Business Blogging

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Stephen Waddington

An introductory workshop on business blogging for students at the University of Newcastle

Business

Blogs: an original form of social media May 2005 - “[…] the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business.” With thanks to Stephen Davis (@stedavies)

The internet is littered with dormant blogs

Why business blogs fail Tone of voice Corporate control Lack of focus, momentum Individual vs corporate personality FAIL

Why blog? Media platform Engagement, networking Promotion SEO-driven sales support

Successful business blogging require authentic and compelling content You can’t put lipstick on a pig

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Business Blogging

1. Business bloggingNewcastle University – 26 May Stephen Waddington@wadds

2. Blogs: an original form of social media May 2005 - “[…] the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business.” With thanks to Stephen Davis (@stedavies)

3. The internet is littered with dormant blogs

4. Why business blogs fail Tone of voice Corporate control Lack of focus, momentum Individual vs corporate personality FAIL

5. Why blog? Media platform Engagement, networking Promotion SEO-driven sales support

10. Engagement, networking

11. Engagement, networking

12. Promotion

13. Promotion

14. SEO

15. SEO

16. Successful business blogging require authentic and compelling content You can’t put lipstick on a pig

17. Thank you