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Leveraging Social Media for
     Online Marketing


        Tom Walls, Owner
          Lunacy Media


          www.lunac.net
Who Uses Social Media?

 The top 25 social media networks
   delivered over 155 million unique
   visitors in February 2008 with 70%
   coming from MySpace, Facebook and
   Classmates.com.

 Add in YouTube and Flickr and you get another
   60 million totaling an estimated 215 million
   humans viewing social media monthly!!!


                   www.lunac.net
Marketing’s New Paradigm

Traditional Online Marketing:
   Central focus is your website information
   Attract consumers to your website paid or organic


Social Media Marketing:
   Central focus is the message
   Syndicate your message to the social networks
   Trusted Network of Friends/Colleagues talking about you




                       www.lunac.net
Leveraging Social Media Optimization for Online Marketing
Leveraging Social Media Optimization for Online Marketing
Leveraging Social Media Optimization for Online Marketing
Leveraging Social Media Optimization for Online Marketing
Leveraging Social Media Optimization for Online Marketing
Leveraging Social Media Optimization for Online Marketing

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Leveraging Social Media Optimization for Online Marketing

  • 1. Leveraging Social Media for Online Marketing Tom Walls, Owner Lunacy Media www.lunac.net
  • 2. Who Uses Social Media? The top 25 social media networks delivered over 155 million unique visitors in February 2008 with 70% coming from MySpace, Facebook and Classmates.com. Add in YouTube and Flickr and you get another 60 million totaling an estimated 215 million humans viewing social media monthly!!! www.lunac.net
  • 3. Marketing’s New Paradigm Traditional Online Marketing: Central focus is your website information Attract consumers to your website paid or organic Social Media Marketing: Central focus is the message Syndicate your message to the social networks Trusted Network of Friends/Colleagues talking about you www.lunac.net