Finalist briefing session Thailand Medical Tourism Blog Contest 2010

1. Thailand Medical Tourism Blog Contest
Finalists Briefing
@ Windsor Suite Hotel
November 22, 2010 at 10.00 – 12.00 hr

2. Briefing outline
• Thailand Medical Tourism Background
• Event Introduction
• Introducing 12 Finalists
• Event Itinerary
– Joint itinerary
– Destination itinerary
• Trip Inclusion / Exclusion
• About your travel kit
• Finalists assignment
• Liaison assignment
• Introducing your liaison
• FAQs
• What’s next?
• Welcome party briefing

3. Thailand Medical Tourism
Background

4. Figures of Thailand Medical Tourism
• In recent years, 1.4 million international patients
have received medical treatment in Thailand, and
the number is increasing annually.
• Number of HA Hospitals: 190 Hospitals.
• Number of JCI Hospitals: 15 hospitals.
• Number of Hospitals with CCPC: 4 Hospitals (8
categories).

5. Thai Hospital Accreditation
Thai hospitals use Hospital Accreditation (HA),
a four-stage process that combines self- assessment
and peer assessment to judge performance levels
against established standards and identify methods of
improvement. There are 190 hospitals accredited.

6. Joint Commission International
• JCI Accreditation and/or Certification is a process in which an
entity, separate and distinct from the health care organization,
usually non-governmental, assesses the health care organization to
determine if it meets a set of standards requirements designed to
improve quality of care. This voluntary process provides a visible
commitment by an organization to continually ensure a safe
environment for its patients and staff.
• Joint Commission International (JCI) accreditation can help
international health care organizations, public health agencies,
health ministries and others to evaluate, improve and demonstrate
the quality of patient care in their nations while accommodating
any specific legal, religious and cultural factors within a country.

7. Thailand was the first country in Asia to
achieve JCI accreditation in 2002

8. 15 hospitals are now accredited
Bangkok
1. Bangkok Heart Hospital
2. Bangkok Hospital
3. Bangkok International Hospital
4. BNH Hospital
5. Bumrungrad International
6. Samitivej Sukhumvit Hospital
7. Samitivej Srinakarin Hospital
8. Wattanosoth Cancer Hospital
9. Vejthani Hospital
10.Synphaet Hospital
11.Ramkhamhaeng Hospital
Phuket
12.Bangkok Hospital Phuket
Chiang Mai
13.Chiangmai Ram Hospital
Pattaya / Chonburi
14. Samitivej Sriracha Hospital
15. Bangkok Hospital Pattaya

9. Clinical Care Program Certification (CCPC)
• Beginning January 2010, Joint Commission International
Disease or Condition-Specific Care Certification will have a
new name: Clinical Care Program Certification (CCPC).
• JCI began offering DCSC Certifications in 2005. Since that time
the program has grown beyond the management of a
program for diseases and/or conditions. This new name
reflects the expansion of the program to include 15 categories
of clinical services that are now eligible for certification.

10. 4 Thai hospitals that have received
CCPC certificates (8 categories)
1. Bangkok Hospital Medical Center
– Acute coronary syndrome,
– Breast cancer conserving therapy
– Heart failure
– Primary stroke
2. Bumrungrad International
– Primary stroke
– Acute myocardial infarction with ST segment elevation
– Diabetes Mellitus Type 1 and 2
– Chronic Kidney Disease Stage I to IV
3. Samitivej Srinakarin Hospital
– Low back pain
– Primary stroke
4. Samitivej Sukhumvit Hospital
– Lung cancer
– Acute myocardial infarction
– Knee osteoarthritis

11. Most Popular Treatment in Thailand
DentalDermatology
Spa Treatments
Plastic Surgery
General TreatmentsHolistic & Anti Aging

