Here is best SEO presentation prepared by WAQAS AHMED founder of LatestTutorial.com. Here is best tips for on page optimization and optimization, Best SEO tools, and Best SEO strategies. http://www.latesttutorial.com

1. WAQAS AHMED
LatestTutorial.com
Facebook.com/waqas97
Twitter: @waqasahmad97
Skype: khanwaqaspk

2. Main Topics
• What is a Search Engine?
• On Page Optimization
• Off Page Optimization
• SEO - What is NOT Recommended
• Best SEO Strategies
• Ranking factors
• Top 10 SEO Tools

3. Before Going to Do SEO
 Generate Idea.
 Do research about your idea.
 Try to find community for your idea (keyword).
 Which keyword and which country you will target.

4. What Is SEO?
 SEO = Search Engine Optimization
 Refers to the process of “optimizing” both the on-page and off-
page ranking factors in order to achieve high search engine
rankings for targeted search terms.
 Refers to the “industry” that has been created regarding using
keyword searching a means of increasing relevant traffic to a
website

5. How Do Search Engines Work?
 Spider “crawls” the web to find new documents (web pages, other documents)
typically by following hyperlinks from websites already in their database
 Search engines indexes the content (text, code) in these documents by adding it
to their databases and then periodically updates this content
 Search engines search their own databases when a user enters in a search to find
related documents (not searching web pages in real-time)
 Search engines rank the resulting documents using an algorithm (mathematical
formula) by assigning various weights and ranking factors

6. On Page Optimization
 Keyword Research (First of all search keyword with proper
details, like number of searches and competition)
 Quality Article (Write quality article to get attraction of your
visitors. Article should be of 500+ words with 2% keyword
density)
 Article Title (Should be attractive and your targeted keyword
should be in title and title should of 40-50 words)

7. On Page Optimization
 H1, H2 (Heading and sub heading will be easy for search engine
to rank your website)
 Inner Linking (Link your post with your existing articles)
 Relevant & Attractive Images ( Try to use relevant image in your
post, it will attract your visitor more)
 Meta Description (Search engine using meta description to show
your website in search engine, use description of less than 150
words)

8. On Page Optimization
 Meta Keywords (Use keyword research tools to find best keywords for
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your website, Google Keyword Planner is good to find keywords)
Long Tail Keywords (Mostly people using long phrase to search any
thing in search engine instead of keyword)
Alt Tag (Use your keyword as a alt tag in your article, it will also
useful for search engine to rank your website)
Website Design (Your website should be easy to navigate for users &
Crawler as well.
Update your website regularly.

9. Off Page Optimization
 Article Submission (Submit your website to popular Article
submission websites)
 Social Networking (Create community on social networking
sites like Facebook, Twitter, G+ and many more)
 Forum Postings (Create a forum/online discussion board of
your own and start a discussion or share topics with your
friends.
 Search Engine Submission (Submit your website to the most
popular search engines like Google, Yahoo, MSN)

10. Off Page Optimization
 Link Building (Link building is a method of getting links to
your website from other websites and internal pages in order to
drive traffic and increase search engine ranking)
 Guest Posting (Guest posting on other sites can be a great way
to increase awareness of your website as well as increase your
authority, especially when you first start building your website)
 Blog Commenting (This tends to be one of the most popular
methods that people use to increase their link backs)

11. Off Page Optimization
 Social Bookmarking (These include sites such as twitter, Digg,
and Reddit, which use bookmarking to share resources and
information)
 Classifieds Submission (Do some classifieds submissions to
advertise your products for free. Try Craigslist and other major
classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc. )
 Answer Questions (This is another best way to increase your
backlinks & traffic. Participate in major Q&A websites like
Yahoo Answers and many more.

12. SEO - What is NOT Recommended
 Flash and shockwave - spiders do not pick up these files
 Image only sites - spiders do not pick up images
 Image maps - spiders cannot read image maps.
 Frames - only one page can be titled (titling is critical in search
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rankings)
If the spider cannot read the complete page (because of the frames), it
will not be indexed properly. Some spiders may not even read a frames
web site
Misspellings, JavaScript or HTML errors (validate your code)
Copyright Material
Black-Hat SEO

13. Best SEO Strategies
 Research desirable keywords and search phrases
(WordTracker, Overture, Google AdWords)
 Identify search phrases to target (should be relevant to business/market, obtainable and
profitable)
 “Clean” and optimize a website’s HTML code for appropriate keyword density, title tag
optimization, internal linking structure, headings and subheadings, etc.
 Help in writing copy to appeal to both search engines and actual website visitors
 Study competitors (competing websites) and search engines
 Implement a quality link building campaign
 Add Quality content
 Constant monitoring of rankings for targeted search terms

14. Ranking factors
 On-Page Factors (Code & Content)
#3 - Title tags <title>
#5 - Header tags <h1>
#4 - ALT image tags
#1 - Content, Content, Content (Body text) <body>
#6 - Hyperlink text
#2 - Keyword frequency & density
 Off-Page Factors
#1 Anchor text
#2 - Link Popularity (“votes” for your site) – adds credibility

15. Top 10 SEO Tools
 Google Analytics
 Google Webmaster Tools
 Google Keyword Planner
 Small SEO Tools
 Copy Scape
 Open Site Explorer
 SEOQuake
 SEO by Yoast
 Ahrefs
 Alexa

16. Good By
Presented By: WAQAS AHMED
Website: www.latesttutorial.com
Facebook: FB/waqas97
Twitter: @waqasahmad97
Skype: khanwaqaspk
Cell # +92 344 2176465