This survey was distributed to employees of various German consulting firms via XING messaging and email. The survey asked respondents questions about their companies' business models, revenue drivers, competition evaluation, new customer acquisition difficulties, marketing approaches, awareness of social media, current social media usage, and search engine optimization practices. The survey aimed to understand how consulting firms can leverage social networks and search engines to support their marketing and PR activities.

1. PR & Marketing to Social Web Walid Farag http://infotech.webhop.net Survey Results

3. Your business model is mainly based on

4. Which segments drive most of your revenue?

5. How do you evaluate the competition on existing customers

6. How do you estimate the difficulty of winning new customers?

7. Customers follow a procurement process before placing an order

9. Customers who hire a consultant in a Time & Material project

10. How do you classically market your portfolio / solutions / competence

11. Your classical PR & marketing activities lead to more brand awareness

12. Your sales account managers are able to transfer the messageto new customers

13. Are you aware that social networks / media might support PR & marketing activities

14. Do you use social networks / media in your PR & marketing activities

15. Do yo think the following is worth PR & marketing online?

16. Your PR & marketing to social media lead to more brand awareness

17. Do you consider SEO to gain high ranking in search engines?

18. Do you advertise in search engines to market your services?

19. Thank You Walid Farag http://infotech.webhop.net