12. Six Reasons for Making Thailand Your
Medical Tourism Destination

14. Event Introduction

15. About the event

16. Blog

17. Social Media

18. Social Media

19. Social Media

20. Social Media

21. Prizes
Highest Unique Visitors: Total value $13,000
• Cash $10,000
• Hotel Voucher valued at $3,000 inclusive of:
– Sri Panwa, Phuket ***** (2 Nights)
– Westin Grande Bangkok ***** (3 Nights)
Best Blog Content: Total value $5,000
• Cash $3,000
• Hotel Voucher valued at $2,000 inclusive of:
– Ratilanna Riverside Spa Resort, Chiang Mai **** (4 Nights)
– Absolute Chandara Resort & Spa, Phuket **** (4 Nights)
** Prizes are subject to change**

22. Event Schedule
• September 1 – October 31, 2010 : Application Period.
• November 8, 2010 : Finalists Announcement.
• November 21, 2010 : Finalists arrive in Bangkok, Thailand.
• November 22, 2010 : Finalists briefing / Welcome party / Press
conference in Bangkok.
• November 23 – 26, 2010: FAM trip period in each destination.
• November 26, 2010: Farewell Dinner in Bangkok.
• November 27, 2010: Finalists return home.
• November 22, 2010 – January 31, 2011: Blogging Competition and
Best Content Selection.
• February 7, 2011 : Winner announcement.
** The schedule and/or events are subject to change with prior notice. **

23. Get to know 12 Finalists

24. Mr. Gary Arndt, United States
“I am an accomplished blogger and photographer as well as an experienced SCUBA diver. I
was named by Time Magazine as having one of the 25 Best Blogs of 2010 and was the first
and only travel blog to have been given that distinction. I am also ranked
by http://influencersintravel.com/ as having one of the top 3 social media profiles in the
entire travel industry.”

25. Mr. David Hogan Shaidali Jr, Malaysia
David is a independent travel writer who focuses on travel around Southeast Asia as he is based
in Kuala Lumpur, Malaysia. He writes about Eco Tourism, Nature, Hotels & Resorts, Islands &
Beaches, UNESCO Sites, Culture & Heritage just to name a few of the topics. With 22 years of
travel experience around the world, he now centers around Southeast Asia where there is
endless experiences to share with the world via the Malaysia Asia website which he manages
with his partner.

26. Ms. Nellie Huang, Spain
“I'm a travel journalist, blogger and adventure seeker. Originally from Singapore, I've traipsed
through continents to find home in Spain. My work has been published in Singapore's leading
newspaper Today, National Geographic Intelligent Traveler, CNN Go, Travel+Leisure Southeast
Asia, Jetstar Asia inflight magazine and Food&Travel.”

27. Mr. Michael Rose, Thailand
"Originating from the UK, Mike Rose, moved to Thailand in 2008 when he retired from teaching in
England. He now lives in Prachuap Khiri Khan. Passionate about the environment, Mike enjoys wild
life watching and photography. He is also a keen writer and maintains several web-logs with such
diverse topics as Thai temples and expat life in Thailand. His long term aims are to speak Thai
fluently and write a book about Thai Buddhism and the temples of Thailand.”

28. Mr. Wahyu Wijanarko, Indonesia
After graduated from Electrical Engineering Gadjah Mada University, Yogyakarta, Indonesia, then
he worked as web programmer, database analyst, and server administrator. He writes articles in
some magazines, and online journal, and also wrote some computer-related book published by
local publisher in Indonesia. With his job duties, he should travel to many places to make sure the
projects of his company to be successfully delivered to the clients. He post his travel and daily
experience in his blog.

29. Mr. Nguyen Tung Lam, Vietnam
“I'm a Vietnamese travel blogger. I love traveling, writing and blogging. I started blogging in 2008
with www.dulichbui.org (Vietnamese language) to share my experience in traveling with
Vietnamese who love travel, who want to travel around in Vietnam and South East Asia. In 2009,
with www.dulichbui.org, I had passed in the final round of Lonely Planet Travel Blogger Awards
but unfortunately I had not receive any rewards. In the end of 2009, I published a travel guide
ebook to Ba Ria Vung Tau (a famous tourist province in South of Vietnam) and Binh Thuan.”

