SlideShare une entreprise Scribd logo

Tap the Youth Mindsets with India's Leading Youth Marketing Agency

•Télécharger en tant que PPTX, PDF•
•
Waridhi Joshi
Waridhi Joshi
Business
1  sur  22
Once upon a time there was a Kingdom…………………
It was Vast , prosperous and Young………
If getting the attention of the Youngis your problem ……………..
Meet your solution
A little bit about us ! ,[object Object]
Represents India at The Global Youth Research Partnership
JV between Electronic Youth Media and Mudra Max
Run by India’s Youngest Media Entrepreneur , Samyak Chakraborty
Developed the proprietary “Offline Social Network “ of insight seekers spread across campuses ,[object Object]
Beyond SEC ABC Traditional Archetype Mindsets
The Result :11 youth mindsets kites race horses fans of god off-roaders needy weedies shiny disco balls bonds parasites passionistas labels x.o
The mindsets at work Influencer Mindsets Mainstream Adoption Increased Adoption Adopters Test Phase Sub-culture
Question: How do you tap these Mindsets ?
Answer : By building brand specific student networks What’s inside Idea Embed yourself Infiltrate Seed Dig Totally Candid Connect with what they really want Chat Conversations Subtly Engage Listen Influence Yougle !
MikkoAmpuja, Chairman, (Europe) Global Youth Research Partners Graham Brown Director, Global Youth Research Partners Mr. Jereon Boschma, Chairman, Gadfly the Increation Company Mr. Bernard Hor, CEO, Youth Works Asia We collaborate with our international partners to turn these insights into actionable brand strategies
Some of our clients !
Our insights lead to more than just brand strategies !
Some ways in which we can help you connect to the youth !
Campus Ambassador’s Identification and creation of campus brand ambassadors to increase WOM and advocacy for your brand
Co-Creation Utilizing our student network to co-create campaigns which actively involve the Youth Segment
Cause Led Engagement Increasingly college campuses are become hotbeds of social activism whose potential can be harnessed by brands to build a deeper connect . The YPF is one such case in point

Recommandé

Secrets To Getting Your Next Job Using Social Media
Secrets To Getting Your Next Job Using Social MediaSecrets To Getting Your Next Job Using Social Media
Secrets To Getting Your Next Job Using Social MediaChris Bjorklund
 
Identity day #rscon10
Identity day #rscon10Identity day #rscon10
Identity day #rscon10George Couros
 
How to grow or save your favorite open source project - EmberConf 2019
How to grow or save your favorite open source project - EmberConf 2019How to grow or save your favorite open source project - EmberConf 2019
How to grow or save your favorite open source project - EmberConf 2019Jen Weber
 
Involving parents in the process of learning #ties13
Involving parents in the process of learning #ties13Involving parents in the process of learning #ties13
Involving parents in the process of learning #ties13George Couros
 
The Networked Educational Leader
The Networked Educational LeaderThe Networked Educational Leader
The Networked Educational LeaderGeorge Couros
 
Raising Digital Citizens
Raising Digital CitizensRaising Digital Citizens
Raising Digital Citizensillywhack
 
Using Online Technologies in Post Secondary Education to Thrive
Using Online Technologies in Post Secondary Education to ThriveUsing Online Technologies in Post Secondary Education to Thrive
Using Online Technologies in Post Secondary Education to ThriveKemp Edmonds
 
Crowdsourcing and Literacy
Crowdsourcing and LiteracyCrowdsourcing and Literacy
Crowdsourcing and LiteracyCat Ward
 

Recommandé

Secrets To Getting Your Next Job Using Social Media
Secrets To Getting Your Next Job Using Social MediaSecrets To Getting Your Next Job Using Social Media
Secrets To Getting Your Next Job Using Social MediaChris Bjorklund
 
Identity day #rscon10
Identity day #rscon10Identity day #rscon10
Identity day #rscon10George Couros
 
How to grow or save your favorite open source project - EmberConf 2019
How to grow or save your favorite open source project - EmberConf 2019How to grow or save your favorite open source project - EmberConf 2019
How to grow or save your favorite open source project - EmberConf 2019Jen Weber
 
Involving parents in the process of learning #ties13
Involving parents in the process of learning #ties13Involving parents in the process of learning #ties13
Involving parents in the process of learning #ties13George Couros
 
The Networked Educational Leader
The Networked Educational LeaderThe Networked Educational Leader
The Networked Educational LeaderGeorge Couros
 
