This document discusses various thinking styles and creativity tools. It suggests that we each think differently, with some people taking more rational, logical approaches while others take more intuitive, exploratory approaches. It also discusses different creativity styles such as problem-finding versus idea-generating. The document recommends using creativity tools like brainstorming, forced relationships, metaphors, checklisting, and writing relays to generate ideas on demand and break out of traditional thinking patterns. The overall message is that creativity can be cultivated by understanding different thinking styles and using specific techniques and exercises.
4. The Whole Box
Which Paradigm for 2016?
Breaking the Box
Warming UP for Creativity
Are You Creative?
Creative Tools & Techniques
S.P.R.E.A.D.ng Creative Thinking
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5. Chapter 1
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7. What Some Corps Do…
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8. What Some Corps Do…
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9. What Some Corps Do…
% Of Profit Innovation Fairs
15% Rule Libraries
Creativity or Idea Clubs Management Support
Company Books (Dupont) Newsletters - External
Contests Posters
Creativity/Innovation Problem Solving Teams
Newsletters - Print/Electronic Rebel Groups-Unofficial
Creativity/Innovation Rooms Retreats
Groups---Oz Group Rewards & Reward Systems
Guest Speakers Seminars
Idea Meetings Support Conference Attendance
Idea Systems Training Programs
In-House Training Workshops
Break Your Crayons and Draw Outside the Lines
10. What Some Corps Do…
% Of Profit
15% Rule
Creativity or Idea Clubs
Company Books (Dupont)
Break Your Crayons and Draw Outside the Lines
11. What Some Corps Do…
Seminars
Support Conference Attendance
Training Programs
Workshops
Break Your Crayons and Draw Outside the Lines
12. What Some Corps Do…
% Of Profit Innovation Fairs
15% Rule Libraries
Creativity or Idea Clubs Management Support
Company Books (Dupont) Newsletters - External
Contests Posters
Creativity/Innovation Problem Solving Teams
Newsletters - Print/Electronic Rebel Groups-Unofficial
Creativity/Innovation Rooms Retreats
Groups---Oz Group Rewards & Reward Systems
Guest Speakers Seminars
Idea Meetings Support Conference Attendance
Idea Systems Training Programs
In-House Training Workshops
Break Your Crayons and Draw Outside the Lines
15. THINKERTOYS
ORBITING THE GIANT HAIRBALL
SIX THINKING HATS
THE ART OF INNOVATION
THE ART OF POSSIBILITY
THE CREATIVE HABIT
Broken Crayons
THE INNOVATOR'S DILEMMA
JUMPSTART YOUR BUSINESS BRAIN
THE RISE OF THE CREATIVE CLASS
WHACK ON THE SIDE OF THE HEAD
ZAG
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16. What might the
next two letters be?
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17. Connect these 9 dots w/ 4
or less straight lines…
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19. One or NO “straight lines”
A wide crayon
Pour paint on it
Spray paint on it
Squash paper up Possible
Line around world Solutions
Dip in can of paint
Cut dots out & line up
Spiral from center out
3 lines Wide paint roller/brush
Fold drawing until overlap
Write in cursive “4 straight lines”
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20. Quickest way to
Create or Innovate?
Breaking Paradigms
or simply
Re-examining
Re-stating
Re-inventing the problem.
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21. Cre8v
WAR M - U PS
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22. Cre8v
WAR M - U PS
Window Tent
Roof top Logo
Envelope Game board
4 triangles Ceiling light
Symbol for duct 4 arrow heads
Top of a pyramid Decorated box
“x” marks the spot Display shelf unit
Under side of pyramid 2 overlapping triangles
Close up view of fence …….?????????
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23. Cre8v
?
WAR M - U PS
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24. Use the Box
Break the Box
No Box
New Box
Virtual Box
?
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25. Cre8v
WAR M - U PS
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26. Cre8v
WAR M - U PS
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27. 2
3
1 4 2
1 4 3
5 6
5 6 7
7
8 8
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28. 1
8 2
3
7 4
5
6
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29. 1 2
8 3
7 4
6 5
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31. Warm-Up Exercises
To open up a group or team's
creative thinking Warm-Up Exercises
are very helpful.
The exercises help to loosen up
paradigms, mindsets, and points
of view brought to a creative thinking
session.
