These are the slides used in my pre

1. THE POWER OF SOCIAL MEDIA FOR SCHOOL
LEADERS
CMTC * November 27, 2012
Bill Carozza • Principal – Harold Martin School • wcarozza@mac.com
Twitter: @wcarozza • Blog: billcarozza.com • Hashtag: #cmtc12

2. BIG PICTURE GOALS
FOR TODAY
• Understand how social media can be used
to:
• LEARN and CONNECT
• COMMUNICATE

3. SPECIFIC goals for
today:
• Establish why the use of social media (SM)
and being a Connected Leader is a positive
thing for school leaders. Encourage and
inspire!
• Review a number of SM possibilities.
• Point you to resources for more information.
• You make a decision to pick one SM tool to
try.

4. TodaysMeet

5. Quick Tweet
• Pres. at Christa McAuliffe Tech Conf in NH-Social
Media for Admins. Pls tweet back how Twitter has
been powerful for you. #cpchat #edadmin

6. Vic and Jean Carozza
It’s all about relationships

7. Technology Credo
• Technology tools should only be used if
they support our academic values.

9. Again…Will Richardson
• The most sweeping change in our
relationship with the Internet may not be as
much with the ability to publish as it is the
ability to share and connect and
create with many, many others of
like minds and interests.

10. You think the world has
changed?
1989 Radio Shack Cell Phone Commercial

11. What is Web 2.0?

12. Web 1.0
• Static web pages
• Using search engines
• Surfing the web

13. Web 2.0
• Web applications (as opposed to client or desktop
based apps.)
• User interaction
• Facebook, Blogs, Twitter, Wikis
• Users focus on ideas, creativity, collaboration
• Technical know how-not as important
• No need to know computer programming, e.g.
HTML

14. In the Pre-Web 2.0 Age

16. SOCIAL MEDIA TOOLS

17. Twitter

18. I thought this was
Twitter...

19. A case for Twitter
• Twitter is your window to perhaps the
highest quality content on the web.
• It’s a free Web 2.0 microblogging service,
140 character max., and inspires you to
read and learn.
• It’s all about connections
• Register at http://twitter.com

20. The Language of Twitter
@: Reply sent to a specific person
RT: Retweeting helps to spread great tweets to others
DM: Direct Message is like email-private to one person
#: Hashtag parses Tweets to a single topic

21. Why Use Twitter?
For Your
Rapidly disseminate info
School
Create your Own PLN (Professional
Prof. Growth
Learning Network)

22. Disseminating Info From Your School

23. DEVELOPING YOUR PLN (Personal Learning
Network)
Learn from other administrators
Links to blogs, articles
Find collaborative solutions
Backchanneling at conferences

24. HOW TO ACCESS TWITTER?
Multi-Column
-Tweetdeck, Hootsuite
Single Column
-Twitter for Mac,
Echofon
Smartphone

25. It’s all about Hashtags
#cpchat
#edadmin
#edchat
#elemchat
#cmtc12
#ascd
#ascd13

26. http://www.cybraryman.com/edhashtags.html

27. Getting started with
Twitter
• Head to twitter.com and set up an account.
• Follow those who are here at the
conference
• Head to a favorite hashtag and start
following those who write tweets you like.
• You will start getting followers!

28. Blogging

30. Why Blog?
• Writing requires reflection and greater
understanding.
• Blogging begins the cycle of collaboration.
• Blogging encourages teachers and students
to do the same.
• A blog helps to build your school’s “brand”.

31. connectedprinicipals.com

32. Collaboration
through Blog
commenting

33. Getting your blog going in one day: BLOGGER

34. RSS Readers

35. RSS through the iPad
Reeder

36. Social Bookmarking Using Diigo

37. The problem

38. The problem
• You have many web sites
that you have love and
have bookmarked. How
do you organize them so
that you can find them
again?

39. The problem
• You have many web sites
that you have love and
have bookmarked. How
do you organize them so
that you can find them
again?
• And...how do you find
good vetted educational
web sites instead of
searching through
thousands on Google?

40. Solution-Social
Bookmarking with Diigo
* Organizes all of your web sites
* Can set up vetted web sites groups for students
* Can search for vetted web sites – more reliable than
Google

41. Screencasts
Using Screenr

42. POWER of
screencasts
• Can be used as brief training videos for
parents or PD for teachers.
• Combines your computer screen with
voice.
• Client software and web software
• Easy web example: Screenr

43. PODCASTING
41

44. Podcasting can be with software as complex as
Garageband or Audacity...

45. Much simpler on the iOS Garageband app...or...

46. Even simpler with the iOS and Android app:
Audioboo

47. Resources
All resources can be found at billcarozza.com, click tab:
“Workshop Resources”
Email: wcarozza@mac.com
Twitter: @wcarozza