3. Online store
GroupBuy & Affiliate Social
FlashSale network integration
Peer to peer
sharing Refer a friend
discount
Ratings & Mobile platform Embedded
reviews Facebook store
8. Social Success
Social Sales Social Marketing
Listen and monitor -
Brand, Market and
Competition
Start dialogues – come
out and meet people
Identify influencers – let
people inside, through
blog posts, tweets
Make it easy for people to
share your content –
social commerce trust
Use tools that share best
practice
9. Social Success
Social Sales Social Marketing Social Customer Service
Engage with customers offer a
support channel for their issue
Encourage ‘one and done’ fast
response to tweets & Facebook
Automate social listening
Maximise your knowledge
make it easy for customer-
facing people to access your
expertise
Social-enable your online
support portal – rewarding
users who help other users
Integrate all channels
10. The Big News
Influence Search Rankings
Google: YES, we do use it as a signal. It is used
as a signal in our organic and news ranking. We
also use it to enhance our news universally, by
marking how many people share an article
Google: We treat links shared on Facebook FAN
pages the same way we treat tweeted links. We
have NO personal wall data from Facebook
11. The Big News
Influence Search Rankings
Over 90 million people are
already using Google+
Google: YES, we do use it as a signal. It is used
as a signal in our organic and news ranking. We
also use it to enhance our news universally, by
marking how many people share an article
Google: We treat links shared on Facebook FAN What we share Matters
pages the same way we treat tweeted links. We
have NO personal wall data from Facebook
14. Best Practice
5 a Day Advice: As an expert you should offer advice
LEAD: LISTEN
Share: Article, link information that aligns with your
business
LEAD: EXPERIMENT Engage: Industry. Follow them, re-tweet, engage in
conversations
Have fun: Be funny - send links to relevant funny articles
LEAD: APPLY
Special Offer: Send information about a special offer,
promotion, event
1 Post a Day
Pictures: 3 Images at a time (Facebook)
Video: Link to a video you have placed on
YouTube
Press Release: Take a picture and load or link to
online article
1 Blog a Week
Add Value: Talk around the business and add
value to your audience
Competitions & Polls: Find out what your customer
want
24. 7 Social Media Top Tips to Take-away
Online + Offline Integration – DIGITAL FIRST
Incorporate Social Media into PR, email, direct mailing & advertising
Tracking Social Media ROI
Utilise Google Analytics and tools like Hootsuite to test and track
SEO
Create your online voice & communication using your keywords
Crowdsource
Expand your brand buy utilising pay-it-forward
Social Commerce
Consumers connect where they buy & buy where they connect
Social Sharing
Give your consumers the opportunity to curate
Mobile Commerce
Is your website is mobile compatible - HTML 5 or Responsive