1. Cisco Unified Communications on Cisco Unified Computing System August 2010

2. Agenda Executive Summary – “UC on UCS” UC on UCS B-series UC on UCS C-series Vision and Values Comparison of “UC on UCS” to Cisco MCS 7800

3. Executive Summary

4. UC Platform Evolution: Accelerating Pace of Innovation CUCM 3.x/4.x Cisco UC 5.0+ Cisco UC 8.x VOIP, ICM SAF ~2000 1990s 2010 2005 Future Legacy Voice Enhancement Server(Special-purpose) Virtualization Network Services Appliance Increasing Architectural Flexibility while Decreasing Barriers to Rapidly Deploy/Tailor Business Agility Increasing “Miniaturization”, Consolidation & Avoidance while Increasing Efficiency Footprint, Space, Energy, Cabling No Forklifts  Network Convergence  Commodity Servers/Storage  Virtualization Investment Leverage Increasing Security, Resiliency and options for High Availability / Disaster Recovery Business Continuity Increasing Familiarity, Centralization, Scale and Efficiency Management Simplification

6. Consolidate voice, video, data, mobility, storage access

8. Reduces facilities costs; power, cooling, space, cabling

10. Eases provisioning of new services

12. PSTN SAN LAN “UC on UCS” B-series OverviewReleased with Cisco Unified Communications 8.0(2) Broadest support for Virtualized CollaborationUnified Communications Manager with Integrated Mobility Unity Connection Unity Unified Presence Unified Contact Center (Enterprise & Express) Unified Customer Voice Portal Others later – CUEA, CUMA, CER, etc. Target Market Medium to high server count & concentration “Ready, willing, able” to support servers, VMware, storage Solution Details Deployment Models - application co-residency support VMware vSphere 4 – ESXi 4.0 only, defined VM templates only, most feature support deferred (Vmotion, etc.) Supported Servers – for most products, UCS B200M1 only at this time Supported Storage - for most products, at this time only blade DAS forESXi, and FC SAN for UC apps Disk Array UCS 6100 Fabric InterconnectSwitches * Cisco Unified Communications 8.0(2) UCS 5100 Blade Server Chassiswith UCS 2100 Fabric Extenderand 1-8 UCS B200M1 Blade Servers

13. PSTN SAN LAN “UC on UCS” C-series OverviewUpdated for Cisco Unified Communications 8.0(3) Initial Collaboration support at FCSUnified Communications Manager with Integrated Mobility Unity Connection Others later – CUP, CUCCE, etc. Target Market Low to medium server count Ready to move off an appliance model (server/VMware admin) Solution Details Deployment Models – application co-residency support VMware vSphere 4 – required, same “rules” as with UCS B-series Supported Servers – UCS C210M1 only Supported Storage – DAS for ESXi, either DAS or FC SAN for UC apps Disk Array … … UCS C210 M1 General-Purpose Rack-Mount Servers with optional SAN Storage Cisco Unified Communications 8.0(3)

14. Fibre Channel Storage Area Network for UC on UCSCisco MDS 9000 Multilayer Directors and Switches Enterprise and Service Provider Small/Medium Business Performance and density leadership Scalable from 8- to 528-ports Single code stream across MDS and Nexus families Director investment protection Integrated Multiprotocol and Multi-services New MDS 9222i MDS 9148 MDS 9134 MDS 9506, 9509, 9513 HP/IBM FC Blade Switch MDS 9124 Cisco Fabric Manager Management O/S Cisco MDS 9000 Family NX-OS

16. Reduced Power/Cooling (20+%)

17. Fewer Servers to Manage (50-75% less)

21. Virtualize rest of UC

22. More VMware features

23. More Server options(e.g. UCS C200, 3rd-party)

24. More Storage options (e.g. NAS, Diskless, FCoE for Vblock)

29. Physical / native / non-virtualized installation NOT supported

31. VMware ESXi 4.0 and SAN required

32. Supported apps as of 8/2010: CUCM, Unity, UCxn, CUP, CUCCX, CUCCE, CVP

34. VMware ESXi 4.0 required

35. Most key apps supported on M2 and previous M1 offers

37. VMware ESXi 4.0 required

38. Supported apps as of 8/2010: CUCM, UCxn, CUCCX

39. Co-residency not supported

41. VMware not supported

42. All key apps supported

44. VMware ESXi 4.0 required

45. Supported apps as of 8/2010: CUCM, UCxn,

46. Up to 4:1 Co-residency

49. Controlled but Inflexible

50. High TCO

51. Distributed Operations

52. Flexibility, but with Sprawl

53. Medium to High TCO

54. Flexible Operations

55. Agility + Governance

57. Running on VMware is not enough

59. Consolidate Physical Servers, Networks, Disks, Adapters, etc.

60. Energy Efficiency and Reduce Environmental Footprint

61. Simplify/Scale Management of Data, Storage, Networks, Servers

62. Customer Investment Leverage

63. Business Agility: Collaboration + Data Center 3.0OS Virtualized Server, Storage, Network Physical Server, Storage, Network Facilities

