Here’s my slide deck from SxSE London last week which took place last week at London's most technological pub The Thirsty Bear. My session was mainly about the damage that individuals can do to the reputation of organisations using social media. Organisations must understand the needs of its audience and respond accordingly. At Speed we call this participation: a real, sustained and organic conversation between the brand and its audience in which the brand responds directly to the needs of its audience on the audience’s terms.