The social media marketing revolution So how do brands go about creating brand ambassadors from consumers? One of the first steps may be to engage the services of content marketers who will quickly identify the needs of the consumers and advise the business on the best types of content to create. To Learn More Social Media Marketing, Please Visit : http://makemone.net

1. The Social Media
Marketing Revolution

2. Traditional marketing methods rely heavily on targeting
a defined demographic through either above or below
the line advertising. Above the line advertising relies
primarily on print adverts or television advertising.
A rough guideline is that if you pay for it and it uses the
media, then it can usually be defined as above the line
adverting. Below the line does not use the paid media,
and can consist of a whole variety of tools, such as
pamphlets or even product demonstrations.

3. Those some of the options available to marketing
professionals in the past, but what of today? If there is
one development that can be said to have
revolutionized the marketing environment it is the
rapid rise and unparalleled reach of the social media.

4. Today businesses and brands are using the social media
to reach consumers where and when they are most
open to marketing messages. They are engaging in
conversations with their target audiences that are
improving their product and service offerings in a real
time way that has never before been possible.

5. The multitude of different social media platforms that
are popular among varied audience segments means
that the organization can reach people with relevant
and engaging messaging which is tailored to their
unique requirements.
By developing quality content, including video and
images (as well as great copy)popular brands are also
encouraging brand champions to share that content,
meaning that companies can reach more people, more
cost effectively than ever before.

6. So what are the keys to great social media marketing?
Firstly that content has to be engaging and add value to
the Internet experience of the individual.
This value can be in the form of information that allows
them to take action, such as a special offer or that gives
them valuable information on the products that they
use. Some brands are also harnessing the power of
humor. Interesting and amusing content such as video
has been proven to increase sharing across the social
network.

7. One of the keys to producing exceptional content for
social media marketing purposes is to know the
requirements of the audience. The social media is by
nature interactive which means that consumers can
give their opinions and voice their concerns about
brands in real time.
In order to leverage this interactivity brands need to
respond in kind. Ignoring or not responding quickly to
consumer concerns can have extremely negative
impacts on the brand reputation.

8. Unique and engaging content will also help businesses
elevate their standing in search engine rankings which
can have the effect of attracting more consumers to
their owned marketing real estate, such as a blog or
website. Once the consumer reaches this destination it
is up to the company social media manager to make
the most of any interaction.

9. So how do brands go about creating brand
ambassadors from consumers? One of the first steps
may be to engage the services of content marketers
who will quickly identify the needs of the consumers
and advise the business on the best types of content to
create.

10. To Learn More Social Media Marketing,
Please Visit :
www.makemone.net