This presentation was given on November 8, 2010 at the Cool Social Media Gravity Summit by Wally Sabria, SVP/Creative Director of The Axis Agency. http://www.twitter.com/wallysabria

1. How brands + publishers
can create content of real value
Social Currency
@wallysabria

2. What makes content go
viral?

3. People need to
find it
@wallysabria

4. People need to
find it
watch it
@wallysabria

5. People need to
find it
watch it
share it @wallysabria

6. Let’s focus on
sharing

7. It has to be more than just
relevant
@wallysabria

8. It has to be valuable

9. Content is
$ocial
Currency

10. It’s the exchange that creates
the value
@wallysabria

12. Basic human needs:
Need to belong
Need to be significant
@wallysabria

13. Feed those needs!

14. What does it help say about users’
personality
sense of humor
lifestyle
culture
@wallysabria

15. Give users the opportunity of
bragging rights
@wallysabria

16. Give users the opportunity of
bragging rights
I’m smart!
I’m generous!
I’m an expert!
I’m popular!

17. @wallysabria

25. @wallysabria

26. Content can also have
negative value
@wallysabria

27. How are you going
to make your content
valuable?

28. You’re very good
looking!
Now follow me > @wallysabria