Raising Digital Citizens
Raising Digital CitizensRaising Digital Citizens
Raising Digital Citizensillywhack
 
Using Online Technologies in Post Secondary Education to Thrive
Using Online Technologies in Post Secondary Education to ThriveUsing Online Technologies in Post Secondary Education to Thrive
Using Online Technologies in Post Secondary Education to ThriveKemp Edmonds
 
Crowdsourcing and Literacy
Crowdsourcing and LiteracyCrowdsourcing and Literacy
Crowdsourcing and LiteracyCat Ward
 
What the hell is social media
What the hell is social mediaWhat the hell is social media
What the hell is social mediaMUW;Digital
 
Masters of SlideShare
Masters of SlideShareMasters of SlideShare
Masters of SlideShareKapost
 
How Career Counselors Can Use Social Media for Professional Development
How Career Counselors Can Use Social Media for Professional DevelopmentHow Career Counselors Can Use Social Media for Professional Development
How Career Counselors Can Use Social Media for Professional DevelopmentNancy Richmond
 
Future of learning
Future of learningFuture of learning
Future of learningARUSHI GROVER
 
IABC Student Conference: Business applications of social media
IABC Student Conference: Business applications of social mediaIABC Student Conference: Business applications of social media
IABC Student Conference: Business applications of social mediaKelly Rusk
 
World of learning 2010: Building relationships through online communities
World of learning 2010: Building relationships through online communitiesWorld of learning 2010: Building relationships through online communities
World of learning 2010: Building relationships through online communitiesDan Martin
 
HBA 2010 Leadership Conference: Workshop 1
HBA 2010 Leadership Conference: Workshop 1HBA 2010 Leadership Conference: Workshop 1
HBA 2010 Leadership Conference: Workshop 1Kwai Yu
 
6 Ways to Leverage Facebook
6 Ways to Leverage Facebook 6 Ways to Leverage Facebook
6 Ways to Leverage Facebook Ogilvy Consulting
 
1. goldsmiths short course the attention economy - 13th february
1. goldsmiths short course the attention economy - 13th february1. goldsmiths short course the attention economy - 13th february
1. goldsmiths short course the attention economy - 13th februaryRoyal Holloway, University of London
 
Sociallearningpresentation load
Sociallearningpresentation loadSociallearningpresentation load
Sociallearningpresentation loadiknokh
 
Rules of Engagement in Social Media (Ford Social Media)
Rules of Engagement in Social Media (Ford Social Media)Rules of Engagement in Social Media (Ford Social Media)
Rules of Engagement in Social Media (Ford Social Media)Shane Gibson
 
Social Media Is...
Social Media Is...Social Media Is...
Social Media Is...Lee White
 
Brisbane Gamification Meetup - Introducing gamification
Brisbane Gamification Meetup - Introducing gamificationBrisbane Gamification Meetup - Introducing gamification
Brisbane Gamification Meetup - Introducing gamificationZac Fitz-Walter
 
Rules of Engagement in Social Media - Ford Social Media Boot Camp
Rules of Engagement in Social Media - Ford Social Media Boot CampRules of Engagement in Social Media - Ford Social Media Boot Camp
Rules of Engagement in Social Media - Ford Social Media Boot CampShane Gibson
 
My Story is my Strategy !
My Story is my Strategy ! My Story is my Strategy !
My Story is my Strategy ! Chloe Hacquard
 
The Reading Agency challenge: harnessing the global power of games to win new...
The Reading Agency challenge: harnessing the global power of games to win new...The Reading Agency challenge: harnessing the global power of games to win new...
The Reading Agency challenge: harnessing the global power of games to win new...Michelle Treagust
 
TEDxNYED
TEDxNYEDTEDxNYED
TEDxNYEDChris Lehmann
 
Sabrina Gibson presents Social Media for Business
Sabrina Gibson presents Social Media for BusinessSabrina Gibson presents Social Media for Business
Sabrina Gibson presents Social Media for BusinessSabrina Gibson
 
Learning Pool's Public Sector Learning Conference 2010
Learning Pool's Public Sector Learning Conference 2010Learning Pool's Public Sector Learning Conference 2010
Learning Pool's Public Sector Learning Conference 2010Learning Pool Ltd
 
