When the Hebrew University wanted to create a brochure for potential donors for a new Sports Centre being built in Jerusalem, they turned to the WM Consulting Group for help. We wrote, designed, photographed and printed the brochure.

5. the hebrew university center
at the edmond j. safra campus
Dear Friend,
I am honored to present a unique opportunity to promote physical fitness at
one of the world’s top universities.
The Hebrew University has just opened the doors to its newly renovated
Sports Center and within it, a brand new Fitness Complex and a
Tennis Center. You are invited to participate in the establishment of this
prestigious new landmark in Jerusalem.
Support for the new state of the art Center will enable students, staff,
faculty, and residents of Jerusalem at large to enjoy an exceptional sports
and health and fitness facility, while your name will be forever tied to the
Hebrew University of Jerusalem as well as to the promotion of sports in
Israel.
This brochure provides an introduction to the Center. I look forward to
seeing you soon, in Jerusalem, in order to give you a personal tour of the
Center and the beautiful Edmond J. Safra Campus.
Carmi Gillon
Vice-President for External Relations

6. The Hebrew University
of Jerusalem
The Hebrew University of Jerusalem is a world class institute of
higher education spread across three campuses in Jerusalem and a
fourth in Rehovot. Rated among the top 40 universities for Arts
and Humanities and in the top 65 overall, the Hebrew University
represents the unparalleled success of Israeli academia.
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7. In 1925, the Hebrew University of Jerusalem opened on Mount
Scopus. The First Board of Governors of the University, chaired by
Dr. Chaim Weizmann, included such luminaries as Albert Einstein,
Sigmund Freud, Martin Buber, Harry Sacher and Felix M. Warburg
as well as leading men of letters and religious and academic figures of
international renown.
By 1947, the University had grown to a large, well-established research
and teaching institution but the War of Independence in 1948 left
the University’s Mount Scopus Campus cut off from Israeli West
Jerusalem. In 1953, construction began on a new campus at Givat
Ram in the heart of Jerusalem.
With access restored to Mount Scopus after the Six-Day War of June
1967, work began on restoring and expanding the Mount Scopus
Campus. Since then, the University has continued to grow, with the
addition of new schools and institutes, buildings, the establishment of
new programs, and recruitment of outstanding scholars, researchers
and students, in fulfillment of the University’s commitment to
excellence and to expanding knowledge for the benefit of humanity.
Research at the University
Hebrew University researchers are at the forefront of international
science - from biotechnology and computer science to astrophysics
and cancer research, from microbiology to solar energy and genetic
engineering, as well as the humanities, including Jewish studies, social
sciences and law.
Nearly 40% of all civilian scientific research in Israel is conducted at
the Hebrew University. About 3,800 research projects are in progress
at the University, and 1,500 new projects are started each year.
The Yissum Research Development Company - a wholly owned
University subsidiary - has registered over 600 patents for University
researchers' ideas and inventions.
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8. Sports Facilities at the Hebrew
University
Looking out at the Knesset and the Israel Museum and nestled in a
quiet valley in the center of Jerusalem, the Edmond J. Safra Campus
of the Hebrew University is one of four campuses serving the 24,000
students enrolled at the University. Realizing that a healthy body
leads to a healthy mind, the University strives not only to achieve the
highest academic standards but also to provide an environment that
supports and encourages good health for students, faculty and staff.
Recognizing that well-being and health are no less important than
academic achievement, the University aims to provide world class
sports facilities to match the outstanding educational facilities.
For more than 50 years, the Hebrew University has provided
Jerusalem with first-rate sports centers. Serving over 12,000 people
annually across three campuses, these facilities are open to students,
alumni, staff, faculty and Jerusalem residents alike.
The University’s Edmond J. Safra Campus at Givat Ram offers a
wide range of sports and recreation activities including four studios,
a physical fitness complex, squash courts, tennis courts, an Olympic
standard athletics track seating 10,000, an indoor heated swimming
pool and a sports hall.
