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Seabnure Style Restaurant Report
1. A report of restaurant
Seabnure Style K& M Restaurant
Submitted to
Aj.Somsak Sangpao
Presented by
Ms.Radtiyakorn Kampong ID. 11
Ms.Wanida Phoothongkan ID.19
Bachelor of Arts,
Program in Tourism Industry
This report is part of ITI 3211 subject
International College,
Suan Sunandha Rajabhat University
2. 2
Introduction
The introduction is going to include all the general information of a restaurant as content
followings:
1.Name : Seabnure Style K& M
Description:
Seab is Isan word which means delicious
Nure is also Isan word which means the balance of all tastes within food so,
Seabnure doesn't mean only delicious but it's very delicious with the balance
tastes
Style K & M means the taste is the style of the owners of this restaurant, K =
Kun and M = Mod
2. Logo :
Description:
1) The traditional Thai-style roof above the mortar indicates the style of this
restaurant which means that our restaurant will be Thai style building with style of
roof that indicates on logo. Moreover, the roof will identify about Thai identity
and the nationality of restaurant’s owners as well.
3. 3
2) Mortar and pestle under the traditional Thai- style roof indicates the equipments
for making Som Tum and mortar and pestle also indicates that our main dish will
be kind of Som Tum.
3) Dok Lun Tom (ดอกลนทม) in Thai or Frangipani, Plumeria, Templetree is a kind
ั่
of flower that indicates Isan people very well because it’s a kind of flower that
grow up very easy in many different types of soils and it’s a very strong flower as
Isan people that has a very easy way of life and they have a lot of patience to work
and spend their life in the arid areas which is Isan therefore, Isan people have to
spend their effort in order to get food in many way as much as they can.
4) Green color indicates vegetables that served with food in our restaurant and it also
indicates the rich or abundance of Isan people’s kindness.
5) Red-brown color indicates the color of chilly which seem like the main ingredient
for cooking Isan food because Isan people love spicy taste.
3. Symbol color: Green indicates vegetables and Red-brown indicates chilly.
4. Slogan: Seabnure, the most authentic taste of healthy Isan Food.
Indicating about the authentic taste of our menu that we serve to the customers and all
of our menu will be healthy food because the main our ingredient is vegetable and Thai
herb therefore, our customers will get the healthy Isan food at the restaurant.
5. Establishment: We established Seabnure Style K & M restaurant since
2009 –current year from co-operating of the 2 owners. The restaurant is established by
the idea of healthy Isan Food of Miss Kun and Miss Mod. They are close friends
who have a mission to serve good food with its quality and also sell in reasonable
price for their customers.
6. Owners’ information :
Miss Radtiyakorn Khampong and
her nickname is Kun.
She graduated from ISCAHM International School for
Culinary Arts and Hotel Management in Philippines. She
is holding the Diploma in Culinary Arts and Kitchen
Management with Australian Certificate III in Culinary
Arts right now. She is a co-owner of the restaurant and
also manager of kitchen of the restaurant.
4. 4
Her duties are to take care of all stuff within the kitchen such as taking care of all ingredients
of food, the cleanliness and the quality of food, cooking methodology, produce some new
menu, contact all suppliers relate to all ingredients and all stuff that need to be used inside the
kitchen and she also shares duty with her co-owner in order to take care of the style and the
atmosphere of the restaurant.
Miss Wanida Phoothongkan and
her nickname is Mod.
She graduated from Assumption international
university in Thailand. She is holding a bachelor degree of
business administration right now. She is a co-owner of the
restaurant with Miss Kun and also a manager of the
financial of the restaurant. Her duties are to take care with
all financial and account stuff. She takes care of the budget,
income, expenses, profit and also the loss of the restaurant.
She manages every stuff that relates to money and trains
the staff of the restaurant and commits them to follow the
policy of the restaurant. Moreover, manage about the
atmosphere and style of the restaurant with Miss Kun as
well.
7. Target customer: Our target customer is Isan food lovers which can be both
Thai people and foreigners who love the authentic taste of Isan food and also for
whom enjoy having healthy food menu. Therefore, our target customers will find their
answer at our restaurant because we completely believe that our restaurant can offer
what our target market need or want. Moreover, we also care about the first
impression and satisfaction of our customers which can get by the delicious and
authentic taste of our food, the atmosphere of our restaurant which include the
decoration and style of the restaurant, the hospitality of our staff who is willing to
provide you a warm service and they all have a service-mind.
