Quick look at some of my work over the years.

1. Visual Merchandising Portfolio
Oscar Oneim

2. My career so far
I began working at Topman Westfield in September 2010 as a product
specialist. My role delved into product detail with regards to figure
analysis and product placement whilst coordinating a small team of
other product specialists. In March 2011 I was offered the role of VM
supervisor where I developed most of my VM knowledge. I gained
experience in merchandising departments as a whole, window
installations, Sale launches and mannequin styling. In August 2013 I
moved to Urban Outfitters as the menswear and home VM manager
(Oxford Circus). In terms of experience gained, I have learnt how to
merchandise gifts, textiles, lighting, media and other household related
items along with mens vintage clothing and part womenswear clothing
as well. The following slides are a brief representation of some of the
work I’ve accomplished throughout my career so far..

3. Topman – Westfield London
VM supervisor
2011-2013

4. Product Merchandising
LTD range,
Topman

5. Wall configuration
Topman LTD

6. Denim department
Topman

7. Coordinated departments using figures
and blogs for inspiration.

8. Blocked departments
merchandised and
positioned using
reports and relevant
figures, baring in mind
key sightlines to
achieve a successful
customer journey.

9. Simple tools used to help create planograms
when preparing a wall layout and selecting
where to place product for the following day.

10. Urban Outfitter, Oxford Street
(Flagship)
Mens/Home VM Manager
2013-2014

11. At Urban, we merchandise using wall configurations and table layouts using accessories to create a
clear story; in this case it is travel. Here is an example of a Grid wall feature. Note that high displays
are outfitted to inspire the customer and a vinyl player to finish the look.

12. Customer targeted merchandising
• Shoes have been
added to help create
a visible outfit.
• Socks and two
different styles of
cap have also been
added in volume, for
addon sales.
• A relevant book has
been added to the
table, to bring the
collection to life but
also helps spread the
footprint of each
department across
the store.
• A rail is added to
high light the more
detailed items.

13. Another example of a table set-up

14. Men’s vintage clothing department (wall configuration)

15. Here is an example of the department. Although the
product is sold in bulk, the same concept of
customer profiling applies so the area is
merchandised to trend keeping a strong customer
journey throughout. This wall in particular shown
below, holds our gardening related items. Although
Homeware has its own department it is also spread
throughout the store across till barriers for impulse
buying, a media area for vinyl records and a book
table located on 2 floors.
Homeware

16. Examples of fixtures used across the shop floor. The product is merchandised to style.

17. Mannequin Styling/
Creative treatments and
displays.

18. When choosing a mannequin grouping I use
inspiration from magazines and blogs to make
sure that the outfits are on trend and relevant
to the target customer. I also make sure that
competitors do not have similar styled
mannequins so that we keep it original. It is
essential that the mannequins are pristine as
they represent the variety of content within
the store but they also play a crucial role with
inspiring customers to purchase extra product.
Mannequin groupings.

20. Window installations
During my career I have launched over 40
different window installations ranging
from seasonal changes and sale launches
to theme inspired windows such as The
Queens jubilee and The Olympics.
At Topman we were known to have the
biggest window not only in the shopping
centre but out of all UK stores. This meant
that we were first choice to trial out new
concepts before it being rolled out to the
rest of the company.
At Urban Outfitters I am in charge of all
window displays related to Men’s and
homeware. As this is the flagship store the
standards need to be impeccable not only
to draw customers in but also due to
weekly visits held by buyers, area VM
managers and on occasion international
investors.