1. Audience Research
By Jyoti Janagel

2. Primary Research 1
• They key features people expect to see in a superhero film
are:
• Action
• Drama
• Interesting characters portrayed by talented attractive
actors
• Tension
• Romance
• Gripping storyline
• Violence

3. Primary Research 1
• What people like about superhero films:
• The action and the fact that the storyline is nothing like real
life situations. It takes you into another world, you are able to
go to the cinema and escape.
• Engaging the manor of displaying superhero's abilities are
always impressive.

4. Primary Research 1
• What people dislike about superhero films:
• Too much explosive scenes, and fighting it would be good to
get more dialogue in the film.
• Most films share similar storylines, and are usually
predictable and cliché.

5. Secondary Research
• 5 of the top 15 superhero Movies at Box Office:
• The Dark Knight, Spiderman, Spiderman 2, Spiderman 3 and
Ironman. All these films are from the superhero genre,
which may be a reason as to why they were so successful.
All of these are ranked as top 5 most successful films,
meaning they made the most profit.

6. Spiderman
• The film ‘Spiderman’ relates to its audiences by using factors
such as action packed storylines. This attracts audiences of
all ages, both male and females would enjoy it as it two
strong male and female characters.
• Every superhero movie relates to the younger generation as
being young and imaginative they imagine about being a
superhero and they have special abilities. The original
comics can relate the adult audience.
• This film is from a sequel, which has gained many fans from
the distribution of the first movie so it is likely to attract
their fans of the films, comics and cartoon.

7. The Dark Knight
• The Dark Knight is an intense and serious movie this
is mainly due to the character ‘The Joker.’ This
character played by Heath Ledger, brings a sense of
tension aggression to the film. This star appeal, my
have attracted audiences, but also the fact that it
was followed on from the first film, ‘Batman Begins.’
• Audiences who watch superhero films like these,
would have to be interested in superhero films in
general, and in this case films that have a darker
element.
• As Warner Bros distributed and produced the movie,
they had a large budget and they used this on the
actors. There are around 6 Hollywood stars that
feature in the film such as Heath ledger and Morgan
Freeman. Having actors with a high status ensures
the audience that the performance will be good and
this increases the interest of the film.

8. Iron Man
• Iron Man is an action packed movie and is aimed at mainly
teenagers, but is open to all audiences male and female that
are 12 and over. It starred the well known American actor
Robert Downey Jr, as Tony Stark- who played a funny
loveable rogue. When films include famous stars this
definitely helps attract audiences, as viewers feel
comfortable watching actors they know can play the role
well.

9. The Avengers
• This film was from the section of, ‘Upcoming Releases.’ The
Avengers, is a well anticipated movie and because of this it
will not struggle to seek audiences. Those who go to watch
this films like this would definitely have an interest in
superhero movie. I think that male and female of any age
would enjoy this film simply because ‘The Avengers,’
consists of male and female actors/superhero’s and is a high
obtained action film.

10. The Amazing Spiderman
• People who have a interest in Superhero films would be a
perfect audience for ‘The Amazing Spiderman.' And those
who are also fans of the sequel, comics and cartoon would
definitely enjoy this film. Again both genders are targeted as
it includes action as well as romance, just like in previous
Spiderman films so it is likely to be similar for this one.

11. Teenage Mutant Turtles
• Fans of the original cartoon would be interested to watch
this film, I think it would be targeted at kids and teenagers.
Its an adventurous family film, and I think both genders
would enjoy this movie. Thos with children would look for
family friendly films, which includes action so this film
seems perfect for that particular audience.

12. Secondary Research
• This article reveals that the film, ‘The Dark Knight Rises,’ ‘The Avengers’
and ‘The Amazing Spiderman’ will successful in finding audiences. This is
because all of these are well known anticipated films. ‘The Dark Knight
Rises,’ and ‘The Amazing Spiderman’ are both form sequels that were
successful each time they were released. Because of this there is no
reason as to why this time it will be difficult to find audiences for both
films.
• As most superhero films are based on comics, those who have interest
in them will definitely check out these kind of movies. But it is not only
this, films such as ‘The Avengers,’ attract audiences because of its six
well known characters. They are family films, so it would be enjoyable to
all audiences.

13. Secondary Research
• Movies like these open at certain times of they year, for example ‘The
Avengers’ out in the beginning May, the start of summer before other
films were released, have a bigger advantage of gaining a larger scale of
audiences. Although films like ‘The Dark Knight Rises,’ and ‘The Amazing
Spiderman,’ wont need to worry too much about rivalry as they are fan
based films, so they will definitely have a audience for their films. These
films will be shown in all cinemas across they UK, so no matter what
they will each be well advertised encouraging potential audiences.
• Well known actors and actresses that star in films are able to form a
good word of mouth, if people know a certain actor they are more likely
to want to watch that particular film.

14. Secondary Research
• Star actors/ Star directors are important in helping
superhero films to be successful because, if a film has a well
known actor/actress this is more likely to encourage people
to watch certain films. This is the same as well known
directors, if the director is famous for particular successful
films this again will have the similar outcome. For example
the casting of Aaron Johnson in Kick Ass may encourage
British audiences.