Madison IES Key Case Snippets 16.06.15
Madison IES Key Case Snippets 16.06.15Madison IES Key Case Snippets 16.06.15
Madison IES Key Case Snippets 16.06.15Waridhi Joshi
 
8 shifts
8 shifts8 shifts
8 shiftsWaridhi Joshi
 
Concrea The Youth Marketing & Communications Agency
Concrea The Youth Marketing & Communications AgencyConcrea The Youth Marketing & Communications Agency
Concrea The Youth Marketing & Communications AgencyWaridhi Joshi
 

Contenu connexe

Tendances

What the hell is social media
What the hell is social mediaWhat the hell is social media
What the hell is social mediaMUW;Digital
 
Masters of SlideShare
Masters of SlideShareMasters of SlideShare
Masters of SlideShareKapost
 
How Career Counselors Can Use Social Media for Professional Development
How Career Counselors Can Use Social Media for Professional DevelopmentHow Career Counselors Can Use Social Media for Professional Development
How Career Counselors Can Use Social Media for Professional DevelopmentNancy Richmond
 
IABC Student Conference: Business applications of social media
IABC Student Conference: Business applications of social mediaIABC Student Conference: Business applications of social media
IABC Student Conference: Business applications of social mediaKelly Rusk
 
World of learning 2010: Building relationships through online communities
World of learning 2010: Building relationships through online communitiesWorld of learning 2010: Building relationships through online communities
World of learning 2010: Building relationships through online communitiesDan Martin
 
HBA 2010 Leadership Conference: Workshop 1
HBA 2010 Leadership Conference: Workshop 1HBA 2010 Leadership Conference: Workshop 1
HBA 2010 Leadership Conference: Workshop 1Kwai Yu
 
6 Ways to Leverage Facebook
6 Ways to Leverage Facebook 6 Ways to Leverage Facebook
6 Ways to Leverage Facebook Ogilvy Consulting
 
Sociallearningpresentation load
Sociallearningpresentation loadSociallearningpresentation load
Sociallearningpresentation loadiknokh
 
Rules of Engagement in Social Media (Ford Social Media)
Rules of Engagement in Social Media (Ford Social Media)Rules of Engagement in Social Media (Ford Social Media)
Rules of Engagement in Social Media (Ford Social Media)Shane Gibson
 
Social Media Is...
Social Media Is...Social Media Is...
Social Media Is...Lee White
 
Brisbane Gamification Meetup - Introducing gamification
Brisbane Gamification Meetup - Introducing gamificationBrisbane Gamification Meetup - Introducing gamification
Brisbane Gamification Meetup - Introducing gamificationZac Fitz-Walter
 
Rules of Engagement in Social Media - Ford Social Media Boot Camp
Rules of Engagement in Social Media - Ford Social Media Boot CampRules of Engagement in Social Media - Ford Social Media Boot Camp
Rules of Engagement in Social Media - Ford Social Media Boot CampShane Gibson
 
My Story is my Strategy !
My Story is my Strategy ! My Story is my Strategy !
My Story is my Strategy ! Chloe Hacquard
 
The Reading Agency challenge: harnessing the global power of games to win new...
The Reading Agency challenge: harnessing the global power of games to win new...The Reading Agency challenge: harnessing the global power of games to win new...
The Reading Agency challenge: harnessing the global power of games to win new...Michelle Treagust
 
Sabrina Gibson presents Social Media for Business
Sabrina Gibson presents Social Media for BusinessSabrina Gibson presents Social Media for Business
Sabrina Gibson presents Social Media for BusinessSabrina Gibson
 
Learning Pool's Public Sector Learning Conference 2010
Learning Pool's Public Sector Learning Conference 2010Learning Pool's Public Sector Learning Conference 2010
Learning Pool's Public Sector Learning Conference 2010Learning Pool Ltd
 

Tendances (19)

What the hell is social media
What the hell is social mediaWhat the hell is social media
What the hell is social media
 
Masters of SlideShare
Masters of SlideShareMasters of SlideShare
Masters of SlideShare
 
How Career Counselors Can Use Social Media for Professional Development
How Career Counselors Can Use Social Media for Professional DevelopmentHow Career Counselors Can Use Social Media for Professional Development
How Career Counselors Can Use Social Media for Professional Development
 
Future of learning
Future of learningFuture of learning
Future of learning
 
IABC Student Conference: Business applications of social media
IABC Student Conference: Business applications of social mediaIABC Student Conference: Business applications of social media
IABC Student Conference: Business applications of social media
 