8. Style: The style of our restaurant is a traditional Thai building which is surrounded
by the nature because we decorated our restaurant by many kinds of trees and flowers
and some statues that give you a feeling of Isan land and also we provide both areas
for dining which is inside and outside area of dining areas.
5. 5
In front of the restaurant
The theme of our restaurant is Som Tom with Grilled Chicken which is the
most famous menu of Isan land and it’s also a popular menu of the restaurant. You
also see our main sponsor on the label of the restaurant which is popular drinking
“Coke”.
Atmosphere outside the restaurant
The Atmosphere of the night time
6. 6
We provide the outside area of the restaurant for some people who like to get the
atmosphere outside and for someone who enjoy smoking.
The atmosphere inside the restaurant : We also decorate with some Isan stuff that
indicate the identity of Isan.
7. 7
Kitchen area
9. Capacity : Our restaurant can contain the customers around 200 people because
we provide 50 tables for our customers and each table provide 4 seats.
10. Investment (Medium size-restaurant with full service) : We divided our
investments into 3 types of costs as the following costs :
Capital Costs:
1. Land cost is 500,000 THB because we bought the prime location in Sukhumvit
area so; we had to spend a lot of money on our land.
2. Building cost is 300,000 THB because we decorated our restaurant by using the
strong and high quality wood in order to get the traditional Thai style building.
3. Furniture cost is 100,000 THB because we spent our money to get some Isan-style
furniture.
4. Equipment cost is 150,000 THB because we spend our money on the quality and
the standard of our equipment.
5. Property tax and insurance costs are 100,000 THB.
Cost of Sales:
1. Food cost is 300,000 THB because we bought the materials and ingredients to
cook from the local market in order to reduce our food cost.
2. Beverage cost is 100,000 THB because we bought only the local drinking which
is produced in Thailand therefore our beverage cost is not very high cost.
8. 8
Variable costs:
1. Uniform cost is 50,000 THB because we take the uniform from Isan area which is not
pretty high cost in the dining areas and we use white standard uniform in the kitchen
area as many restaurants dress.
2. Laundry cost is 20,000 THB.
3. Utensil cost is 100,000 THB.
4. Supplier cost such as lighting, electricity, internet register, water and gas is
150,000 THB.
5. Cleaning supplies cost is 50,000 THB.
6. Administration and menu costs are 100,000 THB.
7. Repairing & Maintenance costs are 50,000 THB.
Total cost of the investment is 2,070,000 THB.
11. Policies : We divided our policy into 3 aspects as the following aspects :
1. For making profit
Increasing sales by selling more food and suggesting more menu, selling at
higher price but with high quality and good taste of food, selling our food to
more customers, promoting our restaurant and building the recognize of the
restaurant to the public eyes.
Reducing costs by controlling wastes, using fully utilize resources, reducing
breakage, trying to control another cost as much as we can.
2. For our staff
Dressing policies: To maintain our image as an exceptional, high quality
restaurant we need to dress the part. Following are detailed descriptions of
dress for both the dining room and kitchen positions. If you have any
questions regarding our dress policies please ask the (the manager of the
kitchen and the owners of the restarant)
Dining and Kitchen Area Dress Policies
Shoes - Black shoes only with non-slip soles that permit walking safely on
wet or greasy floors. Shoes must be clean. Socks must be dark, preferably
black.
Pants & Belts (For men) - Pants must be long enough to touch the top of the
shoe. Solid color brown belts must be worn with pants that have belt loops.
Skirt (For women) – Skirt must be long Traditional Isan skirt. It must be is
good condition and clean.
Shirts (For men and women) – Traditional Isan Shirt or Sue Mor Hom
(เส้ื อม่อฮ่อม) Shirts must be in good condition, not soiled or stained.
9. 9
Appearance - Clean and well groomed hair. Hair pulled back off the
shoulder. Well groomed hands, fingernails and fingernail polish. Facial hair
should be neat and well trimmed.
Accessories - No excessive cologne, perfume, make-up or jewelry.
No earrings longer than 1 inch. No hat or unauthorized buttons can be worn.
An employee involved in any of the following conduct may result in
disciplinary action up to and including immediate termination without a
written warning.