30. Ms. Victoria Svederberg, Hong Kong
As the managing director of the global healthcare directory and online portal Novasans, I've been
blogging about medical tourism and wellness travel since January 2010. Based in South East Asia,
the blog has a clear focus on the countries in the area and what they have to offer international
patients seeking treatment abroad.

31. Mr. Scott Frankum, United States
Scott Frankum is an author, analyst and creative director with a Masters of Business
Administration in Global Management. He focuses on marketplace innovation that accelerates
health travel and is a veteran of new ventures that magnify the value-add of creativity. In
September he published The Well Report — Dermatology, Cosmetic, Plastic & Reproductive
Surgery in India and Malaysia, the first of a new series of ultimate Health Travel guides.

32. Mr. Ivan Anthony Henares, Philippines
Ivan Henares is a young man who is well on his way to exploring the 7,107 islands of the Philippines and more.
His candid and well-written travel journals in Ivan About Town (www.ivanhenares.com) give his readers a glimpse
of Philippine culture. In 2007, his blog was named Best Travel Blog at the 1st Philippine Blog Awards. A staunch
advocate for the preservation of Philippine heritage, Ivan is currently Vice President and Trustee of the Heritage
Conservation Society and Expert Member and Philippine Representative to the International Cultural Tourism
Committee (ICTC) of the International Council on Monuments and Sites (ICOMOS). Ivan is also Editor of
Northbound Magazine, a free quarterly travel guide to North Philippines, hosts a travel show on CLTV 36, and
teaches tourism at the University of the Philippines.

33. Mr. Chun Keat Ng, Malaysia
“I am an independent travel and food writer at PlacesAndfoods.com and also a freelance writer for various
Malaysia magazines and newspaper. Since 2009, I had been invited by Tourism Authority of Thailand Malaysia
for join their FAM trips to Thailand to promote the "Land of Smiles". Hence, I work also closely with Asian Food
Channel and did dozens of food reviews in Malaysia.”

34. Ms. Claire Marie Algarme, Philippines
Claire Algarme is Filipina who loves to explore her own country as well as destinations abroad. She
lived in Indonesia for almost a year working with a non-profit organization. Her travel blog was
created to help first-time travelers as they embark on something different. It is an assurance for
every tourist and traveler that even the most seasoned one has started out as a neophyte. Ms.
Algarme is also a postcard collector and she has been exchanging postcards from different
countries all over the world.

35. Mr. Robert Schrader, United States
He is a freelance writer and photographer whose work has appeared on websites like "CNNGo" and
"Shanghaiist" and in publications such as That's Shanghai and Little Blue World. A passionate world traveler,
he maintains the blog "Leave Your Daily Hell," an ode to nomadism--and to the 25 countries he's visited since
2005, of which Thailand is his favorite.
“I love the Thai people, Thai cuisine and Thai culture and I would love to use my excellent writing and
photography skills to help Thailand advance its medical tourism industry.”

36. What the finalists have to do?

37. 1.Explore 4 days trip
Bangkok or Pattaya or Chiang Mai or Phuket or Koh Samui
Bangkok+Hua Hin Phuket Pattaya Chiang Mai Samui

38. 2.Share your experience through
blogs & social media channel

39. 3.Promote your MBC blog to get the
highest Unique visitors as possible

40. Event Itinerary

41. Joint Itinerary
• Each finalist team will be staying in different hotels during the
21st, 22nd and 26th of November as following:
– Bel-Aire Princess Hotel
– The Fusion Suites
– Park Plaza Sukhumvit BKK
– Windsor Suites
– Anantara Baan Rajprasong
• Here are things that will be provided in all accommodation
you will be staying (No additional payment needed)
– Breakfast as a complimentary, please check with each hotel about the
breakfast time
– Lunch, on Nov 21, 22 and 26, you can have lunch at your hotels as it is
offered as complimentary
– In-room internet access in most hotels except few hotels that only
provide internet in the lobby or business center, please see summary
details in the travel kit
Note: On November 26, the post competition, you may stay in a different hotel from the 1st day in Bangkok

42. Joint Itinerary
• Welcome dinner will be on Nov 21, 2010 and farewell dinner
will be on Nov 26, 2010.
• We provide all transfer to/from airport and to/from hotels to
join the events, pickup time as stated in the itinerary. The
pickup time is the time that we started picking up the first
team, so please get yourself ready and wait at the lobby.
• You are free at your own leisure during the time other than
stated in the itinerary.
• Normal check-in time for hotels in Thailand is 2 PM and
check-out time is noon, so for early check-in or late check-out,
please leave your luggage at the hotels.

