AKI Talk at Asian Knowledge Institute: Expanding Priceza, the leading Price Comparison Shopping site into ASEAN
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Internet enables any businesses to expand and fly borderless to anywhere in the world. I started up Priceza.com, one-stop shopping portal and price comparison shopping site in Thailand in 2010. With the mission to bring Thailand flag to out it in the six major countries in South-East Asia, we expanded Priceza into Indonesia in 2013 and to cover all six markets in 2015. In AKI Talk at Asian Knowledge Institute, I am invited to share my knowledge and experience of expanding business in ASEAN.
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AKI Talk at Asian Knowledge Institute: Expanding Priceza, the leading Price Comparison Shopping site into ASEAN
- 2. What are we going to talk today? • About Me & Priceza • Expanding into ASEAN
- 3. About Me & Priceza
- 4. Brief intro about me Background in Computer Engineering & Marketing • Undergrad, Computer Engineering, Chulalongkorn University • Exchange Student at Stanford University
- 5. Brief intro about me • Grad, in Marketing from MIM Thammasat Business School • MIM Grad with NO.1 Top GPA 3.79 • Runner-up Award, New Venture Championship (NVC) in USA
- 6. Brief intro about me Professional Background • Management Committee at Thai Ecommerce Association • Part of the working group for Digital Economy Project • CEO & Co-Founder of Priceza – Over 4 Million Active Visitors per month – CyberAgent Ventures invested ~ 20M THB in 2013
- 11. 4 Millions Shoppers monthly Shop Directly at EC-Sites CekHargaSebelumBelanja
- 12. Business Model
- 13. Our Growth in Shopper Visits (Traffic) 4 9 20 30 40 60 - 10 20 30 40 50 60 70 2553 2554 2555 2556 2557 2558 +125% +122% +50% +33% +50% Thailand Site Shopper Visits (Million Visits) 2010 2011 2012 2013 2014
- 14. Our Team is Unique Vision and Team Passion, we believe we can achieve the Mission!
- 16. “Dream High. Fight Hard. Never Give up!” Krating Poonpol
- 18. Internet Enables Potential to Do Business Anywhere in the World
- 19. Aims to be NO.1 Price Comparison Shopping in SEA 1 M Visitors/month 3 M Visitors/month
- 20. SEA is bigger (2X) than the US and bigger than the EU
- 21. Internet Penetration in SEA is Exploding
- 22. SEA B2C Ecommerce Market is Huge and Growing Fast
- 23. A lot of room for further growth until SEA reaches EC penetration level of China, Japan, USA
- 24. Why Indonesia? • Indonesia, the 4th most populous country in the world. • Consumer base is predicted to rise to 135 million by 2030, making it the 3rd largest consumer base in the world.
- 25. Indonesia has the highest percentage of internet users compared to other SEA countries
- 26. Indonesia’s internet user base is slated to have a 20% YoY growth until 2016
- 27. Online Shoppers is increasing rapidly along side with Internet Users.
- 28. Online Sales are getting larger portion of the Big Retail Pie.
- 29. My First Foot Step in Indonesia, July 2012
- 30. How to Execute? • Language & Translation • Lean Startup: SEA BU in Priceza Org Chart • Sale
- 32. Team is Very Important Indonesia Team Business Trip in May 2014
- 33. CyberAgent Ventures helps connect with Potential Partners/Clients
- 34. Pitching Priceza to Investors in Jakarta, June 2014
- 35. Traffic of Priceza Indonesia Reached Over 1M/month in Dec 2014 - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14
- 36. In 2015, Target to Expand into SG, MY, PH and VN 1 M Visitors/month 3 M Visitors/month
- 39. 3 Actionable Take-Aways 1. Execute Product Development • Products or Services that can be exported into ASEAN? • How to customize it to meet customer’s needs? • How to scale it? 2. Conduct Market Validation • Desk Research • Hands-on Research 3. Dream High. Fight Hard. Never Give up!
- 40. Want to Get Slides? Just submit your email here http://j.mp/waiwaiworld OR Scan this QR Code
- 41. Open for Questions Thanawat Malabuppha (waiwaiworld) CEO & Co-Founder, Priceza Co., Ltd. • Email: thanawat@priceza.com • Website: http://waiwaiworld.com • Twitter: @waiwaiworld • FB.com/waiwaiworld
Notes de l'éditeur
- Priceza is the leading Product Search Engine and Price Comparison Shopping Service targeting South-East Asia. We aims to be Kakaku for South-East Asia in six major countries. Now we are operating in Thailand and Indonesia serving over 4.8 Millions Visitors per month.
- Priceza is solving these major pains in the market! Priceza is the Shopping Search Engine focusing on consumers. We are neutral and we don’t sell products directly to consumers. We believe in the power of information to help consumers make informed buying decision. We make a commitment to help consumers make smart shopping decisions fast anywhere anytime! On the other hand, we are committed to boost-up sales of Ecommerce merchants by using performance-based marketing. Ecommerce players love Priceza because Priceza can send high-quality traffic to them and generate tons of sale volumes.
- SEA is BIG. In fact, it’s two times bigger than the US and bigger than the EU.
- Internet penetration is exploding. SEA is projected to have 62% internet penetration rate within 2020 with the total 360M internet users.
- SEA Population is two times bigger than the US and bigger than the EU. B2C Ecommerce Market is Huge and Growing Fast also! The value is projected to reach 47 Billion USD in 2017. Moreover, there is a lot of room for further growth until SEA reaches EC penetration level of China, Japan, and USA.
- Moreover, there is a lot of room for further growth until SEA reaches EC penetration level of China, then of Japan, and of the US. Thailand B2C alone is huge enough too.