1. Josh Jones
Television advertisement analysis
Lynx
The features of this advert include real time because there is a demand for the
viewer to pay full attention as it shows dramatic action for example explosions and
angels falling out of the sky. Only two pieces of speech are used; one is a backing
song where the only two words are “sexy boy” and they are sung harmonically to
augment the existence of angels, the other is a voice over man at the end saying
“even angels will fall”. This is said because in the advert the angels are attracted to
the man who smells of Lynx something previously described as “the Lynx effect”.
I think it is a dramatization advertisement because it is telling a short and simple
story. The town or city used to film the advert is in trouble, there are a few smoke
clouds as well as explosions, the angels fall out the sky and everything stops. The
angels drop their halos is symbolism for falling to their feet for the attractive man who
at the end is seen in his room spraying Lynx on himself.
The target audience for this product is males aged anywhere between their teens
and 40. During this age many males are single so they would use this product
because they are made to feel like it makes them more attractive to the opposite
gender, the majority of the time this happens in real life situations.
The image constructed for this product is a positive one. To emphasise the action
taking place in this advert there are a range of camera shots used. For example
close ups are used so we can see the faces of the man and the angels.
It is hard to determine a social group in this advert, the people look as if they live
in rather cramped conditions suggesting they are working class. Most of the main
characters like the man and the angels are quite young. There is no reference to
sexual orientation, physical ability or religious beliefs.
The tone of the advert is meant to be a serious one because it is a short dramatic
story and everything happens one thing after the other. The advert can therefore
also be described as informal because a formal advert wouldn’t be so dramatic.
Maltesers
The advert shows two men and two women in a living room on a sofa watching a
film which we can faintly hear in the background. They are sharing a big bag of
Maltesers. The women move away from the men who have fallen asleep and they
become intimately close which makes the women laugh before waking up to realise
what’s happening and then you see the product and it’s slogan. The elements of the
advert are speech from the women, sounds from the television, demonstarative
action and repetition because by showing the advert numerous amounts of times,
somebody is likely to eventually buy the product.

2. Josh Jones
The advert type is famous faces because all the people in the advert have been
in television programmes over the past decade.
The dominant characters are female so the product main target consumer group
however the target audience can be anybody who likes chocolate or more
importantly Maltesers.
The image constructed for the product is that it is a product that you can enjoy
and don’t have to worry about weight gain because there is emphasis on the number
of calories in a bag of Maltesers (111), this is done through conversation between
the two women and speech is an example of non diagetic sound. The types of
camera shots used are mostly medium to long shots so we can see all the
characters for as long as possible but to add to the humorous element, at the end
there is a close up shot of the two men as they wake up bewildered by the fact they
are cuddling. Maybe this is a representation of a homosexual male couple. All the
characters are middle aged adults. The mode of address is humorous and informal.
Special K
The elements of the advert are repetition, music and speech. I think this because
the advert is shown repeatedly so people know about the product and choose it as
their favourite cereal. Music because there is s faint backing track. As well as that
the only character who is female talks about what the benefits are from eating
Special K.
The advert type is a sales pitch. I think this because they have a female
representing the company trying to say to buy Special K, to eat it and enjoy it
because it is a product that will improve you and make you lose weight and become
more attractive. To show this, the camera tends not to get too close to her to show
viewers the end result.
The advert is targeted at women because they are the traditional consumer group
for products like this as they are more weight conscious than males may be.
The character could be seen as a stereotypical female because they are
conscious about their appearance and weight and like to talk about what they do to
overcome these things. We don’t see anybody else in the advert so no social groups
like ethnicity or religion could be talked about.
The mode of address used is informal because she is just openly telling the
viewer her story about weight loss through eating Special K and that is something
you would do with your friends and family. However it could be seen as formal
because it’s not an advert that jumps out at you, her composure is calmed and
relaxed.

3. Josh Jones
Powerade
The elements of the advert are repetition, music and dramatic action. The advert
is memorable because of it’s content, if it is shown on television regularly people will
remember it and recognise it. Powerade will be considered a good product to have
so people will buy it because of it’s effects, like giving you a boost of energy. The
advert wholly consists of dramatic action, a man who drinks Powerade thinks he has
enough energy to race a train and beat it and surprisingly it works. This brings it
under the documentary advert genre.
The main target audience and consumer group for Powerade would mostly be
people who are sporty and athletic because they need energy to do well in their
physical activities and Powerade helps with energy. But that isn’t to say it is just
sports people who can drink it but anybody from the age of 12 upwards.
Drinking Powerade improves you. This is shown through the use of extreme long
shots to show what he’s doing and then close ups of his face to show what he’s
thinking and feeling whilst racing a train. The only social group represented in this
advert are males, because the runner is the only character we see. He looks young
so to guess an age maybe twenties.