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32. Some goals of
Warm-Up Exercises are to
encourage people to:
a. look beyond the obvious
or known answers
(“correct” answers)
b. stretch thinking
c. breakout of establish thinking
d. look for multiple possibilities
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33. e. take on many
different perspectives
f. practice producing
a variety of potential solutions
g. to take a few risks and play
W/ ideas & possible solutions
h. get discussion going
I. raise interest level
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41. Bill Gates
Microsoft
Michael Eisner
Disney
Michael Andreessen
Netscape
Fred Smith
FedEx
Jack Welch
GE
Jeff Bezos
Amazon Richard Branson
Virgin, etc.
Michael Dell
Dell
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42. Anita Roddick Debi Fields
Body Shop Martha Stewart
Mrs Fields’ Mary Kay Ash
20/1000
Cathleen Black Irene Rosenfeld Linda Quam Ursula Burns
Hearst Frito-Lay Ovations Xerox
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43. Alvar Aalto, Finland Etienne-Louis Boullee, France Le Corbusier
Robert Adam, Scotland Donato Bramante, Italy Lucio Costa, Brazil
Steffen Ahrends Zion & Breen, United States Charles Correa, India
ALL people
Gregory Ain Marcel Breuer, United States and Germany Domenico da Cortona
Leon Battista Alberti, Italy Michiel Brinkman Keith Cottier, Australia
Galeazzo Alessi, Italy Johannes Brinkman, Netherlands Justus Dahinden
Christopher Alexander, United States Neave Brown Paeonis and Daphnis
William Van Alen Isambard Kingdom Brunel, England Howard Davis, United States
in ALL countries
Amenophis III, Egypt Filippo Brunelleschi, Italy Town and Davis
Tadao Ando, Japan Erik Bryggman, Finland Charles Davis/ EHDD, United States
John Andrews, Australia Charles Bulfinch, United States Paeonius and Demetrios
Anthemios Thornton-Latrobe-Bulfinch, United States John Dobson
Apollodorus of Damascus, Roman Shepley and Bulfinch, United States Peter Dodge/ EHDD, United States
are born with
The Architects Collaborative (TAC) Gordon Bunshaft/ SOM, United States Domitian
Arton Lord Burlington, England Adrien Dortsman
C. R. Ashbee, England Daniel Burnham, United States Balkrishna Doshi, India
Erik Gunnar Asplund, Sweden Decimus Burton, England A. E. Doyle, United States
Arup Associates United Kingdom William Butterfield, England Duany and Plater-Zyberk, United States
the capacity to be
Gae Aulenti, France Santiago Calatrava, Spain Willem Marinus Dudok, Netherlands
M. H. Baillie-Scott Callicrates Bijvoet and Duiker
Luis Barragan, Mexico Ictinus and Callicrates with Phidias, Greece Contamin and Dutert
Sir Charles Barry, England Arnolfo di Cambio Charles and Ray Eames, United States
William Henry Barlow Cambridge Seven Associates Karl Ehn
Falke Barmou Felix Candela, Mexico Gustave Eiffel, France
Edward Larabee Barnes, United States Cola da Caprarola L. A. Boileau and Gustave Eiffel, France
Geoffrey Bawa Douglas Cardinal, Canada Peter Eisenman, United States
Gunter Behnisch, Germany Giancarlo de Carlo, Italy Sedad Eldem, Turkey
Peter Behrens, Germany Carrere and Hastings Craig Ellwood, United States
Belgiojoso, Peressutti and Rogers Richard Castle Carl Ludvig Engel
Pietro Belluschi, United States Severus and Celer Kobori Enshu
Henrik Petrus Berlage, Netherlands William Chambers Arthur C. Erickson, Canada
Giovanni Lorenzo Bernini, Italy G. P. Chedanne, France Johann Fisher von Erlach
Dominikus Böhm, Germany Serge Chermayeff Joseph Esherick, Esherick Homsey
L. A. Boileau, France Mario J. Ciampi Ralph Erskine, England, UK,
Francesco Borromini, Italy Henry Ciriani, France Joseph Esherick, United States
Mario Botta, Switzerland Henry N. Cobb, United States Aldo van Eyck, Netherlands
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45. Adaptable Independent
Curious Ingenious
Divergent thinker Learning, always
Energetic Non-conforming
Fantasize, able to Not motivated by money
Flexible thinker Observant, highly
Fluent Open-ended
Future oriented Original - uniqueness
Humor Passionate about their work
Idealistic Perceive world differently
Imaginative Question asker
Break Your Crayons and Draw Outside the Lines
46. Adaptable Independent
Curious Ingenious
Divergent thinker Learning, always
Energetic Non-conforming
Fantasize, able to Not motivated by money
Flexible thinker Observant, highly
Fluent Open-ended
Future oriented Original - uniqueness
Humor Passionate about their work
Idealistic Perceive world differently
Imaginative Question asker
Break Your Crayons and Draw Outside the Lines
47. Adaptable Independent
Curious Ingenious
Divergent thinker Learning, always
Energetic Non-conforming
Fantasize, able to Not motivated by money
Flexible thinker Observant, highly
Fluent Open-ended
Future oriented Original - uniqueness
Humor Passionate about their work
Idealistic Perceive world differently
Imaginative Question asker
Break Your Crayons and Draw Outside the Lines
48. How Can You Help
Others to be
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49. Fluency
Flexibility
Elaboration
Originality
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50. Chapter 3
We Each Think
Differently!
