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Page 1
Group members
•
Waleed alfuraih
•
Mohamed alsubaie
•
Abdulallah albassam
•
Motaz alsharikh
•
Saleh alanzi
Page 2
MMA Evolution
Page 3
Origins
The sport mixed martial arts (MMA) itself has
roots from the Greek Olympic sport known as
Pankration
The Greek competitors had only two rules: no
biting and no eye gouging.
Page 4
Fighting Styles
In the striking aspect Muay Thai , Boxing and Kickboxing are
the most common styles of fighting
•
In the grappling aspect wrestling, Brazilian Jiu Jitsu and Judo
are the most prevalent.
Page 5
Top tourment
Page 6
Origins
•
The UFC was inspired by the Brazilian fighting tournaments
known as vale tudo.
•
In 1993 Rorion Graciea, of the legendary Gracie family,
introduced vale tudo to the American market.
•
In 1993 Rorion founded the UFC
Page 7
Ufc balance sheet
Page 8
Target custumoer
Male youth between 18 and 34
Page 9
Why its possible to be appliedd
in kuwait
kuwait welcomed MMA in a special way, and better than
most other countries.
Being the best , the champion , the most aggressive and
having glory are what attract the kuwaity youth to this kind
of sport
Page 10
Local example
GFC started their business in 2011 .
The gfc 1 was a good start and they did much better
in gfc 2 and 3.
sponsors is what makes it profitable and tickets too
Page 11
Business model

5 questions you need to apply a business
model
Page 12
(A) Who's your target customer?
Page 13
(B) What customer problem or challenge do
you solve?

# Fighters passion to compete .

# Participating in tournaments locally rather than
searching abroad.
Page 14
© What value do you deliver?

Having a local brand to represent a fair and
honest competing championship.

Fans emotional attachment to their favorite
sport .
Page 15
(D) How will you reach, acquire, and keep
customers?
•
- Events
•
- Products
•
- Social media
Page 16
(E) How will you define and differentiate your
offering?
- excluding only professional fighters
- owning a decent place for the fight events.
Page 17
Most common complain
brutality

MMA :

- 23.6% chance of
receiving an injury in
professional MMA
fight
- 3.8% risk of serious
injury
NFL
- 60% of players have
endured a concussion
Page 18
Rules of MMA
•
- Hitting with the head
•
- Eye gouging
•
- Biting
•
- Hair pulling
•
- Attack to the groin
•
- Striking on the back of the head
Page 19
Conclusion

MMA is a developing sport and a great
business opportunity to be establish in
kuwait yet we face one problem which it is
being in a business mainstream as a huge
profitable business

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MMA Evolution

  • 1. Page 1 Group members • Waleed alfuraih • Mohamed alsubaie • Abdulallah albassam • Motaz alsharikh • Saleh alanzi
  • 3. Page 3 Origins The sport mixed martial arts (MMA) itself has roots from the Greek Olympic sport known as Pankration The Greek competitors had only two rules: no biting and no eye gouging.
  • 4. Page 4 Fighting Styles In the striking aspect Muay Thai , Boxing and Kickboxing are the most common styles of fighting • In the grappling aspect wrestling, Brazilian Jiu Jitsu and Judo are the most prevalent.
  • 6. Page 6 Origins • The UFC was inspired by the Brazilian fighting tournaments known as vale tudo. • In 1993 Rorion Graciea, of the legendary Gracie family, introduced vale tudo to the American market. • In 1993 Rorion founded the UFC
  • 8. Page 8 Target custumoer Male youth between 18 and 34
  • 9. Page 9 Why its possible to be appliedd in kuwait kuwait welcomed MMA in a special way, and better than most other countries. Being the best , the champion , the most aggressive and having glory are what attract the kuwaity youth to this kind of sport
  • 10. Page 10 Local example GFC started their business in 2011 . The gfc 1 was a good start and they did much better in gfc 2 and 3. sponsors is what makes it profitable and tickets too
  • 11. Page 11 Business model  5 questions you need to apply a business model
  • 12. Page 12 (A) Who's your target customer?
  • 13. Page 13 (B) What customer problem or challenge do you solve?  # Fighters passion to compete .  # Participating in tournaments locally rather than searching abroad.
  • 14. Page 14 © What value do you deliver?  Having a local brand to represent a fair and honest competing championship.  Fans emotional attachment to their favorite sport .
  • 15. Page 15 (D) How will you reach, acquire, and keep customers? • - Events • - Products • - Social media
  • 16. Page 16 (E) How will you define and differentiate your offering? - excluding only professional fighters - owning a decent place for the fight events.
  • 17. Page 17 Most common complain brutality  MMA :  - 23.6% chance of receiving an injury in professional MMA fight - 3.8% risk of serious injury NFL - 60% of players have endured a concussion
  • 18. Page 18 Rules of MMA • - Hitting with the head • - Eye gouging • - Biting • - Hair pulling • - Attack to the groin • - Striking on the back of the head
  • 19. Page 19 Conclusion  MMA is a developing sport and a great business opportunity to be establish in kuwait yet we face one problem which it is being in a business mainstream as a huge profitable business