1. Clocking another employee “in” or “out” on the Restaurant timekeeping
system or having another employee clock you either “in” or “out.”
2. Leaving your job before the scheduled time without the permission of the
Manager on duty.
3. Arrest or conviction of a felony offense.
4. Use of foul or abusive language.
5. Disorderly or indecent conduct.
6. Gambling on Restaurant property.
7. Theft of customer, employee or Restaurant property including items found
on Restaurant premises.
8. Theft, dishonesty or mishandling of Restaurant funds. Failure to follow
cash, guest check or credit card processing procedures.
9. Refusal to follow instructions.
Tip policy : All tips that restaurant staff get from the customers must be keep
in the tipping box only.
3. For customers
The customers can’t take any pets to the restaurant.
If you would like to smoke we provide the smoking areas for you.
If you have some problems with your food such as there is some strange stuff
in your food then we are willing to provide you another dish but if you don’t
like the taste of our food then we can’t give you a new dish.
You can give a tip to the restaurant staff as much as you desire to give them.
If the restaurant staff does something very rude or say something very rude
please contact the manager of the restaurant immediately.
If the restaurant staff serve food to you too late please contact the manager of
the restaurant immediately.
10. 10
12.Mission: We aim to serve health Isan Food with high quality and reasonable price
to all of customers. We are willing to provide the tasty food with good services from
our staff in order to meet your satisfaction. Therefore, our restaurant will provide you
the good taste of food, the health food and good price of all menus. When you are
dining at our restaurant we would like to make you feel like you are at home.
13.Location: Seabnure Style K & M restaurant nearby Thonglor BTS Station
19 Sukhumvit 55, Sukhumvit Road, Prakanong, Bangkok 10110 Thailand
13. Map :
14.Contact information:
Email address : seabnure_stylekm@gmail.com
Telephone number : 02- 74592067
Mobile-number : 086-2429007
16. Opening hour: Open daily from 10.00 a.m. – 11.00 p.m.
11. 11
What will you get in our restaurant?
1. Facilities and services :
Parking Areas
Kids zone
Traditional Isan Music and Songs
Free drinking water
Clean toilet for men, women and disability
Internet zone which provides you free Wi-Fi
Calling zone which provide the public telephone for you here
Take away services
Offering special request party such as Birthday party, congratulations on
education, etc.
2. The atmosphere: You will get the feeling of real Isan since you entry to our
restaurant because of our decoration and the way that we build your feeling by
dressing, songs and music and furniture.
3. Offering menu
Tum menu (Traditional Isan and Thai Salad)
1. Som Tum Isan or Papaya Salad with preserved fish 35 THB
2. Som Tum Pho or Papaya Salad with preserved crab 40 THB
3. Som Tum Pho Pha Lah or Papaya Salad with preserved crab and fish 40 THB
4. Tum Sua or Papaya Salad with rice noodle 40 THB
5. Som Tum Pha Lah Hoi Dong or Papaya Salad 50 THB
with preserved fish and cockle
6. Som Tum Hoi Dong or Papaya Salad with preserved cockle 45 THB
7. Som Tum Thai or Papaya Salad with sour and sweet taste 40 THB
8. Som Tum Thai Sai Pho or Papaya Salad with sour and sweet 45 THB
taste with preserved crab
9. Som Tum Thai Khai Khem or Papaya Salad with sour and sweet 50 THB
taste with salty egg
10. Som Tum Ta-Lei or Papaya Salad with Fresh crab and prawn 60 THB
11. Tum Pholamai or Fruit Salad 50 THB
12. Som Tum Carrot or Carrot Salad 40 THB
12. 12
13. Som Tum Mango or Mango Salad 35 THB
14. Som Tum Corn or Corn Salad 40 THB
Photos of each menu
1.
2.
3.
17. 17
Grilled and fried menu
1. Sai- On Yang or grilled small intestine of pig with spicy sauce 50 THB
2. Kho Moo Yang or grilled pork shoulder with spicy sauce 50 THB
3. Neu Yang or Grilled beef with spicy sauce 60 THB
4. Moo Yang or grilled pork with spicy sauce 50 THB
5. Moo Yang Tra Khai or grilled fermented pork 50 THB
(ferment by using lemon grass)
6. Moo Yang Pik Tai Dam or grilled fermented pork 50 THB
(ferment by using black peppers)
7. Kai Yang or grilled chicken with spicy sauce 50 THB
8. Pha Dook Yang or grilled walking catfish 50 THB
9. Kai Tod or Fried chicken 50 THB
10. Nue Dad Diew Tod or Fried marinated beef 60 THB
11. Moo Dad Diwn Tod or Fried marinated pork 50 THB
12. See Khong Moo Tod or Fried pork spareribs 55 THB
Photos of each menu
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2.