World of learning 2010: Building relationships through online communities
World of learning 2010: Building relationships through online communitiesWorld of learning 2010: Building relationships through online communities
World of learning 2010: Building relationships through online communities
 
HBA 2010 Leadership Conference: Workshop 1
HBA 2010 Leadership Conference: Workshop 1HBA 2010 Leadership Conference: Workshop 1
HBA 2010 Leadership Conference: Workshop 1
 
6 Ways to Leverage Facebook
6 Ways to Leverage Facebook 6 Ways to Leverage Facebook
6 Ways to Leverage Facebook
 
1. goldsmiths short course the attention economy - 13th february
1. goldsmiths short course the attention economy - 13th february1. goldsmiths short course the attention economy - 13th february
1. goldsmiths short course the attention economy - 13th february
 
Sociallearningpresentation load
Sociallearningpresentation loadSociallearningpresentation load
Sociallearningpresentation load
 
Rules of Engagement in Social Media (Ford Social Media)
Rules of Engagement in Social Media (Ford Social Media)Rules of Engagement in Social Media (Ford Social Media)
Rules of Engagement in Social Media (Ford Social Media)
 
Social Media Is...
Social Media Is...Social Media Is...
Social Media Is...
 
Brisbane Gamification Meetup - Introducing gamification
Brisbane Gamification Meetup - Introducing gamificationBrisbane Gamification Meetup - Introducing gamification
Brisbane Gamification Meetup - Introducing gamification
 
Rules of Engagement in Social Media - Ford Social Media Boot Camp
Rules of Engagement in Social Media - Ford Social Media Boot CampRules of Engagement in Social Media - Ford Social Media Boot Camp
Rules of Engagement in Social Media - Ford Social Media Boot Camp
 
My Story is my Strategy !
My Story is my Strategy ! My Story is my Strategy !
My Story is my Strategy !
 
The Reading Agency challenge: harnessing the global power of games to win new...
The Reading Agency challenge: harnessing the global power of games to win new...The Reading Agency challenge: harnessing the global power of games to win new...
The Reading Agency challenge: harnessing the global power of games to win new...
 
TEDxNYED
TEDxNYEDTEDxNYED
TEDxNYED
 
Sabrina Gibson presents Social Media for Business
Sabrina Gibson presents Social Media for BusinessSabrina Gibson presents Social Media for Business
Sabrina Gibson presents Social Media for Business
 
Learning Pool's Public Sector Learning Conference 2010
Learning Pool's Public Sector Learning Conference 2010Learning Pool's Public Sector Learning Conference 2010
Learning Pool's Public Sector Learning Conference 2010
 

En vedette

Madison IES Key Case Snippets 16.06.15
Madison IES Key Case Snippets 16.06.15Madison IES Key Case Snippets 16.06.15
Madison IES Key Case Snippets 16.06.15Waridhi Joshi
 
Concrea The Youth Marketing & Communications Agency
Concrea The Youth Marketing & Communications AgencyConcrea The Youth Marketing & Communications Agency
Concrea The Youth Marketing & Communications AgencyWaridhi Joshi
 
What's Next in Growth? 2016
What's Next in Growth? 2016What's Next in Growth? 2016
What's Next in Growth? 2016Andrew Chen
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome EconomyHelge Tennø
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
 

En vedette (7)

Madison IES Key Case Snippets 16.06.15
Madison IES Key Case Snippets 16.06.15Madison IES Key Case Snippets 16.06.15
Madison IES Key Case Snippets 16.06.15
 
8 shifts
8 shifts8 shifts
8 shifts
 
Concrea The Youth Marketing & Communications Agency
Concrea The Youth Marketing & Communications AgencyConcrea The Youth Marketing & Communications Agency
Concrea The Youth Marketing & Communications Agency
 
What's Next in Growth? 2016
What's Next in Growth? 2016What's Next in Growth? 2016
What's Next in Growth? 2016
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome Economy
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
 

Similaire à Tap the Youth Mindsets with India's Leading Youth Marketing Agency

Voluntary Action LeicesterShire - Social Media Basics
Voluntary Action LeicesterShire - Social Media BasicsVoluntary Action LeicesterShire - Social Media Basics
Voluntary Action LeicesterShire - Social Media BasicsLasa UK
 
