Social media for businesses delivered by Chrissie Webber at WISER Networking as part of the WAVE Project February 17th 2014. Women Adding Value to the Economy. Women in Self Employment Resource. WAVE WISER

1. 6 Key Steps to Effective
Social Media For Business
Presented by
Chrissie Webber
USW Business Development Manager

2. Step 1
Before You Start
• Ask Yourself The Following Questions:
– Is Social Media What Your Business Needs?
– What do you need it to achieve?
– Who will manage it?
– Do they have the time?

3. Step 2
Choose The Right Platforms
• Choose the right social media platforms for
your business

4. Step 3
Make Content Count
• Develop a Content Strategy
– Blended Marketing
– Disseminating
Information
– Blog and Become
an Influencer

5. Content Strategy

6. Step 4
Action Your Game Plan

7. Step 5
Create The Right Brand Image
• Consider Your Branding
– Visual
– Communications
– Customer Service
– Blog

8. Step 6
Analyse Your Effectiveness
• Monitor and Evaluate
– Google Analytics
– Facebook Insights
– Dashboard Analytics
– Mail Chimp Analytics

9. Final Tips
• Get your SEO right
• Integrate your Website and Blog
• Save time by using a dashboard
• Share the workload
• Have fun!