1. responding to bloggers playing on their turf online innovations in financial services marketing january 23, 2008 william azaroff interactive marketing & channel manager
4. If a member of your (FI) was standing in the middle of a town square in front of a rapt crowd, praising or criticizing your service or products, would you go outside and listen? - Laureen Griffin, Enterprise Magazine
15. Technorati authority Technorati Authority is the number of blogs linking to a website in the last six months . The higher the number , the more Technorati Authority the blog has.
16. lesson 2 Technorati authority ranking is a snapshot of the importance of a blog