Design challenge young social entrepreneurs
Design challenge young social entrepreneursDesign challenge young social entrepreneurs
Design challenge young social entrepreneursSwaroopa Udyavar
 
Social Media: The new buddies' concept
Social Media: The new buddies' conceptSocial Media: The new buddies' concept
Social Media: The new buddies' conceptJudith (Judi) Samuels
 
Nfp prezzo april 2011
Nfp prezzo april 2011Nfp prezzo april 2011
Nfp prezzo april 2011suresh sood
 
Embracing the Social Media lifestyle
Embracing the Social Media lifestyleEmbracing the Social Media lifestyle
Embracing the Social Media lifestyleibrand mk
 
A Peek into Doner's Social Practice
A Peek into Doner's Social PracticeA Peek into Doner's Social Practice
A Peek into Doner's Social PracticeMarcus Collins
 
Arts Council Silicon Valley
Arts Council Silicon ValleyArts Council Silicon Valley
Arts Council Silicon ValleyBeth Kanter
 
Scrutiny and social media
Scrutiny and social mediaScrutiny and social media
Scrutiny and social mediaDave Mckenna
 
LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015Lisa Colton
 
(Graham Brown mobileYouth) SOCIAL THINKING for MOBILE (Part 2/5 50 key trends...
(Graham Brown mobileYouth) SOCIAL THINKING for MOBILE (Part 2/5 50 key trends...(Graham Brown mobileYouth) SOCIAL THINKING for MOBILE (Part 2/5 50 key trends...
(Graham Brown mobileYouth) SOCIAL THINKING for MOBILE (Part 2/5 50 key trends...Graham Brown
 
Social Media for Entrepreneurs
Social Media for Entrepreneurs Social Media for Entrepreneurs
Social Media for Entrepreneurs Gloria Bell
 
Nacada region v personal branding presentation
Nacada region v personal branding presentationNacada region v personal branding presentation
Nacada region v personal branding presentationCoverBrazil
 
Nacada region v personal branding presentation
Nacada region v personal branding presentationNacada region v personal branding presentation
Nacada region v personal branding presentationCoverBrazil
 
Social Media : A Brief Introduction
Social Media : A Brief IntroductionSocial Media : A Brief Introduction
Social Media : A Brief IntroductionHareesh Tibrewala
 
Digital Marketing Masterclass - Alastair Banks
Digital Marketing Masterclass - Alastair BanksDigital Marketing Masterclass - Alastair Banks
Digital Marketing Masterclass - Alastair BanksHanna Mepstead
 
Social Media 101 for Associations
Social Media 101 for AssociationsSocial Media 101 for Associations
Social Media 101 for AssociationsDeirdre Reid
 
Channel7presentation
Channel7presentationChannel7presentation
Channel7presentationTotaal
 

Similaire à Tap the Youth Mindsets with India's Leading Youth Marketing Agency (20)

Voluntary Action LeicesterShire - Social Media Basics
Voluntary Action LeicesterShire - Social Media BasicsVoluntary Action LeicesterShire - Social Media Basics
Voluntary Action LeicesterShire - Social Media Basics
 
Design challenge young social entrepreneurs
Design challenge young social entrepreneursDesign challenge young social entrepreneurs
Design challenge young social entrepreneurs
 
Social Media: The new buddies' concept
Social Media: The new buddies' conceptSocial Media: The new buddies' concept
Social Media: The new buddies' concept
 
Nfp prezzo april 2011
Nfp prezzo april 2011Nfp prezzo april 2011
Nfp prezzo april 2011
 
Embracing the Social Media Lifestyle
Embracing the Social Media LifestyleEmbracing the Social Media Lifestyle
Embracing the Social Media Lifestyle
 
Embracing the Social Media lifestyle
Embracing the Social Media lifestyleEmbracing the Social Media lifestyle
Embracing the Social Media lifestyle
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
 
A Peek into Doner's Social Practice
A Peek into Doner's Social PracticeA Peek into Doner's Social Practice
A Peek into Doner's Social Practice
 
Arts Council Silicon Valley
Arts Council Silicon ValleyArts Council Silicon Valley
Arts Council Silicon Valley
 
Scrutiny and social media
Scrutiny and social mediaScrutiny and social media
Scrutiny and social media
 
LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015
 
(Graham Brown mobileYouth) SOCIAL THINKING for MOBILE (Part 2/5 50 key trends...
(Graham Brown mobileYouth) SOCIAL THINKING for MOBILE (Part 2/5 50 key trends...(Graham Brown mobileYouth) SOCIAL THINKING for MOBILE (Part 2/5 50 key trends...
(Graham Brown mobileYouth) SOCIAL THINKING for MOBILE (Part 2/5 50 key trends...
 
