The document discusses best practices for internet product design using Zen and Dao principles. It recommends following a 4 phase process: 1) Analyze the product and user research to gather requirements; 2) Design prototypes and architecture; 3) Design interaction scenarios; 4) Finalize detailed design specifications through usability testing. The goal is to understand user needs, design within constraints, and iteratively improve the product design through continuous user research, testing and feedback.

1. ZEN & DAO
Best Practice for internet product design
Wang Sheng
Email: washng@gmail.com
Blog: www.shellwang.com

2. What’s product design
• Product design is a process to find the DAO to solve
the problem.
• who ？
• what to do?
• how to do it?
• what’s his/her feeling?

3. What’s ZEN?
ZEN
Constraint for application
• in which condition?
• what we can achieve?
•

4. Phase I: Product Analysis
• Before we start
• Business Analysis
• User Research
• Gather Requirement
• Qualitative&Quantity analysis
• Comparison analysis
• Other factors
• Information Architecture
• Website positioning
• Decision

5. User Research
• What’s UR?
To find out user aim and action:
• who
• what
• how
• why(discussion)

6. Product Requirement
• Gather Requirement
• Market requirement description(Outline)
• Product requirement description(Specification)

7. Phase II. Prototype Design
• Concept model
• Function splitting
• Business flow chart
• page flow
• user flow
• data flow

8. • Prototype
• Holistic perspective

9. • Architecture
• Navigation

10. Phase III. Interaction Design
• Scenario Design
• Story board
• User case
• User story

11. • Scenario Analysis
• Disassemble to smaller
• Context continuous
• All user actions included
• Most frequently user acted.

12. Phase IV. Detailed Design
• Specifications
• Function specification documents
• Feature list
• Product backlog
• Use case documents
• Design specification
• Logic specification

13. • Usability
• Usability test
• Comparison test
• Contact with users

14. Best practice
• Gather Requirement
• User research
• MRD/PRD
• Business Flow
• page flow
• user flow
• User story
• scenario analysis
• logic specification