The Importance of Outreach & Engagement: Wahine Media at ING Direct Honolulu

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There's no question that social media is an integral part of how we do business. How do you set yourself up for success in a social business economy? Planning and strategy is a key component, and outreach and engagement is the other. In an open discussion format, we'll talk about the nuts and bolts of what it looks like to be "social" on social media: outreach, engagement, producing social content, and the tools you can use to help make it all happen.

Technologie Business

Photo: wunderground.com/wximage/walcek

Social media strategy
Social proﬁle customization
Wahine
Media Implementation and management
Coaching and training

“Social”
in

social
media

Photo: dipity.com

Customers are no longer
interested in big budget
broadcast messages
“Social”
in

social
media

Photo: dipity.com

Customers are no longer
interested in big budget
broadcast messages
“Social”
in

People expect to be
social
media treated as an individual

Photo: dipity.com

Customers are no longer
interested in big budget
broadcast messages
“Social”
in

People expect to be
social
media treated as an individual

Social media levels the
playing ﬁeld

Photo: dipity.com

“The value of social media comes down to
people, relationships, and the meaningful
actions between them.”

“81% of consumers receive advice from
friends and family relating to a product
purchase through a social networking site”
Photo: Associated Press

The
6
Pillars
of
Social
Commerce:
Understanding
the

Psychology
of
Engagement
by
Brian
Solis

The
80/20
rule
20% marketing
• Giving props to your business
80% being “social”
• Outreach
• Engagement
• Creating social content

Photo: yumsugar.com

Outreach
How
do
you
build
your
audience?

Where are you visible online?
Show interest in others ﬁrst
Invite your current contacts
It’s about quality not quantity but...

Photo: kaplitzblog.com

Engagement
What
does
conversation
look
like?

It’s back and forth
A clear call to action
Open and transparent
Don’t forget your manners!

Photo: reﬁningashley.blogspot.com

What
is
social
content?

Sharing other people’s content
Change it up
Original content is key
Sharable and ﬁndable

Photo: http://blogs.wsj.com

What’s
in
our
tool
belt?
Management
• Hootsuite, TweetDeck, mobile apps
Facebook
• Shortstack, North Social
Content/curation
• Paper.li, Storify, Pinterest, Scoop.it,
StumbleUpon, Google Reader
Monitoring/reputation management
• Google Alerts, Twilerts, TwentyFeet
Analytics/performance
• Sprout Social, Google Analytics
Photo: http://prairieecothrifter.com

Keep
in
touch!

Wahine Media
web: wahinemedia.com
blog: wahinemedia.com/wahineblog
facebook: facebook.com/wahinemedia
twitter: @wahinemedia

Gwen Woltz
@gjwahine

Karen Weikert
@karenweikert

Download this slideshow:
http://wahinemedia.com/wahineblog
See the Ustream replay
http://facebook.com/wahinemedia

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The Importance of Outreach & Engagement: Wahine Media at ING Direct Honolulu

1. Photo: wunderground.com/wximage/walcek Social media strategy Social proﬁle customization Wahine Media Implementation and management Coaching and training

2. “Social” in social media Photo: dipity.com

3. Customers are no longer interested in big budget broadcast messages “Social” in social media Photo: dipity.com

4. Customers are no longer interested in big budget broadcast messages “Social” in People expect to be social media treated as an individual Photo: dipity.com

5. Customers are no longer interested in big budget broadcast messages “Social” in People expect to be social media treated as an individual Social media levels the playing ﬁeld Photo: dipity.com

6. Customers are no longer interested in big budget broadcast messages “Social” in People expect to be social media treated as an individual Social media levels the playing ﬁeld Key to success is keeping it “social” Photo: dipity.com

7. “The value of social media comes down to people, relationships, and the meaningful actions between them.” “81% of consumers receive advice from friends and family relating to a product purchase through a social networking site” Photo: Associated Press The 6 Pillars of Social Commerce: Understanding the Psychology of Engagement by Brian Solis

8. The 80/20 rule 20% marketing • Giving props to your business 80% being “social” • Outreach • Engagement • Creating social content Photo: yumsugar.com

9. Now, what does this all look like?

10. Outreach How do you build your audience? Where are you visible online? Show interest in others ﬁrst Invite your current contacts It’s about quality not quantity but... Photo: kaplitzblog.com

11. Engagement What does conversation look like? It’s back and forth A clear call to action Open and transparent Don’t forget your manners! Photo: reﬁningashley.blogspot.com

12. What is social content? Sharing other people’s content Change it up Original content is key Sharable and ﬁndable Photo: http://blogs.wsj.com

13. What’s in our tool belt? Management • Hootsuite, TweetDeck, mobile apps Facebook • Shortstack, North Social Content/curation • Paper.li, Storify, Pinterest, Scoop.it, StumbleUpon, Google Reader Monitoring/reputation management • Google Alerts, Twilerts, TwentyFeet Analytics/performance • Sprout Social, Google Analytics Photo: http://prairieecothrifter.com

14. Keep in touch! Wahine Media web: wahinemedia.com blog: wahinemedia.com/wahineblog facebook: facebook.com/wahinemedia twitter: @wahinemedia Gwen Woltz @gjwahine Karen Weikert @karenweikert Download this slideshow: http://wahinemedia.com/wahineblog See the Ustream replay http://facebook.com/wahinemedia

The Importance of Outreach & Engagement: Wahine Media at ING Direct Honolulu

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The Importance of Outreach & Engagement: Wahine Media at ING Direct Honolulu