Orange UK marketing approach and how to develop products in UK mobile market
Video covers how Orange thinks and what we look to do for our customers
http://vimeo.com/7204326
1. NESTA Mark Watts-Jones Orange UK, Head of Product Marketing [email_address] Twitter: MWJ October 2009
2. I’d like to introduce you to the Orange animals… Orange animals
3. Basic mobile, engaged online users Wide social groups, budget constrained, tech savvy Want it all, tech experts, heavy communicators Close knit family & friends - high voice & text use
9. What we want to stand for Together we can do more What our customers will feel that Orange offers Great value for money We make it easy Brilliant experience