23. www.brandseye.com
Who Is Talking
ü Complaints board and Hello Peter together have
approximately 4% of the total conversation which
much higher than average
ü Negativity is still going through traditional channels
rather than – Tell Trevor.
ü Only 14% of the total conversation from Twitter
(typically we expect between 60% and 90%).
ü 338 different domains mentioned Cell C only
once. The conversation is highly fragmented and
that consumers are apathetic to the situation.
Wednesday 24 November 2010
24. www.brandseye.com
Over All Themes
ü The negativity online is an indication that the public have
developed a sense of mistrust and lack of confidence
when it comes to Cell C.
ü The use of words such as lying indicate that people have
been offended and do not appreciate the slap in the
face.
Wednesday 24 November 2010