Of particular note, the Physical Education department of the
University participates in research programs initiated by other faculties,
and provides therapeutic treatment in cooperation with Hadassah
University Medical Center for patients in need.
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9. Howard Cosell
Howard Cosell was one of the USA’s most prolific and iconic sports
commentators of the 20th century. The Cosell Association’s mission is
to manage and promote sports at the University.
Constantly striving to provide the very best to the University and
the community which it serves, the Association ensures the highest
standard of coaching, sports equipment and facilities. Under its
guidance, the sports facilities at the Mount Scopus Campus have
recently been renovated, improved and expanded, and the Association Howard Cosell (1918 – 1995)
then turned its sights to the Edmond J. Safra Campus in order to
ensure a similar high standard.
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10. THE SPORTS CENTER
Today’s Sports Facilities at the
Edmond J. Safra Campus at
Givat Ram
The sports facilities at the Edmond J. Safra Campus of the Hebrew
University are spread across 10 acres. The organic growth of the
Sports Center over the past decades has resulted in a number of
purpose built buildings connected by leafy paths in a tranquil setting.
With activities ranging from aerobics to squash and from chess to
triathlon, the sports center appeals to young and old alike. Of the
12,000 visits to the center annually, 30% are students, 30% are staff,
20% are residents of Jerusalem and 20% are alumni.
ATHlETiCS TRACk
SqUASH ANd TENNiS COURTS
NEw FiTNESS COmPlEx
SwimmiNg POOl
SPORTS HAll
STUdiOS
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11. 11

12. THE SPORTS CENTER | ATHlETiCS TRACk
The Olympic standard athletics track seats 10,000 people and is in
constant use for training and exercise. This stadium is the largest
and most advanced in Israel and is used for national athletics
championships, national school tournaments and state events and
celebrations. It even doubles as a helicopter landing pad for visiting
dignitaries.
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13. THE SPORTS CENTER | SqUASH ANd TENNiS COURTS
The two squash courts and five tennis courts are built to the highest
standard and are in use throughout the day for individual games and
group coaching.
In cooperation with the Israel Tennis Association, the Sports Center
is establishing a new Jerusalem Tennis School and will soon be
starting to renovate the tennis courts in order to bring them up to an
international standard. The new Tennis Center represents an exciting
initiative to inspire a new generation of Israeli tennis players.
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14. THE SPORTS CENTER | SwimmiNg POOl
The heated Olympic size swimming pool is the largest in Jerusalem
and is a focal point for the Sports Center. As well as seeing constant
use by students, staff and Jerusalem residents for general exercise and
sport, the pool is used for therapeutic treatments in cooperation with
Hadassah hospital.
The pool is housed in an inspiring art-deco building which is listed
as an historical site for preservation. The elongated curved roof with
its colored end window panels provides an iconic view of the Sports
Center for those approaching the University from the East.
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15. Connected to the squash courts and studios on one side and the new
Fitness Complex on the other, the swimming pool forms a central
feature in the line of buildings that make up the Sports Center. From
the pool’s sundeck, there is a spectacular view of the surrounding
landmark sites of the city and a quiet place to relax.
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16. THE SPORTS CENTER | SPORTS HAll
Hosting national league basketball games and other intramural sports,
this professional standard sports hall is also used for large group events
and even regular folk dancing sessions for both students and senior
citizens.
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17. THE SPORTS CENTER | STUdiOS
The studios are used for a range of activities including pilates, yoga,
Feldenkraus, kickboxing, dancing and even belly dancing.
With a team of top instructors, these classes are much sought after
throughout the week.
The studios are also used extensively for activities aimed at senior
citizens which provide a social and therapeutic environment for them
to meet.
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18. The New Fitness Complex
With the increase in awareness of the importance of exercise to
promote good health and longevity, the sports facilities at the
Edmond J. Safra Campus have seen a constant increase in demand
over past years. In addition, whereas the 1990’s were characterized by
high demand for the swimming pool and low demand for a training
room, the current trend sees high demand for fitness facilities.
