Mark Watts Jones Sn World Forum V0 1

Social Media World Forum - Monetising your mobile offering Mark Watts-Jones Orange UK, Head of Product Marketing [email_address] Twitter: MWJ March 2010

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Basic mobile, engaged online users Wide social groups, budget constrained, tech savvy Want it all, tech experts, heavy communicators Close knit family & friends - high voice & text use I’d like to introduce you to the Orange animals

A recent survey of 1,000 Orange customers asked “what services do you use on your mobile?” ,[object Object],[object Object],[object Object]

Mobile usages is dominated by Facebook, Google and operator sites ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New methods of monetistion - Flirtomatic

New methods of monetistion ,[object Object]

New methods of monetistion - Farmville

New methods of monetistion - Freemium ,[object Object],[object Object]

[object Object],[object Object],New methods of monetistion - Foursquare ,[object Object]

Monetistion should be about benefit, not revenue ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Some recent experience

Use mobile to benefit the core business - eBay ,[object Object]

Use mobile to benefit the core business - Rightmove

Use mobile to benefit the core business – Telegraph and Sky

Use mobile to monetise the core business - Guardian ,[object Object],[object Object]

In summary… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mark Watts Jones Sn World Forum V0 1

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