1. CHAPTER TWELVE Self-Concept and Lifestyle McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.

3. Dimensions of a Consumer’s Self-Concept

6. Measurement Scale for “Concepts”

7. Interaction of Self-Concept and Brand Image

8. Lifestyle and the Consumption Process

10. Table 12-3

12. VALS Lifestyle System

13. Demographics of the VALS Segments Actualizer Fulfilled Believer Achiever Striver Experiencer Maker Struggler Total

14. VALS Segment Ownership and Activities Total Actualizer Fulfilled Believer Achiever Striver Experiencer Maker Struggler

16. Consumption Differences across MindBase Segments

18. International Lifestyles: GLOBAL SCAN

19. GLOBAL SCAN Segment Sizes across Countries