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51. Cre8ng
Styles
™
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52. Break Your Your CrayonsDrawDraw Outside the Lines
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53. Think
Learn
Communicate
Solve Problems
CREATE!
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54. - process information, knowledge
- take in, use info/knowledge
- share info/knowledge
- apply info/knowledge
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55. Solo Solo/Team
Convergently Divergent
Divergent
Organizationally Divergent
Convergent Family
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56. Rational, Intuitive,
Logical, Exploratory,
Analytical, Unknown,
Individual Fanciful
Systematic, Fun,
equations, Harmonious,
Step-by-step,
Proven Answers Involving all,
Family/Team
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58. your cre8ng style
Innovation- Imagination-
Problem-Finding Idea-Generating
Self ii Self
i i ii
M
Dd nnn
n nn
Recovery- Discovery-
Implementing Idea Sensing
Self Self
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59. Idea Grid Excursions
Attribute Listing Forced Relationships
TRIZ Metaphors
S.C.A.M.P.E.R. Writing Relay
Checklisting Group Excursions
Brain Writing Guided Imagery
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60. “ We all create
Q
UOTE
Our own
box shapes.”
Barriers, Containers, Limiters, etc.
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65. Alphabetizing
A H N U
B I O V
C J P W
D K Q X
E L R Y
F M S Z =
G T
Divergent Thinking Tool
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66. S.C.A.M.P.E.R. CHECKLISTING
S. = substitute
S.C.A.M.P.E.R. is a form of CHECKLIST. A CHECKLLIST is
a prepared list of words, verbs, questions that you can use that can
spark new ideas, change your thinking or your point of view or
even you mood and the direction your thinking at the moment and
C. = combine
take you into many directions.
S.C.A.M.P.E.R. was created by Bob Eberle, teacher/educational A. = adapt, adopt
consultant in the 1970 s to teach the concept of CHECKLISTING
to school children by using a memory device (acronym) that they
could easily remember when they needed to generate new ideas or
remember existing or past ideas. It is used as the foundation for
M. = minify, magnify
Michael Michalko’s excellent Creative Thinking Tools book…
THINKERTOYS.
P. = put to other uses
First Step
Write out the word S.C.A.M.P.E.R. vertically on a piece of paper or on a flip
chart/chalkboard or other surface that the group can see.
Second Step
E. = eliminate
R. = reverse
=
Write out what the 7 letters stand for.
Third Step
Then use each of the 7 by asking questions using these verbs to improve/change/
revise your challenge or problem to generate potential ideas and solutions.
Fourth Step
Read over the ideas you have produced and select the best
To work on to turn them into HOT SOLUTIONS to use.
Divergent Thinking Tool
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67. Forced Sample
A traditional example or warm-up for doing this consists of…
Relationships
1st. Ask the person or group to write everything they know about a
canary (or a bird in their country.
2nd. Ask the person or group to write everything they know about
This is an idea generating technique that appears in many books about
the chair they are sitting in.
creative thinking and creative thinking or innovation tools.
3rd. Then I ask them to combine (FORCE FIT or make a
First Step
FORCED Relationship) one item from the canary list with
choose something totally unrelated to the problem or challenge
The chair’s list with the goal to improve, change, correct the chair
You or your group are working on.
design or to generate ideas for designing the ultimate chair.
Second Step
List everything you or your group know about it.
(Who? What? When? Where? Why? How?…
physical, visual, tactile,…all senses, good and bad)
Third Step
+
=
List everything you or your group know about your problem or challenge.
(WWWWWH…and using all the senses)
Fourth Step
Take items/details/aspects from the first list and FORCE FIT them to
features Or details from the second list. Your goal is to see if the features
from The randomly chosen, unrelated thing/animal sparks ideas for
improving, Changing, correcting features of the problem.
Feathers-Soft + chair is hard = make seat soft
Yellow + chair is ship gray = add color
Divergent Thinking Tool
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68. Sample
Ideas
Idea Grids
1. 2. 3. 4. 5.
