Using Social Media Technologies for Professional Networking
1. Using Social Media for Professional Networking Shaundra Walker Head of Reference Hunt Memorial Library, Fort Valley State University Georgia Council of Media Organizations Conference October 8, 2009 Columbus, GA
2. Overview Growth of Social Networking Personal Branding Leveraging the Power of Social Media for Professional Networking LinkedIn Facebook VisualCV My Personal Experience Questions, Comments, Discussion
3. Social Networking: Not Just for Kids One third (35%) of American adults over 35 have a profile on a social networking web site Four times as many as three years ago 51% of social network users have two or more online profiles (Facebook, LinkedIn, etc.) 19% have multiple profiles to separate personal and professional -Lenhart, Amanda. “Adults and Social Networking Sites”. Pew Internet and American Life Project
4. Why Social Media for Professional Networking? Affordability Ease of access Low learning curve Networks as aggregator
5. Concerns About Using Social Media Privacy Unsolicited and unwelcome “friends” Maintaining a Professional Image
6. Your Personal Brand The process by which we market ourselves to others You have a personal brand, whether your actively involved in shaping it our not Your online brand is an extension of your personal brand: Email address Web Search results Social network identities
17. Leveraging the Power of LinkedIn Connect with colleagues Co-Workers Professional Committee Members Share information about projects and activities Expand your network Research Companies and Individuals See who you know in common Get Introduced Make Connections
18. Tips & Tricks Create at least a basic listing Include a summary – “Online Elevator Speech” Connect with Facebook “Professional” friends Join Groups Professional Associations Alumni Groups Link Out and Feed In VisualCV Blog Library or Faculty Web Site Twitter Add profile link to email signature
19. Facebook Largest of the social networks 175 million users and growing >30 – fastest growing group Connects users around common interests
20. Leveraging the Power of Facebook Use to locate and follow-up with professional friends Share and receive information of value Stay in touch with geographically dispersed colleagues Identify and build on personal and professional interests
21. Tips & Tricks Use Friend Lists Use Privacy Settings Turn off Public Profile Check Applications’ Access Share Useful Information Include links to: LinkedIn Profile VisualCV Blog, faculty/staff web page, library web site, twitter
24. VisualCV Personal brand management Real-time CV Link to: Presentations Web Sites Rich Media Library Tutorials Letters of Recommendation “LinkedIn in HD”
25. Uses Online Resume Job Searching Professional Networking Company Research
26. Leveraging the Power of VisualCV Create different cv’s for different purposes Emphasize skills and proficiencies Share on other social networks Add link to your email signature Review statistics
27. Tips and Tricks Update frequently Presentations Accomplishments Enrich Links to web sites, library guides Rich media (flash simulations) tutorials Photos Video
28. Taking It a Step Further Google yourself Keep profiles fresh – review and update frequently Create once – publish everywhere (blog/feed) Consume and share
29. My Personal Experience Staying in-touch with colleagues Staying connected with the profession