Social Media for Entrepreneurs
Social Media for Entrepreneurs Social Media for Entrepreneurs
Social Media for Entrepreneurs
 
Nacada region v personal branding presentation
Nacada region v personal branding presentationNacada region v personal branding presentation
Nacada region v personal branding presentation
 
Nacada region v personal branding presentation
Nacada region v personal branding presentationNacada region v personal branding presentation
Nacada region v personal branding presentation
 
Social Media : A Brief Introduction
Social Media : A Brief IntroductionSocial Media : A Brief Introduction
Social Media : A Brief Introduction
 
Digital Marketing Masterclass - Alastair Banks
Digital Marketing Masterclass - Alastair BanksDigital Marketing Masterclass - Alastair Banks
Digital Marketing Masterclass - Alastair Banks
 
Social Media 101 for Associations
Social Media 101 for AssociationsSocial Media 101 for Associations
Social Media 101 for Associations
 
Web 2.0 For Teachers And Pupils To Diocesan College Executive
Web 2.0 For Teachers And Pupils To Diocesan College ExecutiveWeb 2.0 For Teachers And Pupils To Diocesan College Executive
Web 2.0 For Teachers And Pupils To Diocesan College Executive
 
Channel7presentation
Channel7presentationChannel7presentation
Channel7presentation
 

Dernier

0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...Suhani Kapoor
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdftbatkhuu1
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...lizamodels9
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 

Dernier (20)

0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 

Tap the Youth Mindsets with India's Leading Youth Marketing Agency

  • 1. Once upon a time there was a Kingdom…………………
  • 2.
  • 3. It was Vast , prosperous and Young………
  • 4. If getting the attention of the Youngis your problem ……………..
  • 6.
  • 7. Represents India at The Global Youth Research Partnership
  • 8. JV between Electronic Youth Media and Mudra Max
  • 9. Run by India’s Youngest Media Entrepreneur , Samyak Chakraborty
  • 10.
  • 11. Beyond SEC ABC Traditional Archetype Mindsets
  • 12. The Result :11 youth mindsets kites race horses fans of god off-roaders needy weedies shiny disco balls bonds parasites passionistas labels x.o
  • 13. The mindsets at work Influencer Mindsets Mainstream Adoption Increased Adoption Adopters Test Phase Sub-culture
  • 14. Question: How do you tap these Mindsets ?
  • 15. Answer : By building brand specific student networks What’s inside Idea Embed yourself Infiltrate Seed Dig Totally Candid Connect with what they really want Chat Conversations Subtly Engage Listen Influence Yougle !
  • 16. MikkoAmpuja, Chairman, (Europe) Global Youth Research Partners Graham Brown Director, Global Youth Research Partners Mr. Jereon Boschma, Chairman, Gadfly the Increation Company Mr. Bernard Hor, CEO, Youth Works Asia We collaborate with our international partners to turn these insights into actionable brand strategies
  • 17. Some of our clients !
  • 18. Our insights lead to more than just brand strategies !
  • 19. Some ways in which we can help you connect to the youth !
  • 20. Campus Ambassador’s Identification and creation of campus brand ambassadors to increase WOM and advocacy for your brand
  • 21. Co-Creation Utilizing our student network to co-create campaigns which actively involve the Youth Segment
  • 22. Cause Led Engagement Increasingly college campuses are become hotbeds of social activism whose potential can be harnessed by brands to build a deeper connect . The YPF is one such case in point
  • 23. First break time spent in cafeteria Rides train to college 7:30-8:30 am Leaves Home 7:30 am Lunch Break Time spent in cafeteria and hang out 1:30 -2:30 pm Time spent post college at hang out 5:30-6:30 pm Surfs online alone 10:00- 12:00 am Rides train home 6:30-7:30 pm Watches TV with family 8:00 -10:00 pm Innovative Touch Point mapping and DevelopmentWe help you brand connect with the youth where your message will have the greatest relevance by mapping unique touch points
  • 24. Property Advisory Services We develop customized plans to enable your brand to get the maximum engagement at college festivals
  • 25. Thank you ! waridhi.joshi@concrea.in 9819708221