With the legal market still in a state of radical evolution, these remain challenging times for lawyers in the relatively early stages of their careers. Effective use of social media can undoubtedly help lawyers not only develop a strong personal brand, but it can also be a powerful business development tool. This presentation will consider how you can produce powerful results through social platforms such as LinkedIn, Twitter and blogs without wasting your time.

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Social Media for Lawyers:
How to achieve your online goals without throwing
away chargeable hours.
Gavin Ward
Search & Social Media Marketing Manager
Moore Legal Technology Ltd
Director
YouBlawg Ltd
@GavWard
linkedin.com/in/gavward

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Discussions
• Top 5 reasons for lawyers and trainees to use social media
• Top 7 benefits of social media for your firm
• The key platforms: LinkedIn, Twitter, Google+ & Blogging
• Top 10 tips to help you avoid social media fatigue
• Social Media and The Law Society
• Questions + (More) Live Tweeting
www.moorelegaltechnology.co.uk/

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Social media advertising will top £5billion by 2016

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Some other key stats (from the US)
• 4 in 10 law firms are winning new clients through social
media
• Over 60 percent of law firms noted that they have at
least one law blog.
• Nearly 85 percent of law firms are making use of social
media tools including LinkedIn, Twitter and Facebook.

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Top 5 reasons for lawyers and trainees to
use social media
1. Become a fish: Develop your own
personal brand
2. Engage with the legal profession
3. Tick the “business development” box
4. Show responsibility and trust by getting it
right
5. Develop legal knowledge and increase
current awareness

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Top 7 benefits of social media for your firm
1. Increase awareness of your firm and services with a targeted
audience
2. Increase relevant traffic to your firm's website
3. Build word of mouth reputation
4. Increase search engine rankings for your website by virtue of
social media bookmarking
5. Keep up-to-date with relevant news
6. Develop business relationships
7. Generate new business
www.moorelegaltechnology.co.uk/

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What is Linkedin?
•LinkedIn is a fast-growing professional networking site that allows
members to create business contacts, search for jobs, and find
potential clients.
•Individuals have the ability to create their own professional profile
that can be viewed by others in their network, and also view the
profiles of their own contacts.
•Through the site, individuals can then maintain a list of known
business contacts, known as Connections.
•Individuals can join groups relevant to their field to ask questions
or contribute to relevant discussions

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What is Linkedin? Statistics:-
•More than 175 million users representing 150 industries
•Over 6 million UK professionals
•Millions of different company profiles
•Over 60% of people looking for a professional service will use
LinkedIn as their starting point
•Around 93% of job recruiters use LinkedIn to find candidates

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Tip 1: Optimise your profile

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Tip 1: Optimise your profile

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Tip 2: Join Relevant Groups

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Tip 3: Engage in Group Discussions

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Tip 4: Find Relevant Contacts

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Tip 5: Connect with relevant contacts

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Tip 6: Start Recommending

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Tip 6: Start Recommending

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Tip 7: Connect your website and twitter account(s)

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Tip 8: Select a unique URL

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Tip 9: Promote your linkedin profile to your other social networks

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Tip 10: Monitor who is viewing your profile

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What are the benefits of Linkedin?
•build your professional network
•increased visibility online
•enhanced search engine results
•increased website traffic
•scope out competition or partners
•get more clients

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Top Twitter Tips
1. Think of a good username, keyword-rich or otherwise
2. Follow and follow-back relevant twitter accounts
3. Create lists and add relevant groups of people; and/or set up
saved searches e.g. #law or #familylaw or #ukemplaw etc. Also
see other lists eg.
https://twitter.com/strathdiploma/strathdiplomalawfirms
4. Recommend people or businesses especially on Friday using
the #ff hashtag. @ffhelper can assist
5. Contribute more than you promote yourself or your firm
6. Connect by commenting and retweeting others- stay positive
7. Don‟t just rely on RSS feeds from your firm‟s website
8. Don‟t spam eg via mentions or DMs
9. Find the best time for you to tweet (see eg whentotweet.com)
10. Set up a dashboard using hootsuite.com
www.moorelegaltechnology.co.uk/

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www.youblawg.com

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www.scotslawblog.com

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www.scotslawblog.com

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www.scotslawblog.com

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Top 10 tips to help you avoid social media fatigue
1. Plan ahead
2. It‟s about quality, not quantity
3. Don‟t be confined to the Internet
4. Postpone replies where relevant
5. Schedule posts when appropriate – see Bufferapp or Hootsuite
6. Automate some activities – see Twitterfeed, Dlvr.it, Hootsuite
7. Guest blog – see YouBlawg, DeferoLaw or JDSupra
8. Invite guest bloggers
9. Outsource some activities
10. Take breaks
http://www.socialblawg.com/social-media-law/top-10-tips-to-help-lawyers-others-
avoid-social-media-fatigue
www.moorelegaltechnology.co.uk/

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Social Media Professional Guidelines
Law Society of Scotland social media guidance:
http://www.lawscot.org.uk/socialmediaguidance
“Participating in social media can present significant personal and
business benefits, and members of the legal profession should
seek to engage with social media in a positive way.”
“Two key pieces of advice can be given:
1) To remember that all professional responsibilities apply
regardless of the medium of communication.
2) For law firms and in-house legal teams to have a social media
policy in place for partners and staff. Individuals considering using
social media in any way related to their work should check
whether a policy is in place, and, if not, may want to discuss
issues in this note in advance with an appropriate manager and
document that discussion.”

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Conclusions
Don’t stick your head in the sand
when new business is
sitting waiting for you

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But don’t get carried away
Parents Name Newborn Daughter 'Hashtag„!
11/27/2012

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Social Media for Lawyers:
How to achieve your online goals without throwing
away chargeable hours.
Gavin Ward
Search & Social Media Marketing Manager
Moore Legal Technology Ltd
Director
YouBlawg Ltd
@GavWard
linkedin.com/in/gavward