The University administration together with the Cosell Association
recognized the need to provide both a vastly upgraded state of the art
fitness facility and also to create a focal point to act as a hub for the
myriad activities in the various buildings. The time had also come to
provide significantly improved fitness equipment, shower facilities and
changing rooms. The planning process, which started in 2005, led to
an understanding that those using the sports center were demanding
a wider range of options for exercise, relaxation and pampering and
the result of this process was a plan for a world class Fitness Complex
which includes:
RECEPTiON
A central lobby and reception providing a single point of access to the
facilities of the entire sports center.
FiTNESS CENTER
Exercise and weight rooms with the latest fitness equipment and a
commanding view of the surrounding hills.
CHANgiNg ROOmS
Modern, fully equipped changing rooms and showers with a wide
range of amenities.
HEAlTH SPA
A custom designed health spa finished to the highest standard and
including treatment rooms, steam room, sauna and jacuzzi.
RESTAURANT
A restaurant with a relaxing outdoor patio offering a range of
healthy food.
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19. Aerobic Machines
Cycles
Flexibility
Selector Machines
Weights
Treatment
Room
Treatment
Room
Sauna Steam
Jacuzzi
Jacuzzi
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20. THE NEw FiTNESS COmPlEx
Covering more than 1,400 sq.m, the new Fitness Complex provides
a fitting environment to receive visitors to the Sports Center and sets
new standards in exercise and relaxation.
The new building which opened its doors in January 2009, is located
in the middle of the collection of buildings which make up the
Sports Center. With floor to ceiling windows, the first floor exercise
room commands spectacular views over the landmarks of the city
of Jerusalem. Visitors can use the equipment in the fitness complex
while looking out over an inspiring view of the Knesset and the Israel
Museum.
Interior design and
supply of equipment
by Technogym, Italy in
cooperation with Agentek
(1987) Ltd., Israel.
3D layouts are copyright
Technogym (Wellness
Design Department)
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21. All visitors to the Sports Center arrive at the new reception area in
the lobby of the Fitness Complex. From here they move on to the
ground floor changing rooms and lockers where they find the highest
standard of facilities. The swimming pool, squash courts, and studios
are directly accessible through the interconnected buildings and
visitors to the fitness complex proceed upstairs to the training room
and health spa.
Downstairs and outside on the patio, the ground floor restaurant
provides healthy fare and serves as a meeting point for faculty, staff,
and students alike.
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22. FACiliTiES iN THE NEw FiTNESS COmPlEx:
A FiTNESS HAll CONTAiNiNg:
40 Aerobic machines
20 Bodybuilding machines
14 Free-weight machines
Stretching & flexibility area
Lockers and changing rooms
A HEAlTH SPA CONTAiNiNg:
Jacuzzi
Steam room
Sauna
Treatment rooms
Relaxation area
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23. 23

24. donor Recognition
The renovation and expansion of the Hebrew University’s sports
facilities at the Edmond J. Safra Campus presents a rare opportunity
for sports enthusiasts and anyone who understands the connection
between exercise - at any age - and good health. We are pleased to
offer three distinct naming opportunities for these impressive facilities:
the hebrew university sports center
the hebrew university fitness complex
the hebrew university tennis center
Naming Opportunity
In gratitude for your generous donation to the expanded Sports Center,
the new Fitness Complex or the newly renovated Tennis Center, the
respective facility will be named according to your wishes, thus forever
linking your name or that of a loved one with one of the largest and
most advanced university sports facilities in Israel. Students, faculty,
staff, senior citizens and all residents of Jerusalem benefit from the
services offered by the Center. The renovated facility opened in early
2009 and is already well on its way to becoming a Jerusalem highlight.
Contact Details
Yefet Ozery
Director, Division for Development and Public Relations
The Hebrew University of Jerusalem
Mount Scopus, 91905 Jerusalem
Tel: 972-2-588-1014
Yefeto@savion.huji.ac.il
http://www.huji.ac.il
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