21. 21
Photos of each menu
12.
Larb Menu (Traditional Isan Salad with spices)
1. Larb Moo or Spicy minced pork salad 50 THB
2. Larb Phed or Spicy minced duck salad 50 THB
3. Larb Kai Yang or Spicy minced grilled chicken salad 50 THB
4. Larb Pha Dook or Spicy minced grilled walking catfish salad 50 THB
5. Larb Nue or Spicy minced grilled beef salad 60 THB
6. Nam Tok Moo or Sliced grilled pork salad 50 THB
7. Nam Tok Nue or Sliced grilled pork salad 60 THB
8. Tub Wan Moo or Sliced grilled pig liver salad 50 THB
9. Tub Wan Nue or Sliced grilled cow liver salad 60 THB
10. Soup Nor Mai or Spicy shredded bamboo-shoot salad 40 THB
11. Larb Wun Sen or Spicy minced pork with cellophane noodle 50 THB
12. Lrab Pha Muek or Spicy sliced squid salad 70 THB
26. 26
Yum menu (Spicy salad menu in Traditional Isan Way)
1.Yum Moo Yang or Sliced grilled pork spicy salad 50 THB
2. Yum Wun Sen or Cellophane noodle with minced pork spicy salad 50 THB
3. Yum Moo Yor or Sliced Vietnamese sausage spicy salad 50 THB
4. Yum Nue Yang or Sliced grilled beef spicy salad 60 THB
5. Yum Pha Muek or Sliced soft-boiled squid spicy salad 70 THB
6. Yum Ta- Lei Ruam Mit or Sliced squid with prawn spicy salad 90 THB
Photos of each menu
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2.
28. 28
Photos of each menu
6.
Tom menu (Boiled menu)
1.Tom Yum Kung or Prawn and lemon grass boiled with mushroom 120 THB
2.Tom Seab Moo or Pork, lemon grass, galanga, Bergamot leaves 100 THB
boiled with lime juice
3. Tom Seab Nue or Beef, lemon grass, galanga, Bergamot leaves 120 THB
boiled with lime juice
4. Orm Moo or Traditional Isan pork boiled with Isan Herb 100 THB
5. Orm Kai or Traditional Isan chicken boiled with Isan Herb 100 THB
6. Orm Nue or Traditional Isan beef boiled with Isan Herb 120 THB
31. 31
Rice menu
1. Steamed rice 15 THB
2. Steamed Sticky rice or Gluten 15 THB
Dessert menu (Traditional Thai desserts)
1. Ruam Mit Sweet or Iced mix desserts 30 THB
2. Khoa Nuew Mamuang or Mango and sweet sticky rice 50 THB
3. Khoa Nuew Turian or Durian and sweet sticky rice (Seasonal dessert) 50 THB
4. Tub Tim Grob or Mock pomegeanate seeds 30 THB
5. Bua Loi Pheuk or Taro balls in coconut cream 30 THB
6. Med Kha-Noo or Mock jack fruit seeds 30 THB
7. Phoi- Thong or Gold threads making by egg 30 THB
8. Thai coconut ice cream 30 THB
Drinking menu
1.Naam-cha or tea 30 THB
2.Oh-Liang or Iced black coffee 30 THB
3. Gaa-Fae Yen or Ice coffee 40 THB
4.Naam –Ma-Praao or Coconut juice 30 THB
5. Goh-Goh or Cocoa 40 THB
6.Naam-Ma-Naao or Lemonade 30 THB
7.Chaa-Yen or Ice Tea 30 THB
8. Nom Jeud or Plain Milk 35 THB
9. Chaa-Dam-Yen or Iced Black tea 30 THB
10. Cha-Kiew or Iced Green tea 30 THB
11. Naam-Matoom or Bengal Quince Juice 30 THB
12. Naam-Trai-Kai or Lemon grass juice 30 THB
13. Coke 20 THB
14.Water 10 THB