Short overview of common pitfalls in business models I often experience in startups and bigger companies.

1. *StartUP Berlin Event #3
8 COMMON PITFALLS IN
A BUSINESS MODEL*
W. Alex Jansen
alex@wajansen.co
+49 172 83 57 174
@phaoust

2. WHO?
consultant / trainer for lean, agile,
business modelling
degrees in computer science
and music
experience in multiple industries

3. FOUNDER
1st at age 18, followed by more, IT
and others
Current: Materials for Scrum,
Design Thinking, and Business
Modelling

4. WHAT IS A BUSINESS
MODEL?

5. „BUSINESS MODEL IS
THE LOGIC BY WHICH
AN ENTERPRISE
SUSTAINS ITSELF.”

6. BUT NOW, LET‘S GET TO
PITFALLS I SEE A LOT IN
STARTUPS AND BIGGER
COMPANIES

7. CONTRADICTIONS?
#1

8. #2HYPOTHESIS OR FACT?

9. SIMPLICITY IS KEY! #3

10. WHAT‘S THE NEED? #4

11. WHO
EXACTLY IS
THE
CUSTOMER?
#5

12. VALUE / EXPERIENCE #6

13. VISUALIZE!
#7

14. SOMEONE HAS DONE IT
#8

15. „DON‘T TRY TO THINK
THAT JUST BECAUSE
YOUR BM IS NEW, ALL
THE PROBLEMS YOU‘RE
GOING TO HAVE ARE
NEW“
Caroline Drucker @ Heureka 2013

16. THANK YOU!
QUESTIONS?
W. Alex Jansen
alex@wajansen.co
+49 172 83 57 174
@phaoust

17. CREDITS
Photos:
© Fotolia - Tanja Esser, Miriam Dörr, Nailia Schwarz
© Fotolia - BeTa-Artworks
© Vertical Media GmbH
© Ingo Vollenberg
© W. Alex Jansen
Artwork:
© Caroline Schmidt, Munich Prinzessin
© Business Visuals GbR