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10 tips for setting up
 an [online] fashion
   retail business
CEO gloople [@wvrknight]
What do we offer?




Free Website   One stop shop       Mobile store
                easy to use




  Facebook        Business         Connect with
    store      Intelligence tool   social media
where are we [now]?
The current market Digital Commerce

             online sales 2012 / £142 b.
             2016 / £205 b. (45% increase)

             £800 million sales in the UK


             1.3 million sellers

             30% sales predicted to come
             through mobile
The current market Social Commerce

          90% trust peer to peer
          relationships vs 14% advertising

          1 Billion people.
          A share is worth £2.60

          Generates massive £21.04 in sales


           47p in new sales for brands
Step 1




         be [remarkable]
Step 1




the same but [different]
Step 2

         What’s in a
          [name?]



         [glue] people
Step 3


  identity    image

  [online]    [reality]

 the brand   customers
Step 3




online alter [ego]
Step 4



         Make it easy for
          Google to find
         [your business]
Step 4




      business             persona   audience

what’s my online [voice]
Step 5
Step 5 Responsive
Step 5




have a [blog]
Step 6


  1          2         3            4             5
 PayPal   Merchant   30p + %   £20 per month   On the go
Step 7
Step 8 Copywriting




 build social interactions
   into the core of your
  [product description]
Step 9
Step 10




content [marketing]
Step 10



          cost of
          being
          batman
          [infographic]
Step 10




make the [jump]
Hootsuite




have [conversations]
the nerd in me is [happy]
where are we [now]?
6 Tips to online Success


1     2        3         4         5            6
SEO   PPC    Email      Social    Digital    Affiliates
            marketing   media    marketing
thank you for your [time]
          Tweet me @wvrknight




  speaking | training | consultancy

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10 tips for setting up an online fashion retail business