1. B2B Social Media Marketing HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT

2. THEN NOW – SME

3. 30 Million people in the UK are on Facebook 60 minutes a day

7. More than 300,000 people already paid with a Tweet or a post on Facebook! Twitter has 140 million tweets per day, which averages about 1,000 tweets per second

8. THE BIG NEWS Influence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we TWEET matters and what we SHARE matters & &

10. Four Step Process Business Goals Increase sales Generate leads Thought leadership Product Launch Test Ideas Create Channels Reduce Support Counter Feedback Measurement Leads Media mentions Speak opportunity Customer Satisfaction Time To market Positive sentiment Service calls Tactics More prospects Media relations Educate customer Channel partners Move customer service online Trade associations Advertise Tools Blog Hire PR Video Facebook Fan Page Online Customer Community Newsletter Trade Groups Four step process for Social Media Selection Taken from Social Marketing to the Business Customer

11. Brand Continuity

12. Find Your Target Audience

13. LEAD Strategy Listen RSS Feeds # Hastags LinkedIn Advance Search Twitter Who To Follow Facebook YourOpenBook.org Blogs Websites Twitter Google.news Cragslist Wikipedia

14. STEP No.5 Experiment Hootsuite Social Automation LEAD Strategy SEO Bit.ly

15. Social Media Analytics Apply LEAD Strategy Website Analytics

16. Develop Customer Acquisition Journey Step-By-Step Journey To A Happy Customer + - What Works Doesn’t Work Measuring Social Media Effectiveness & Engagement LEAD Strategy

18. Case Study Five days after posting the videos on their specially designed website, Will it Blend, and on YouTube. They had 9.5 Million views on YouTube.” 150 Million upload the videos and shared. In fact, so popular is this worldwide phenomenon that 210,000 people logged on to eBay to view the leftovers of a blended iPod and iPhone. The dust of each of these products fetched $800 and $901 respectively

19. Case Study YouTube Facebook Twitter Over 100 Videos 4000 Facebook Fans VP in a room for 12 hours on Video Webcast RESULT: CUT SALES CYCLE BY 30% IN 1 YEAR

20. Case Study Small team to 125 people Monitor 3000 mentions a week Blogging (15 writers) – Forums – 42 Facebook Groups - Twitter – 12 LinkedIn Groups Twitter Time for a new phone system 2 weeks later £150,000 sale

21. Case Study The Worlds Largest Future Exchange Industry Highly regulated Twitter 780,000 followers 80% Share – 20% Related to CME Blogging – Delicious – StumbleUpon – Twitter

23. Warren Knight www.warrenknight.co.uk Warren Knight e: warren@warrenknight.co.uk t: @wvrknight Gloople – Making Shopping Social www.gloople.co.uk t: @gloople Tell us What You Think If you strategy is stand alone it will fall alone Integration with your PR and Marketing activities are KEY