43. Joint Itinerary (Pre/Post)
** The schedule and/or events are subject to change with prior notice. **

44. Draw for your destination!

45. Take a Break 15 Minutes

46. By Destination Itinerary
This session will go through itinerary of each destination, day by day include
where to stay, medical properties to visit and try a service and list of see & do
Please see your itinerary:
• In the itinerary, there will be default places to visit e.g. hospitals, clinics,
spas, list of “a must” attractions and optional places that finalist may select
not to go.
• Here are things that will be provided in all accommodation you will be
staying (No additional payment needed).
– Breakfast as a complimentary, please check with each hotel about the
breakfast time
– In-room internet access.
– Lunch or dinner (not every day and every hotel)
• Some meals for lunch and dinner, there will be sponsored restaurants and
some meal, your liaison will take you to local restaurants.
• Your liaison will join your trip to facilitate and acting as an event
coordinator.

47. Bangkok#1

48. Bangkok#2

49. Phuket

50. Pattaya

51. Chiang Mai

52. Koh Samui

53. Trip Inclusion / Exclusion

54. All 12 finalists will get:
• All inclusive 7 days & 6 nights fab package!
- 4 days / 3 nights medical tourism Fam trip for one of the five
destinations.
- 3 nights in Bangkok (2 nights prior and 1 following the above 4 days trip).
• Round-trip international air tickets from your resided country to Bangkok.
• Round-trip domestic air tickets (applicable for Phuket, Chiangmai &
Samui).
• 6 Nights accommodation with ABF & Free internet (including 3 nights in
Fam trip destination and 3 nights in Bangkok).
• All transfers.
• All meals.

55. All 12 finalists will get:
• Fantastic Fam trip program & mega medical tour as mentioned in the itineraries.
• Sightseeing tours or shows as mentioned in the itineraries.
• Personal liaison service (1 guide / route).
• Insurance
– Travel Guard Chartis Travel Accident Insurance
• The amount of coverage for personal accident is 1,000,000 baht (approx.
$33,300 USD)
• The amount of coverage for medical and other expenses is 500,000 baht
(approx. $16,600USD)
– Bupa Health Insurance
• The amount of coverage for personal accident is 500,000 baht (approx.
$16,600 USD)
• The amount of coverage for medical and other expenses is 500,000 baht
(approx. $16,600USD)

56. What is not included?
• Personal expenses or costs not related to the
"Assignment" can't be reimbursed from the
Organizer/TAT and Sponsors.
• Expenses and costs that are not stated in the
agreement nor terms and conditions of MBC will be
shouldered by the Finalist Contestant.
• Cost from extra services or items which are not
mentioned in the itineraries.

57. About Your Travel Kit

58. What’s in your Travel Kit?
1. Domestic Flight Schedule (Only for Phuket, Chiang Mai, Koh
Samui while the guide will keep the e-ticket for you.) .
2. Finalist Manual.
3. Itinerary .
4. 2 Contest T-Shirts.
5. Map & guidebook.
6. TravelGuard Chartis Insurance Handbook.
7. Bupa Health Insurance Handbook.

