PRCA breakfast: SEO for PRs

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Stephen Waddington

Introduction to SEO for PRs

Business Technologie Design

SEO for PR PRCA breakfast - 16 June 2010

Straightforward SEO Keyword planning Google-friendly web pages Linking: popular and relevant Volume of indexed pages

Building Google-friendly web pages URLs Page titles Meta descriptions Meta keywords

Creating keyword driven content Editorial principals Headline In content keywords Outbound links

Link strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://en.wikipedia.org/wiki/PageRank

Linking tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Press releases and SEO Editorial principals Multimedia Long tail strategy Press release as gateway Highly effective SEO tool

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