First Step
Idea 1.
With this Cre8ng Tool we first generate 12 to 24 ideas
through Brainstorming or any other technique.
2.
Second Step
Then draw a grid made up of as many vertical and
horizontal
3.
Cells as you have ideas.
4.
Third Step
Combine the ideas on the vertical side of the grid With
the ideas on the horizontal side one by one and write them
5.
into the separate boxes where the two ideas meet.. 6
ideas can
Then produce 36 ideas, 12 can produce 24, 100 - 10,000
Fourth Step
Read over the ideas you have produced and select the best
Idea
2
+
Idea
4
=
To work on to turn them into HOT SOLUTIONS to use.
Vertical 2 = make the chair out of wood
Horizontal 4 = make the color changeable
Ideas might be….cover, removable film or skin
Divergent Thinking Tool
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69. Variables of story
Idea or Morphological
Grids
This is a logical/left-brain convergent tool that can be used to generate
1.
large numbers of ideas. 6 columns of 10 examples of each variable can
produce 1,000,000 possible combinations.
2.
First Step
Generate list of variables of problem or story
3.
Second Step
4.
Generate lists for each of the variables: i.e.: heroes: cowboy,
Rancher, sheriff, shopkeeper, teacher, minister.
5.
Third Step
Number each list for each variable 1 to 2 to 3 to …...
Fourth Step
Randomly pick one number for each variable column from 1 to ?
Sample
Fifth Step
Then write a story using one from each of the columns
Divergent Thinking Tool
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70. Value Grids
Sample
Values
1. 2. 3. 4. 5.
This is a logical/left-brain convergent tool that can be used to
select ideas to turn into solutions
Idea A.
First Step
Generate ideas
B.
Second Step
Select a workable number of ideas you or the group like
C.
Third Step
Generate a list of values that final solution can be evaluated
D.
with.
E.
Fourth Step
Examine each idea one by one for each value.
Or
Examine each value one by one comparing the chairs.
Idea
B
+
Value
=
4
Fifth Step
If one idea ends up better from the analysis than one that you
or the group have a strong feeling for then go back and
Idea B
= make the chair out of wood
re-evaluate the weak areas and strengthen or change them.
Value 4
= better aesthetics
Convergent Thinking Tool
Wood would make it easier to tool, the grain will
Give a natural beauty to the chair
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71. PCP-Pluses/Concerns/
Potentials
Sample
Idea 1
Pluses/Concerns/Potentials a convergent thinking tool used for
Make the chair out of XXX plastic
analyzing a list or group of ideas that have been generated by an
individual or a group.
and apply electrical lighting to it.
First Step
Pluses -
Narrow down the number of ideas to a comfortable
Plastic will be cheaper
number (3 to 6)
Lighting will make it more useable
The plastic will provide more color
Second Step
Then one by one write out 3 lists of thoughts about each idea.
options
a. Pluses of the ideas
b. Concerns
Concerns -
c. Potentials
We have no experience with plastic
Electrical wiring will add cost
Third Step
Then compare the results.
Fourth Step
It may be too easily tipped over
Potentials -
=
If one idea falls behind the others yet the group seems more Could lead to a product that could be
excited about it or committed to it, then go over each of the sold anywhere in the world.
concerns and think of ways to eliminate or strength them with that Could expand our technical capacities
idea.
Could open up new markets for our
other products.
Convergent Thinking Tool
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72. Sample
Hits & Misses
Hits & Misses is a convergent thinking tool used for quickly
choosing ideas from several that have been generated.
First Step
Generate many ideas….24, 48, 144…..on Post-It notes or slips of
paper or index cards or simply write them on a surface where
everyone can see them easily.
Second Step
Tell the group to go up and scan the total group of ideas and mark
which ones their “gut” tells them is a hit. No discussion. Just
simply read and react.
Or
Tell the group to go up and move the ideas they think are HITS to Hits
Unsure?
Misses
an area labeled HITS and the MISSES to another area labeled thus.
Leave the “NOT SURE” ones where they are.
Third Step
Then discuss, organize by popularity, group, cluster the ideas by
categories.
Fourth Step
Select the one or more that can be used at the same time or the
ones that can be combined into a single idea
Convergent Thinking Tool
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88. Contact information
Robert Alan Black, Ph.D., CSP
Cre8ng People, Places & Possibilities
P. O. Box 5805
Athens, Georgia 30604
alan@cre8ng.com
http://www.cre8ng.com
Break Your Crayons and Draw Outside the Lines