Presented at McDonough School of Business - Georgetown University to faculty, staff, and students in May.

1. Business Innovation and Mobile & Web Solutions
R2i Vice President of Mobile, Wayne Chen
Presented to Georgetown University

2. 2011: Top 5 Strategic Technology Trends
1. Pervasive Cloud Computing
2. Mobile Applications & Media Tablets
3. Next-Generation Analytics
4. Social Analytics
5. Social Experience
Confidential 2/14/13

3. Mobile Strategy Expansion
11,000,000,000…and
coun,ng
Confidential

4. Fragmentation in Google’s Android
• Eight versions in two years
• Performance roadblocks with older smart
devices
• O.E.M. customization
Confidential

5. Confidential

6. Social Mobile Experience
Confidential

7. Mobile Exclusive Brands
Traditional Publishers will launch new, mobile only brands
Vertical focus on content, increase stickiness
Mobile application leverage new channels and new discovery options for
consumers
Confidential

8. Mobile application + Web
Leveraging existing technology
Cross platform
Unable to ID difference
Confidential

9. Near Field Communication
Android Gingerbread API
In-store purchases
Adoption level increases
Confidential

10. App Security Intensification
Personal Data Storage
Security Threats
Security Precaution and Need
Confidential

11. In the news
1. AT&T is buying T-Mobile
2. Windows just partnered with Nokia
3. iPad 2 just hit 1 million
4. New tablet births
5. Honeycomb (promising and limited)
6. High fees for in-app purchases = road block
7. Enterprise and Small Business app explosion
8. Billions to be spent on Mobile/Marketing
9. Casual Gaming and Micro Payment will flourish
10. Location Based, Group Texting, Social Shopping a hit!!
Confidential

12. Go and build the future
Confidential