59. Finalist Assignments

60. Finalist Assignments
In addition to performing the tasks on your itinerary and attending events
Directly associated with the event, you must also complete the following
tasks.
Your Assignments:
• Daily blogging on MBC blog provided by the Organizer during FAM trip
period (22 – 26 November)
• On-going blogging and updating Facebook, Twitter, Flickr and Youtube for
the rest of the competition period (until 31 January 2011)
• Writing and sharing your experiences, places you’ve visited * and medical
/ spa treatments you’ve tried on your blogs via articles, photos and
videos.
• Wearing finalist’s T- shirts at the Welcome Party and at least 1 day during
your 4-day trip. Please schedule the date within your team.
* *Places you’ve visited include medical & spa facilities, accommodations, selected
restaurants and attractions according to your itineraries.

61. Liaison Assignments

62. Liaison Assignments
• Acting as a personal assistant for the Finalist Contestants
during their trip including responsible for any other extra
necessary payment and being available 24-hours a day for
assistance or emergency, such as sickness.
• Acting as a coordinator between (i.e. help to contact and if
necessary act as translator and intermediator for) the Finalist
Contestants and any associated parties, such as contest
working team, driver, local TAT officers, police, hotels or other
medical care centers, and any other parties that the Finalist
Contestants needs to and/or should contact.
• Escorting the Finalist Contestants to selected destinations and
providing contestants with relevant travel / general
information that would make their experiences more
enjoyable.

63. Liaison Assignments
• Responsible on holding every booking details, vouchers that
needs to be used to facilitate finalists e.g. air tickets,
restaurant vouchers, hotel vouchers.
• Responsible on every payment that relates to the contest e.g.
attraction entrance fee, restaurants. Also control petrol card
when driver needs it.

64. Introducing Your Liaison

65. Bangkok Route# 1
Name: Mickey
Language: English, Japanese, Bahasa
Work experience: 10 years. Used to
be full time guide with Intrepid (3
years ago) and now work as a
freelance

66. Bangkok Route#2
Name: Kew
Language: English
Work experience: 10 years as
freelance guide

67. Chiang Mai
Name: Bussie
Language: English, French
Work experience: Tourist guide for
Pacific world & Turismo Asia.

68. Pattaya
Name: Patty
Language: English
Work experience: 30 years as a
free lance guide and with
Exotissimo.

69. Koh Samui
Name: Nop
Language: English
Work Experiences: 8 years of
freelance Inbound tourist guide at
Siam Express , Marwin tour and
Pacific world.

70. Phuket
Name: Ja
Language: English, German
Work Experiences: 2 years of
freelance Inbound tourist guide

71. FAQs
** Please read FAQs document and if you still have a question,
please write down on a paper and give it to our organizer**

72. Sample FAQs
• Question: Do I have to follow the itinerary and
visit all places as mentioned strictly?
• Answer: Yes, all places listed in the itinerary
are mandatory to be qualified for continuing
the trip and being one of the winners except
the places stated as “Optional” are not
required, you can choose whether to go or
not depending on your time and availability.

73. Sample FAQs
• Question: Is it mandatory to try the trial
services provided by medical facilities as
mentioned the itinerary?
• Answer: The medical trial services that we’ve
got offers are general treatment, non surgery.
Anyone can try. But if you feel uncomfortable,
you can request not to try.

74. What’s Next?
• Our vans leave at 12.00 pm to take you back to your
hotels for lunch, rest and get changed.
• The vans will start picking you up again at 3.00 pm to
Westin Grande Hotel for Welcome party. Please
don’t forget to:
– Wear your Finalist’s T-shirt
– Bring along souvenirs you prepared for TAT
Deputy Governor and media

75. Welcome Party Briefing
• Please see the following documents:
– Event Schedule & Queue briefing
– Floor plan and Seat plan

76. Welcome Party Schedule
18.00-19.00 Registration
19.00 -19.05 Welcoming speech and introduction of the Deputy
Governor of TAT
19.05-19.15 Opening ceremony by the Deputy Governor of TAT and a
briefing on the contest
19.15-19.35 Introduction of the Finalist’s contestants
19.30-19.40 Deputy Governor receives gifts from Finalists and photo
session
19.40-19.50 Twelve lucky draw winners from the press receive gifts
from the 12 Finalists
19.50–21.00 Mingle Party

77. Floor Plan & Seat Plan

78. Thank You