1. Summary of 2012 Accomplishments
Produced for Global Shea Alliance General Assembly
March 5, 2013

2. National Association Support Accomplishments
 Developed shea nut quality training materials and distributed to
national associations.
 Administered pilot quality campaigns in Ghana and Benin benefiting
6,590 sheanut collectors.
 Held quality train the trainer events in Ghana, Benin, Cote d’Ivoire,
and Nigeria benefiting national associations and village leaders.
 Held policy training for 30 national association members from Benin,
Ghana, Mali, and Nigeria.
 Attended and supported national association events in Nigeria and
Ghana.
 Enhance quality campaigns: Expand and improve reach for quality campaigns.
2013
 Technical Support: Provide technical support to national associaitons and secretariats to improve
capacity to undertake projects.
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3. Sustainability Promotion Accomplishments
 Researched sustainability models worldwide to propose options for
Global Shea Alliance. Met with Ethical Trade Initiative, Rainforest
Alliance, and IMO to gain feedback on a shea sustainability project.
 Produced working document outlining membership criteria, base
code, and implementation principles. Document was approved by
Global Shea Executive Committee and released to members for
comment.
 Engaged more than 100 members and stakeholders to obtain
feedback on the working document. Feedback was summarized and
released to members.
 Produced an updated working document incorporating member and
stakeholder feedback.
 Provide trainings at Shea 2013 to engage an additional 100
members and receive additional feedback.
 Working Group: Engage key group of representative stakeholders to refine the base code and
2013
develop concrete steps to develop a program that will benefit all members.
 Program Approval: Executive Committee to approve establishment of a proposed sustainability
program (seal, etc.)
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4. International Promotion
 Developed new website that includes member profiles, discussion
forums, and a shea business and academic library.
 Promoted the shea industry and Alliance at five international events
in Africa, Europe, and the US.
 Initiated social media campaigns to promote shea resulting in 7,000
new followers on Facebook and 2,000 new visitors to the website.
 International conference held in Benin attracting more than 420
stakeholders.
 Welcomed 147 new members!
 Consumer and Brand Education: Develop and disseminate videos that promote shea as a
2013
sustainable ingredient in food and cosmetic products.
 Alliance Promotion: Develop print and on-line directory of Global Shea members and disseminate
at international trade shows and events.
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5. Quality Standards and Pricing Accomplishments
 Obtain executive committee approval to produce shea nut quality
standards for Global Shea Alliance members.
 Researched existing shea nut quality standards utilized by
international bodies and west Africa government agencies.
 Produced working document that outlines parameters for
determining quality including moisture, admixture, and free fatty acid.
Distributed document to 40 members for comments.
 In process of receiving and summarizing feedback from members.
 Working Group: Engage key group of representative stakeholders to improve the working document
2013
and develop a means for members to utilize these standards.
 Program Approval: Executive Committee approval of standards and means of utilization.
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