating the work
In this model, the company outsources all of its social media presence
to an external supplier
agency
( ) Consumers
pros cons
Specialist in social media and digital x Not a specialist on the brand (slow
response on product questions)
always incorporating new trends
and technologies x external supplier costs
frees up brand managers and x requires supervision: needs to be kept
marketing teams to focus on informed of brand strategy and news
strategy core strengths

11. Social Media
Best Practice

12. 
agency & brand working together
In this model, the company outsources its social media daily grind to an external
supplier and takes on an active role in supervising and strategy overview:
agency
( ) Consumers
marketing pros
team
Specialist in social media and digital
always incorporating new trends and technologies
frees up brand managers and marketing teams
Supervision of activities and strategies
Fast and accurate reaction to consumer reactions

13. 
so how might this work?
In this model, the company outsources its social media daily grind to an external
supplier and takes on an active role in supervising and strategy overview:
agency marketing team
35 min 55 min
status updates responses & messages
45 min
write blog 25 min
daily update with
50 min research trends agency
upload photos
40 min
read articles
20 min
write comments 20 min
20 min
check competitors
20 min
upload videos

14. next steps...

15. 
ok, what next?
Ultimately, we believe Social Media should be tailored to each brand.
Get in touch with us at W3Haus and we can answer some of your questions about
who should manage your social media activity and other burning questions like:
1) How much it would cost?
2) What should my brand be doing?
3) Which services (Facebook, Twitter, etc) are right for the brand?
4) How would i integrate an external supplier into our workflow?
And any other questions we might be able to help you with.
You can reach us on:
rodrigo@w3haus.com
Twitter @w3hausuk
blog cantstopmoving.co.uk

16. 
pioneering
london
latest trends & new technologies
delivering
from research & planning to production & launch
creative
digital agency
london
são paulo & porto alegre
specialists
in social media, web, mobile, seeding, media & much more
For further details, please contact:
rodrigo@w3haus.com
w3haus.com Blog CANTSTOPMOVING.CO.UK reel youtube.com/w3hausuk