64. UC on UCS Value Aligns with changing customer requirements Improve TCO of Cisco UC (four dimensions) Addresses increasing demand for virtualized Cisco UC Expands Server/Storage Investment Leverage Consolidates and simplifies infrastructure Increases Business Continuity and Operational Efficiency/Scale Drives Platform Vision/Strategy Offer both “Cisco on Cisco” and “Open Systems” Offer both “turnkey software appliance” and “virtualized UC” Simplify the business – consolidate OEM Suppliers All that changed with HP was the OEM…”business as usual” for Software version support, TAC support, RMA, End of Support, etc. No plans to exit IBM OEM Just Enough Easy Button Consistency /Familiarity Green UCS

65. UC on UCS as a First Step Next Future Now MCS 7800 Cisco UCS +others? MCS 7800 +Cisco UCS MCS 7800 Cisco Server Options “Software-only” Options Longer-term Goal = VMware on X VMware on prescribed 3rd-party specs (e.g. Unity) Prescribed IBM/HP Hardware Support Policy Open support / “Hardware Independence” “Minimum Specs” on Select Platforms Everything Prescribed, “Exact Match” required Co-residency Support Cisco with 3rd-party Cisco with Cisco UC with UC Performance/Capacity “Reference Configurations” + Policy to go Beyond/Below/Between Fixed Limits for Physical Servers Fixed Limits for Virtual Machines Customer Benefits: FLEXIBILITY and SIMPLICITY

66. UC on UCS vs. MCS 7800

67. Offer Comparison

68. User Experience Comparison

70. Backup Slide: Channel Partner Requirements UC on UCS B-series UCS ATP DCNI Master or Advanced UC Strongly recommended: VMware VSP, VTSP, VCP Strongly recommended: customer’s SAN solution UC on UCS C-series Advanced UC Strongly recommended: VMware VSP, VTSP, VCP If deploying SAN option, also the UCS B-series certifications

71. Backup Slide:Cisco Advanced Services offers for UC on UCS Plan & Design Service For channel partner enablement Configuration & Performance Audit For UC, on existing UCS deployment Operation Support Planning Workshop Pre-Production Pilot Service Fixed and Custom options Accelerated Deployment Service Greenfield and Migration options Project Management For more details, see: www.cisco.com/go/unifiedcomputingservicesand www.cisco.com/en/US/products/svcs/ps2961/ps2664/serv_group_home.html

72. Backup slide:Managing UC on UCS Rapidly deploy and tailor UC services with Familiar, Efficient, Scalable Management Cisco UC Management Suite VMware vCenter Cisco UCS Manager Cisco Integrated Management Controller MC *

74. 4 Virtual Machines, each running 1 instance of CUCM 8.0(1)SU15x UCS 5108 Chassis Each chassis has 8x UCS B200 M1 Blade Servers Each with UCS 2100 Fabric Extender and 2 FEX ports Each blade server runs 1 copy of VMware ESXi 4.0 P M1 T1 2a 3a 3a 3a 3a 4b 4b 4b 4b 3b 3b 1b 1b

75. Backup Slide:3rd-party Server Support “Software-only” alternatives for MCS 7800 VMware on 3rd-party Servers Already supported for Cisco Unity Already supported for Cisco Unified Contact Center Enterprise Planned for Cisco Unified Communications Manager, but not yet roadmapped or committed. TBD for other UC products. IBM x3250-M2HP DL320G5p IBM x3650-M2 HP DL380G5/G6 Not adding new HP supported configurations in CY10.

76. Backup Slide:Supported Platforms in CY10 Cisco-branded MCS 7816-I4 MCS 7825-I4 MCS 7828-I4 MCS 7816/25/28-I5**Q4CY10 MCS 7835-I3 MCS 7845-I3 Cisco UCS C200M2*Cisco UCS C210M2* *Q4CY10, Not committed Cisco UCS C210M1 Cisco UCS B200M1Cisco UCS B200M2* *Q4CY10 End of Sale in CY09 Software-only Equivalent to MCS 7825, 7835 or 7845 MCS 7816-I3/H3 MCS 7825-I3/H3/H4 MCS 7828-I3/H3 MCS 7835-I2/H2/H2 V02 MCS 7845-I2/H2/H2 V02 IBM x3250-M2 IBM x3250-M3* *Q4CY10HP DL320G5p** IBM x3650-M2 HP DL380G6** **HP end of sale estimated 1HCY11 See www.cisco.com/go/swonly for supported customer-provided servers.

77. Backup Slide:Mapping of UCS offers to MCS or Single UCS B200 or C210 with co-residency 2 to 4 MCS 7835/45 Single UCS C200 with co-residency 2 to 4 MCS 7816/25/28 MCS 7800 UCS 7800