AxePax case study - fresh produce packaging
Major Australasian retailer looking for alternatives to expanded polystryrene foam due to environmental / sustainability landfill issus.
AxePax fresh leak & waterproof carton (packaging)
Export & domestic freight packaging
2. AxePax...
Returnable / Reusable / Recyclable - Packaging...
Case Study Fresh & Sustainable packaging
Key Stake Holders
The Retailer - market leader with a corporate objective to eliminate polystyrene
packaging (EPS).
The Fresh Produce Distributor Innovative with sense of opportunity
Case Study multi company solution maintaining quality & cost while delivering
specific environmental objectives
18/07/2010
3. AxePax...
Returnable / Reusable / Recyclable - Packaging...
Scope & Objectives
l Eliminate Polystyrene packaging due to
difficulties with recycling & associated
landfill
l Maintain produce quality & deliver to Cold
Chain requirements
l Solution must remain within current
packaging cost structure
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10. Trends & Future by the Experts
Packaging and the Environment
There s no doubt about it: Green is the new
black. With publicity surrounding the treat of
global warming on the rise, environmentally
friendliness has fast become a marketer s
dream. Concern around packaging waste is
increasing at a higher rate than any other
environmental issue
Finding the green in today s shoppers
Sustainability considerations either drive or
influence the buying decisions of more than half
the shoppers interviewed in our study.
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11. AxePax...
Returnable / Reusable / Recyclable - Packaging...
Commercial
l Competitive Cost Price
l 50% more freight on pallet
l 60+% lower storage requirements
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13. AxePax...
Returnable / Reusable / Recyclable - Packaging...
Case Study Results
Objectives & Solutions
#1 Eliminate Polystyrene packaging due to difficulties with recycling
& associated landfill
Solution complies with co-mingle recycling program
making recycling process seamless and eliminating landfill
#2 Maintain produce quality & deliver to Cold Chain requirements
Cold Chain requirements were met & Quality wasn t compromised.
design enhancements were recognised & these will be worked
through with AxePax which will further improve this solution
#3 Solution must remain within current packaging cost structure
AxePax solution is competitive with current costs 13
14. With compliments;
FOR MORE INFO...
Visit www.axepax.com.au Email: dean@axepax.com.au
Contact: 0400 761 486 14
15. AxePax...
Returnable / Reusable / Recyclable - Packaging...
I hope you enjoyed this case study
This project more than any other convinced me that through challenging
the norm (& rhetoric) viable alternatives & opportunities do exist!
At the start of this project finding alternatives to foam required thermal
tests, leak proof, water proof. The reality is that Cold Chain technology
(chilled trucks) answered the thermal question!
Put simply (foam EPS) had been over compensating to their needs for
over 2 decades
With the scope clarified, the supplier saw an opportunity to not only
comply with sustainability trends, but also to be the first in his industry to
do so. Not a bad way to secure business
Be it Environment, Technology, Economy, or Social, it s a changing
world. We at AxePax utilise global trends and industry expertise to help
find solutions to your business.
Kind Regards, Dean
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16. Get Connected @ AxePax
fromAxePax
www.axepax.com.au
AxePax
dean@axepax.com.au
Dean_AxePax