Kona Interactive's standard Mobile Marketing 101 presentation.

1. Mobile Marketing

2. About Us
Founded in 2005 in Overland Park, KS
Incorporated in early 2006
ApTxt original product offering
Member - Mobile Marketing Association

3. Terminology
SMS – short message service
MMS – multimedia message service
Standard SMS – no additional fees associated
Premium SMS – additional fees billed to wireless account
WAP – wireless access protocol (“mobile web”)
Mobile App – downloaded “rich” client (“Citi Mobile”)
Opt-In / Opt-Out - permission based marketing
DRM – digital rights management (Ringtones)
Mobile – simple the mobile phone number
BlueTooth – wireless personal network communication

4. Mobile Universe -
Worldwide
Over 3 Billion Worldwide Subscribers
Projected 3.9+ billion wireless
subscribers by 2010 - 50% of the world's
population( Bauer 2005)
Today over 350 Billion text messages
sent every month

5. Mobile Universe –
US Today
Over 260 Million US Subscribers
Over 15 billion text messages A MONTH in
the US (est. 30% are commercial)
Mobile phone penetration is at 75% of the
US population

6. Mobile Channel
Opportunity
Mobile phones offer a reach never seen before
by any other medium
More people have mobile phones than landline
phones
Mobile phone penetration is greater than cable
TV, home internet access, and Home
Computers
89% of Major Brands Planning to Market via
Mobile Phones by 2008

7. Kona Engine
Compliant with all MMA Standards
Web based Suite & API
Mobile Development Team Available
Rapid Mobile Campaign Deployments
Hosted on Tier-I Data Center
Integrated with all US & European Wireless Carrier
Partnership with Asian & Australian provider
Dedicated US Short Code

8. Kona Offerings
Kona Suite
Standard and Premium Solutions
Online Management Tool
Text to Vote Campaigns
Sweepstake & Poll Campaigns
Alert & Notification Campaigns
Kona Express – easy to use broadcast message tool
Kona Solutions Group
Strategic Planning
Mobile Development (SMS, WAP, Mobile App, BlueTooth)
Mobile Content Delivery (Ringtones, Wallpaper, Video, etc)

9. Casting the
Biggest Net!!!!
SMS WAP Application Voice
Mobile Phones Download Req.
Capable of
97% 60% ↑ 100%
(low)
Mobile #
YES NO Custom YES
Ease of Use Variable Variable
YES YES
Interoperability WAP Limited SMS Custom
with other
No
Voice Application
mobile Application
functions
COST $ $$ $$$ $

10. Summary of the
“Big Net” Story
Track Customers via Mobile
Integrated: voice, WAP and Applications
Leverage Online and Offline Marketing
Connect anytime and anywhere
Scales with any Campaign
“Start the Conversation” Today

11. How to use Mobile Marketing?
Integrate into: Interact via:
• Marketing Programs • Voting / Polling
• Branding Programs • Alerts / Notification
• CRM Systems • Mobile Coupons
• Promotions • Promotions
• Research • Branded Products
• Print & Broadcast Media • Premium SMS Services
• Event Marketing • Mobile TV

12. UPAC
Notify
Campaign: Account Notifications
Client: UPAC (Lenexa, KS)
Provide loan holders with text message notifications of upcoming
payments, and past due payments. Additional features of balance and
payment due date are in development.
Target: UPAC Loan holders
Product: Notify (custom integration)
Web Signup: Integrated into UPAC Finance System
Status: Active
Results: Positive

13. Toyota RAV4
Sweepstakes/Poll
Campaign: Toyota RAV4
Client: CMPG USA / Toyota
Toyota promoting newly designed RAV4 to limited markets via in store
info Kiosk. Utilize mobile sweepstakes and poll to generate interest in
learning more about the RAV4 new features.
iPhone awarded per location on weekly basis via Kona automated
sweepstakes service.
Target: Asian youth – 16 to 24 year olds
Product: Poll & Sweepstake
Audience: Limited Promotional Campaign (10 Cities)
Keywords: Location Tracking by Keyword
Status: Active
Results: High Response Rates

14. KidzAid (non-profit)
(non-
Text to Vote
Campaign: KidzAid Battle of the Bands
Client: KidzAid
Provide interactive way for audience to vote for their favorite battle
during annual battle of the high school band. Provides future marketing
opportunities to audience for future fundraising events.
Target: Youth (11-21)
Product: Text to Vote (no voting caps)
Audience: Amphitheatre 700 in Attendance
Keywords: Keyword per Band for simple voting
Status: Completed
Results: 384 Voted, 80% voted more than once
www.konainteractive.com/kidzaid.aspx

15. Demo
Text KONA to 31622
Mobile Web - wap.aptxt.com

16. Thank You
Kona Interactive
Tom Walls – President
(913) 239-0750 x111
twalls@konainteractive.com