2. Globalization
For a company it means to “survive
To establish markets (both local and foreign)
The world is a large mix of nationalities and people.
3.
4. Global context
Culture Ethnocentrism
Behavioral characteristics
of a nation/ community.
Judging other groups or
countries by the cultural
standards of your group.
5. Try to Guess in which Countries the
Following Communication and Cultural
Habits Exist
What do you think of culture in which people sign
their last names first?
What is your reaction when two signatures appear at
the bottom of a bussiness letter?
Why don’t people put the month first, then the day,
rather than day first, then the month?
What is your impression of a foreign letter that is
intentionally not concise?
